AGRITOURISM AS A BUSINESS IN REGIONAL RURAL DEVELOPMENT

Nino Sachaleli ()

Agricultural Economics and Rural Development, 2020, vol. 17, issue 1, 89-100

Abstract: Nowadays, tourism industry is getting more and more popular and it plays an important role in regional development. Agritourism development gives an opportunity to the region for economic growth, agricultural development, social activities, employment opportunities and wellbeing. Agritourism is a type of a new generation tourism that has sustainable development model with its environmentalist features. Its development is based on the agricultural resources, traditions, natural products, culture and traditions and strong family-based farming; all these features together can make the region strong and play an important role in regional rural development. Georgia is a rich country with agricultural resources that offer the possibility of agritourism industry development, as the country appears to become more and more interesting for tourists. Unlike mass tourism, agritourism attracts local tourist’s interest too, who finds the agritourism as the way of relaxation and as an opportunity to run away from the busy social life. The article with qualitative research analyses current Georgian rural development and its potential, focusing on agritourism as a rural business, presenting its benefits, challenges and opportunities.

Keywords: rural tourism; rural development; regional development; agritourism; rural business (search for similar items in EconPapers)
JEL-codes: L83 Z32 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:iag:reviea:v:17:y:2020:i:1:p:89-100

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