TOURISM ATTRACTIVENESS STUDY OF ROMANIA – MARKETING RESEARCH WITH SPECIAL APPLICATION TO MOUNTAIN TOURISM

Paula Peev-Otiman ()
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Paula Peev-Otiman: Banat University of Agricultural Sciences and Veterinary Medicine of Timisoara

Agricultural Economics and Rural Development, 2021, vol. 18, issue 2, 193-206

Abstract: In order to establish which types of tourism are particularly attractive for future development in Romania, we briefly present Romaniaʼs current tourism offer. First of all, Romania has over 80% of the surface area of the Carpathian Mountains, meaning that there are a lot of regions that could be developed into ski areas, especially slopes for beginners and intermediates. Currently, winter sports tourism is seriously underdeveloped in Romania, having only a small number of areas where they can be practiced. The area of the country covered by forests measures about 30% of the entire country. Some of them are the oldest preserved virgin forests in Europe (the case of Izvoarelor Nerei – Caraș– Severin in Banat), protected by environmental laws, with very high attractiveness for the development of mountain tourism. The Danube, flowing along 1075 km of Romania’s territory, is a possible tourist attraction of utmost importance, yet with extremely poor promotion, even though it ends with the most beautiful delta in Europe, a wonder of nature and biodiversity. One third of Europeʼs natural mineral and thermal springs are located in Romania, meaning high potential for wellness tourism. Romania's coastline is 245 kilometres long and has over 80 km of developed beaches. The country's cultural heritage is quite remarkable and highlighted by UNESCO.

Keywords: tourist attractiveness; marketing research; mountain tourism; rural tourism; Banatul Montan. (search for similar items in EconPapers)
JEL-codes: L83 Q01 R10 (search for similar items in EconPapers)
Date: 2021
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