BRITISH AGROTOURISM BEFORE, DURING AND AFTER THE COVID19 PANDEMIC

Chris Phelan () and Claudia Sima ()
Additional contact information
Chris Phelan: Edge Hill University, Ormskirk, Lancashire, UK
Claudia Sima: University of Lincoln, Lincoln, Lincolnshire, UK

Agricultural Economics and Rural Development, 2021, vol. 18, issue 2, 217-230

Abstract: The purpose of the article is to discuss the development of agrotourism or farm tourism in the UK and explain how agrotourism boomed and became a key product for British farmers in the 21 st century. The UK’s approach to agrotourism paved the way for a successful presence on the tourism marketplace during the 2020 and 2021 British Summer staycation phenomenon. The study analyzes the processes of agricultural and rural restructuring that have characterized the British rural economies since the end of World War II. The article outlines the context and complex processes that have shaped the transition from traditional agricultural activity and farm management through to activity diversification and farm tourism development. Used interchangeably in the UK, farm tourism or agrotourism is a diversification strategy meant to promote a more sustainable rural economy and to protect farm incomes against market fluctuation. The article explains how agrotourism was set up for success; how it was possible for it to take full advantage of the Covid-19 upheaval and staycation needs; and explore where it is heading in a post-Covid19 world.

Keywords: agrotourism; farm tourism; entrepreneurship; farm diversification. (search for similar items in EconPapers)
JEL-codes: Q01 R11 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.eadr.ro/RePEc/iag/iag_pdf/AERD2102_217-230.pdf

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:iag:reviea:v:18:y:2021:i:2:p:217-230

Access Statistics for this article

More articles in Agricultural Economics and Rural Development from Institute of Agricultural Economics Contact information at EDIRC.
Bibliographic data for series maintained by Corina Saman ().