MARKET RESEARCH TO DETERMINE THE FEASIBILITY OF IMPLEMENTING AN ENGLISH LANGUAGE TEACHING SCHOOL IN VILLAHERMOSA, TABASCO, ESTUDIO DE MERCADO PARA DETERMINAR LA FACTIBILIDAD DE IMPLEMENTAR UNA ESCUELA PARA LA ENSEÑANZA DEL IDIOMA INGLÉS EN VILLAHERMOSA, TABASCO

Rosario Cruz Solís, Juan Carlos Mandujano Contreras, María Fernanda Ramos Alegría and Concepción Reyes de la Cruz

Revista Global de Negocios, 2017, vol. 5, issue 1, 65-77

Abstract: This study conducts a market study to determine the feasibility of implementing a school for teaching English in the city of Villahermosa, Tabasco. This research was prompted by the low level of English proficiency among the inhabitants of the state of Tabasco, whose English is below the national average. The importance of conducting this market research is to obtain information to implement strategies that will allow the new English school have a competitive advantage over those already established in the city. In addition, the hope is to provide the population with English Language skills. From this research we concluded that a new English school will be accepted in the population of 26-40 years olds, if it offers the population the possibility to develop basic skills to ensure a proper communication in this language.

Keywords: Consumer Research; Marketing; Consumers (search for similar items in EconPapers)
JEL-codes: M30 M31 M39 (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v5n1-2015/RGN-V5N1-2017-6.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibf:rgnego:v:5:y:2017:i:1:p:65-77

Access Statistics for this article

Revista Global de Negocios is currently edited by Terrance Jalbert

More articles in Revista Global de Negocios from The Institute for Business and Finance Research
Bibliographic data for series maintained by Mercedes Jalbert ( this e-mail address is bad, please contact ).