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Interaction Orientation, Innovative Method and Corporate Performance

Xiuming Ma

Journal of Mathematics Research, 2020, vol. 12, issue 1, 62

Abstract: With the rapid rise of Internet information technology, communication between enterprises and customers has gradually become a normal, and whether customers can be recognized has become an important way for enterprises to improve their performance. Interactive-oriented strategies have become an important choice for companies to gain long-term competitive advantages. The study found that interaction orientation helps drive innovation in companies. Interactive orientation plays a significant positive role in improving corporate performance. Corporate innovation helps improve corporate performance. The effect of interaction orientation on customer-based profitability is accomplished by relying on corporate innovation, and it plays a part of the intermediary role.

JEL-codes: R00 Z0 (search for similar items in EconPapers)
Date: 2020
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