Interaction Orientation, Innovative Method and Corporate Performance
Journal of Mathematics Research, 2020, vol. 12, issue 1, 62
With the rapid rise of Internet information technology, communication between enterprises and customers has gradually become a normal, and whether customers can be recognized has become an important way for enterprises to improve their performance. Interactive-oriented strategies have become an important choice for companies to gain long-term competitive advantages. The study found that interaction orientation helps drive innovation in companies. Interactive orientation plays a significant positive role in improving corporate performance. Corporate innovation helps improve corporate performance. The effect of interaction orientation on customer-based profitability is accomplished by relying on corporate innovation, and it plays a part of the intermediary role.
JEL-codes: R00 Z0 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:jmrjnl:v:12:y:2020:i:1:p:62
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