International Journal of Business and Emerging Markets

2008 - 2026

From Inderscience Enterprises Ltd
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Volume 18, issue 9, 2026

The evolution of showrooming in emerging fashion markets: value co-creation and co-destruction during digital transformation pp. 1-37

I. Struweg, M. Frazer and A. Ledikwe

Volume 18, issue 8, 2026

When negative news fails to deter: the emotional shielding effect of brand attachment on perceived risk pp. 1-29

Xinyuan Xue, Yuanbo Zhang and Qingfeng Zhang

Marketing effectiveness in emerging Mekong markets: an fsQCA of influencer-led sustainable branding pp. 30-53

Ronnaphop Nopsuwan

Volume 18, issue 7, 2026

Monetary policy's impact on Vietnamese stock market bubbles pp. 1-22

Ngoc Anh Pham, Phuong Lan Le and Bin Sy Nguyen

Volume 18, issue 6, 2026

Critical success factors in exports: evidence from technical consultants in a Brazilian export support program pp. 1-28

Catherine Pasa Dorneles, Guilherme Bergmann Borges Vieira, Fernanda Lazzari, Christian Kleiton Salvador and Silvia Liliana Ceballos-Ramírez

Volume 18, issue 5, 2026

Building organisational strategic resilience through leadership, design thinking, and business modelling pp. 1-26

Anthony Jhosset Gonzalez Rodriguez and Andrey A. Kolyada

Volume 18, issue 3, 2026

Performance appraisal in a public sector firm: testing organisational justice theory in an emerging market pp. 271-284

Ali Bin Hussein Bin Ali Al-Yamani, Tahir Masood Qureshi and Irfan Saleem

Two stage portfolio optimisation trough sentiment analysis: a data envelopment analysis based approach pp. 285-307

Ünsal Kiran and Oktay Taş

Does word of mouth matter for brand love among young consumers: the mediating role of consumer brand loyalty pp. 308-331

Manoj Kumar Mishra, Nidhi Sharma and Sunil Kumar

Unity is strength. A case study of regional businesses in inner Mongolia during the COVID-19 pandemic pp. 332-348

Yuan Zhai and Derek Watson

Impact of religious commitment on the consumer's decision-making styles pp. 349-368

Swati Saini and Rajiv Kumar

Exploring xenocentrism in global brand consumption: insights from the Vietnam fashion industry and its implications for cultural adaptation pp. 369-397

Ngoc Bich Do and Tra My Nguyen

Volume 18, issue 2, 2026

Business model construction processes and mechanisms of start-ups in nascent markets pp. 129-153

Zheng Cheng and Renato Pereira

When does CEO tenure matter for performance? Evidence from Brazilian firms pp. 154-172

Roberto Tommasetti, Patricia Maria Bortolon, Vinicius Mothé Maia and Marcelo Alvaro da Silva Macedo

The impact of green marketing strategy on performance of small and medium enterprises in Vietnam pp. 173-193

Hong Thi Xuan Nguyen, Anh Thi Phuong Nguyen, Hong Thi Nguyen, Huong Thi Kim Nguyen and Ha Thu Dao

Effect of integrated marketing communication tools in enhancing employee performance pp. 194-212

Samarth Singh and Maitri

Corporate governance and cash holdings: new evidence from Asian markets pp. 213-250

Seyed Alireza Athari

Values and lifestyles of the consumers of the farmers' markets of Valle De Aburrá, Antioquia - Colombia pp. 251-269

Rodolfo Casadiego-Alzate, Vanesa Sanguino-García, Paula Andrea Velásquez Calle, Vladimir Díaz Mesa and Diomer Alejandro Palacio Miranda

Volume 18, issue 1, 2026

Financial literacy, attitudes and purchase intention of insurance products in South Africa pp. 1-19

Fanisa Ndhlovu, Yvonne Kabeya Saini and Russell Abratt

Digital entrepreneurs in Uzbekistan: exploring alertness, opportunity recognition, exploitation and the mediating role of social media use pp. 20-47

Nergis Aziz, Derya Dogan, Barry A. Friedman, Zamira Ataniyazova and Dilmurod Khodiev

Corporate social responsibility and related party transactions: what is the role of ownership? pp. 48-69

Phung Anh Thu and Doan Thi Cam Thu

Does managerial competence and information asymmetry matter in access to finance? A lens into registered small businesses in Uganda pp. 70-86

Mary Nanyondo, Josephine Naigwe, Juma Bananuka and Zainabu Tumwebaze

An empirical study on customer satisfaction in the telecommunication industry pp. 87-104

Nirmal Chandra Roy, Dhanonjoy Kumar and Norhayah Zulkifli

Private capital formation and economic growth in Africa: the role of monetary policy pp. 105-127

Vera Ogeh Fiador and Daniel Ofori-Sasu

Volume 17, issue 7, 2025

Development of a financial behaviour model: a PLS-SEM approach pp. 1-14

Lorena Çakërri, Migena Petanaj and Evgjeni Xhafaj

Volume 17, issue 6, 2025

Gamified features as a mediator of fitness app engagement: a cross-sectional study pp. 1-29

Yuhao Gong and Jonghyun Yi

Volume 17, issue 5, 2025

The impact of sustainability disclosure on financial statement value relevance: evidence from Europe pp. 1-22

Kyriakos Christofi, Alexios Kythreotis, Pieris Chourides, Milad Soltani and Zhou Di

Volume 17, issue 4, 2025

Understanding knowledge from customers: a systematic literature review pp. 393-411

Sanchayan Sengupta and Przemysław Tomczyk

ESG activities in emerging markets during the COVID-19 pandemic pp. 412-430

Nawaf Almaskati

Blockchain technology's moderating effect on the relationships between corporate governance, the environment and financial performance pp. 431-448

Maher Abida

Acquisition management's ability to improve organisational performance: the emerging market contexts pp. 449-467

Mohamad Oki Ramadhana, Sri Moertiningsih Adioetomo, Biakman Irbansyah, Yanki Hartijasti and Amiruddin Ahamat

Effect of pandemic and lockdown on the performance and operations of farmers' markets in Southwest, Nigeria pp. 468-490

Olubukola Omotinuke Ehinmowo, Christian Harrison and Adewale Isaac Olutumise

Private capital inflows and industrial sector performance: a comparative study of the top largest economies in Sub-Saharan Africa pp. 491-510

Samson Edo

Effects of extrinsic and intrinsic cues on consumers' food safety attitudes and choice behaviour: street food case pp. 511-526

Renee B. Kim, T. Thavisay and J.S. Kim

Volume 17, issue 3, 2025

Consumers' attitudes towards water scarcity and eco-friendly products in Turkey: a psychological distance perspective pp. 261-282

Ali Emre Aydin

An empirical study of ownership of digital content pp. 283-299

Simon Lee, Abdou Illia and Assion Lawson-Body

Access to and use of financial services for household investment: a micro-analytical evidence from Nigeria pp. 300-325

Akinwumi Sharimakin

CSR disclosure, politically connected supervisory board and cost of debt financing: evidence from Indonesia pp. 326-338

Joni Joni, Aurora Angela, Enny Prayogo, Maria Natalia, Oktavianti Oktavianti, Sinta Setiana, Tan Ming Kuang and Yunita Christy

Applying prospect theory to improve the performance of capital asset pricing models in an emerging market pp. 339-356

Alireza Rahrovi Dastjerdi, Narges Hamidian and Hassan Yazdifar

Investigating the effect of brand elements on brand equity: a study of consumer perceptions pp. 357-373

Zahra Nikkhah-Farkhani and Zahra Zarenejad

Linking expatriate adjustment and expatriate performance: do gender and earlier international experience matter? pp. 374-391

Menatallah Darrag

Volume 17, issue 2, 2025

Stakeholders' perceptions on the adoption of International Financial Reporting Standards by small and medium-sized enterprises: a multidimensional analysis pp. 129-155

Cristiane Benetti, Luciane Reginato, Edgard Cornacchione and Joshua Onome Imoniana

Unlocking SMEs' debt finance access in Ghana: the critical roles of ownership and industry sector characteristics pp. 156-174

Collins Owusu Kwaning, Peter Arhenful, Jones Adjei Ntiamoah and Kofi Opoku-Asante

The role of analytical reasoning perspective, organisational creativity and innovation on firm performance: evidence from SMEs in Vietnam pp. 175-198

Ngoc Khuong Mai, Thi Van Trang Tran and Ngoc Duy Phuong Nguyen

Determinants of credit ratings in Asian listed firms: evidence from discriminant analysis and logit method pp. 199-214

Faiza Sajjad

From tradition to sustainability: the mediating effect of environmental attitude and concern for the environment in the relationship between green consumption values and purchase intention for handloom products in India pp. 215-229

Kusum Kanan Mishra and Bhagabat Barik

Distance between emerging and developed economies on cross-border alliance governance pp. 230-260

Sakdipon Juasrikul, Sean Yim and Richie L. Liu

Volume 17, issue 1, 2025

Income diversification and bank profitability: exploring the importance of macroeconomic factors in India pp. 1-25

Ajit Karnik and Sudipa Majumdar

Young women's perceptions of successful entrepreneurship: evidence from the Kingdom of Bahrain pp. 26-48

Debashish Sengupta, Charbel M. El Khoury, Ray Titus and Sejal Valera

Explicating India's outward trade mode using augmented gravity approach pp. 49-70

Omdeep Gupta, Krishna Chandra Balodi and Mohd Afaq Khan

Corporate social responsibility, corporate brand image and employer attractiveness: perspectives of potential employees pp. 71-86

George Asamoah, Lawrence Yaw Kusi, Isaac Sewornu Coffie, Ebenezer Afum and Henry Kojo Bonsu-Owu

Towards the development of an inventory for the resource orchestration construct pp. 87-106

Eltigani Ahmed, James Kilika and Clare Gakenia

The moderating role of demographic factors on OTT platform selection by consumers: an application of the revised UTAUT2 pp. 107-128

Manoj Kumar Mishra, Nidhi Sharma and Disha Garg