Factors affecting market adoption toward futures derivatives in Vietnam

Phan Tran Trung Dzung, Nguyen Thi Ha Thanh and To Phuong Anh

International Journal of Business and Emerging Markets, 2021, vol. 13, issue 3, 253-268

Abstract: Customers' behavioural intention research frameworks are widely employed to predict adoption toward a new product. To understand the behavioural intentions related to investment and derivatives markets, the purpose of this study is to adapt the TPB model to investigate factors affecting market adoption towards futures products, which is a newly established derivatives market in Vietnam, using cross-disciplinary approach. Using primary data collected from 142 investors in Hanoi, statistical tests results indicated that TPB indicators such as attitudes, subjective norms, perceived behavioural control, and experience were significant predictors of investment intentions. The findings are consistent with prior research works and provide evidence of experience as further supporting the theory of planned behaviour on evaluating market adoption.

Keywords: consumer behaviour; derivatives; futures; market adoption; theory of planned behaviour; TPB; Vietnam. (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbema:v:13:y:2021:i:3:p:253-268

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