Outsourcing and organising NPD at emerging markets: a survey of Malaysian firms

Ammar Al-Shalabi and Jonas Rundquist

International Journal of Business and Emerging Markets, 2010, vol. 2, issue 3, 213-234

Abstract: Malaysian manufacturing firms need New Product Development (NPD) methods as tools for boosting their ability to survive. The purpose of this study is to investigate NPD practices in Malaysia, especially practices for outsourcing and organising NPD. The objectives were achieved by using a mail survey addressing companies in the automotive, chemical, and electrical industries. The results of the survey indicate that the NPD practices used in Malaysian firms focus more on production cost and manufacturability, whereas the need for increased knowledge receives lower priority. The results also reveal a major difference in practice between locally owned firms and subsidiaries of multinational companies.

Keywords: outsourcing; new product development; NPD; best practice; Malaysia; manufacturing industry; automotive companies; chemical industry; electrical industry; automobile industry; production costs; manufacturability; knowledge awareness; locally owned firms; subsidiaries; multinational corporations; MNCs; emerging markets. (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=33376 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbema:v:2:y:2010:i:3:p:213-234

Access Statistics for this article

More articles in International Journal of Business and Emerging Markets from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().