Going global: the process of internationalisation of Latino multinational firms

Andrés Hatum () and Josefina Michelini

International Journal of Business and Emerging Markets, 2011, vol. 3, issue 1, 36-56

Abstract: Business has entered a new reality, one that is more complex and dynamic, in which timely adaptation is critical for a firm's survival. Intense pressures brought into the Latin American markets by foreign investments made indigenous firms start to internationalise their activities as a way of balancing out the sheer competition in the market. This study focuses on the impact of the process of internationalisation of the Multilatinas. During a period of three months, in-depth structured interviews were carried out to business and human resources executives of Latin American companies that encouraged the challenging path towards internationalisation.

Keywords: business; emerging markets; globalisation; internationlisation; Latin America; strategy; human resources; multinational corporations; MNCs. (search for similar items in EconPapers)
Date: 2011
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