A Decision-Support System application in retail store location model: a case study of hypermarket in emerging markets

M. Hemalatha, P. Sridevi and V.J. Sivakumar

International Journal of Business and Emerging Markets, 2011, vol. 3, issue 2, 158-176

Abstract: The primary objective of this paper is to develop a suitable DSS framework to evaluate the critical factors that influences the selections of retail store location by reducing uncertainty in location decisions. Store location is a significant factor which decides the success or failure of a retail business. In planning a new retail store location, the impact of location factors like labour cost, rent, availability of skilled labour, population, economic base, legal base and competition are essential. Based on this, a framework using multi criteria decision model was developed to provide a way for the retailers to have a more comprehensive approach to the retail location decision.

Keywords: DSS; decision support systems; emerging markets; retail stores; store location models; location factors; location selection; retail business; retail location; labour costs; rent; skilled labour; population; economic base; legal base; competition; multicriteria decision making; MCDM. (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbema:v:3:y:2011:i:2:p:158-176

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