Impact of the perceived crowding, emotions and perceived values on the return intention: evidence from Tunisia

Karim Garrouch, Mohamed Nabil Mzoughi and Najla Tritar

International Journal of Business and Emerging Markets, 2012, vol. 4, issue 2, 143-159

Abstract: The purpose of the paper is to verify the role of emotions and perceived value in the relationship between crowding and return intention. After the constructs' conceptualisation and operationalisation, the possible effects of perceived crowding on return intention were examined. Affective and cognitive reactions were integrated as explicative variables - perceived value and emotional states. Principal component analyses showed bi-dimensional structure for both perceived crowding and emotional states. A five-component structure emerged for perceived value. Regression analyses showed that in-store crowding, especially human crowding, increased economic value that enhanced revisit intention. The latter was positively influenced by emotions via excellence, aesthetics and economic value.

Keywords: perceived crowding; emotions; perceived value; return intentions; Tunisia; principal component analysis; PCA; in-store crowding; human crowds; store revisits; economic value; store atmospherics; shopping experience. (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=46238 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbema:v:4:y:2012:i:2:p:143-159

Access Statistics for this article

More articles in International Journal of Business and Emerging Markets from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().