 The Yagna Spirit - new age business dynamismJ. Chandrasekhar and Avinash Shivdas International Journal of Business and Emerging Markets, 2014, vol. 6, issue 1, 34-53 Abstract: New paradigms of doing business are evolving as the world is struggling with a financial crisis. It has become a compelling need for business enterprises to explore innovative solutions to overcome this crisis. The voluntary organisations are establishing social businesses as corporate entities and are embracing social responsibility projects. The distance between philanthropy and business is being substantially reduced. The emerging success stories of new age business entrepreneurship reveal the insights expressed in ancient Indian literature, which has struck deep roots in Indian ethos - the Yagna Spirit, which is becoming a new age business dynamism. 1) This paper discusses the concept of Yagna from the entrepreneurial perspective and makes an attempt to develop the core philosophy of Yagna Entrepreneurship; 2) It elucidates the traits of Yagna Entrepreneurs and traditional business practices influenced by the spirit of Yagna in the contemporary business context. Keywords: entrepreneurship; Yagna; Yajna; corporate social responsibility; CSR; Indian management; Bhagavad Gita; new age business; management innovation; Indian ethos; bottom of pyramid; India. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbema:v:6:y:2014:i:1:p:34-53 Access Statistics for this article More articles in International Journal of Business and Emerging Markets from Inderscience Enterprises Ltd |
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