 Online social networking and socially responsible consumption: X and Y generations' caseRūta Tamošiūnaitė and Dalia Karlaitė International Journal of Business and Emerging Markets, 2015, vol. 7, issue 3, 251-264 Abstract: The significance of online social networks, promoting socially responsible consumption of food has been growing in the era of widely advertised traditional food products. The paper aims to reveal what factors impact purchasing decisions of X and Y generation. The sample, comprised of consumers from X and Y generation, expressed the opinions about consumption of safe and healthy products and responsible consumption, factors impacting selection of safe products and information available about social networks, promoting healthy lifestyle. The problems are related with low influence of online social networking on responsible consumption of food. The proposed model, focused on socially responsible consumption, discloses the most significant external and internal factors. The paper develops insights for stakeholders and policy makers concerned with socially responsible consumption. Keywords: online social networks; purchasing decisions; responsible consumption; food consumption; socially responsible business; X generation; Y generation; social networking; social responsibility; food purchases; food safety; healthy lifestyle. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbema:v:7:y:2015:i:3:p:251-264 Access Statistics for this article More articles in International Journal of Business and Emerging Markets from Inderscience Enterprises Ltd |
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