User acceptance of web-based talent assessment platform (TAP)

Sanjay Mohapatra and Debananda Patra

International Journal of Business Excellence, 2017, vol. 12, issue 4, 450-468

Abstract: The objective of this study is to identify factors that attract people into online talent and psychological assessment portals. We have used primary survey to collect consumers' responses. Data from 203 registered users were collected using an online survey process. The results of multivariate data analysis indicate that standard of tests, satisfaction of motivate customers, engagement, trouble free browsing and effectively addressing customer requirements are important determinants for drawing test-takers. In addition to this, we found active test takers, competitors, casual test takers and job seekers as the four major segments of users visiting the assessment portal. The identification of factors and segmentation of users would help assessment portals in developing strategies in order to effectively target, acquire and engage users.

Keywords: online talent assessment website; talent platform; test portal. (search for similar items in EconPapers)
Date: 2017
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