A new DEA-based voting method for ranking and evaluating the influence of e-marketing on bank performance

Mohammad Izadikhah and Seyed Hamzeh Mirzaei

International Journal of Business Excellence, 2019, vol. 19, issue 4, 574-594

Abstract: Due to the importance of measuring banks' performance and because of the remarkable impact of recent growth of the internet on banking industry, this study evaluated the influence of e-marketing on bank performance by using a DEA-based voting methodology. In this way, usually more than one unit may be efficient in the DEA models and their scores are one. Therefore, how to rank DMUs and increase the power of discrimination among efficient DMUs become an important part of performance assessments. So, in order to provide a satisfactory ranking, this paper presents a voting methodology that uses the results of some ranking models. For this purpose, each DMU is considered as an alternative and each ranking method is considered as a decision maker. The proposed methodology is applied to evaluate the influence of e-marketing on Iranian's bank performance.

Keywords: e-marketing; data envelopment analysis; DEA; ranking; voting system. (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=103457 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbexc:v:19:y:2019:i:4:p:574-594

Access Statistics for this article

More articles in International Journal of Business Excellence from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().