Customer satisfaction and repurchase intent in the cellphone product-market among adolescents and young adults

Matti J. Haverila and Kai Haverila

International Journal of Business Excellence, 2022, vol. 28, issue 2, 188-208

Abstract: This research investigates the relationship of customer satisfaction, and repurchase intent in Finland, UAE, China, Canada and New Zealand. The ages of the respondents were between 14 and 25 years. The average age of respondents was 19.44. To meet the research objectives, a correlation analysis was performed in order to study the relationship of customer satisfaction and repurchase intent and to investigate the nonlinearity (as opposed to linearity) of the customer satisfaction and repurchase intent relationship, a combination of methods was used. The examination includes the impact of the background variables gender, age and country of residence. The results indicate that there is a strong and significant relationship between customer satisfaction and repurchase intent. It appears that gender and age does not change the form of this relationship, but country of residence does.

Keywords: customer satisfaction; repurchase intent; cellphones; brands. (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=126915 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbexc:v:28:y:2022:i:2:p:188-208

Access Statistics for this article

More articles in International Journal of Business Excellence from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().