New service development in an international context: a case study of a Finnish technopark company in Russia

Valtteri Kaartemo and Kaisa-Kerttu Peltola

International Journal of Business Excellence, 2009, vol. 2, issue 3/4, 388-401

Abstract: The feasibility of the existing knowledge of New Service Development (NSD) in an international context is investigated by means of a case study. The objective of the case study is to shed understanding on how internationalisation impacts the case company's service offering in Russia. The results give insight on how cross-cultural/international markets affect the NSD process and provide suggestions for future research to build a model on New International Service Development (NISD), which could help managers better organise their NSD processes in a foreign location.

Keywords: new service development; NSD; new services; cross-cultural markets; international markets; internationalisation; technoparks; science parks; Russia; bundle model; networks; services marketing; Finland; foreign locations. (search for similar items in EconPapers)
Date: 2009
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