Strategy identification and prioritisation via blue ocean: evidence from an emerging country

Mohammad Hakkak, Khaled Nawaser, Ali Vafaei-Zadeh, Haniruzila Hanifah and Samira Mohammadian

International Journal of Business Excellence, 2024, vol. 32, issue 4, 456-477

Abstract: The blue ocean strategy is a way to eliminate competition by creating a new market environment. Therefore, the present research has been devoted to creating a blue ocean space in the Sepahan Isfahan Cement Company. The present study's statistical sample consists of 15 experts of the company who were identified by non-probability snowball sampling method. This study's main statistical method is the one-sample t-test and the hierarchical analysis. Results identified 18 strategies for creating a blue ocean, involving one elimination, two reductions, ten amplification and five creation strategies. The known strategies were also prioritised in the form of six ways of breaking the boundaries of competition. The option of paying attention to the product's functional/emotional characteristics was determined as the highest priority with a value of 0.234.

Keywords: blue ocean; value-creation innovation; six market redemarcation routes; emerging country. (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=137570 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbexc:v:32:y:2024:i:4:p:456-477

Access Statistics for this article

More articles in International Journal of Business Excellence from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().