Internal marketing orientation and knowledge management process in individual competence enrichment: PLS-SEM modelling in Indian higher education scenario

Shiva Rani, Elangbam Binodini Devi and Manoj Kumar

International Journal of Business Excellence, 2025, vol. 36, issue 2, 201-224

Abstract: Knowledge-driven organisations like academic institutions are rationally involved in learning and knowledge creation with the ultimate aim of academic as well as individual excellence through individual competency enrichment. Meanwhile, the research study aims to investigate the PLS-SEM structural model based on 357 research and knowledge workers by path confirmation via internal marking (IM) and knowledge management process (KMP) on individual competency (IC) in Indian higher education institutions (HEIs) context; the SmartPLS-SEM modelling was performed. The findings of this study are that IM has a significant but weak relation with the KM process because some sub-hypotheses were not significantly reported or rejected, but KMP has strong positive significance on IC. Based on our research findings, reinforce the higher academic institutions' employees or research workers and assist the academic leaders and administrators in IC enrichment. Later on, limitations and future research directions were mentioned.

Keywords: internal marketing; knowledge management process; higher education institutions; individual competency; PLS-SEM modelling. (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=146593 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbexc:v:36:y:2025:i:2:p:201-224

Access Statistics for this article

More articles in International Journal of Business Excellence from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().