Modelling clearance sales store loyalty behaviour of Indian shoppers

M. Hemalatha and V.J. Sivakumar

International Journal of Business Excellence, 2010, vol. 3, issue 2, 206-225

Abstract: This study seeks to investigate the influence of store attributes on clearance sales store loyalty. The study examines the influence of different store attributes such as merchandise with gifts, retail operation, retail services, discount, salesman service, promotion, retail facilities and store atmosphere on store loyalty. A total of 664 shoppers were surveyed during Aadi clearance sales in three different Indian cities. We have constructed a multiple regression model on store loyalty behaviour of clearance sales. Our store loyalty model confirms that merchandise with gifts, retail operation and discounts has the greatest impact on the clearance sales store loyalty. The findings from the study proved that higher the level of merchandise with gifts, retail operation, retail services, discount, salesman service, promotion, retail facilities and store atmosphere will lead to higher store loyalty during clearance sales event.

Keywords: clearance sales; store attributes; store loyalty; Indian shoppers; India. (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=30729 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbexc:v:3:y:2010:i:2:p:206-225

Access Statistics for this article

More articles in International Journal of Business Excellence from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().