Retail bank selection criteria among the engineering students: an empirical analysis

V. Krishnamoorthy and P. Karthikeyan

International Journal of Business Forecasting and Marketing Intelligence, 2016, vol. 2, issue 4, 334-346

Abstract: This research aims to examine the retail bank selection criteria adopted by engineering students in Karur district. The researchers administered questionnaire method for collecting data from the students. This study identified six important dimensions of retail bank selection criteria among the engineering students. These are: image, location, electronic services, trust, core service and competency of staff. Among these dimensions core services of bank had an influence on student's satisfaction. The study also found that location dimensions were highly viewed dimensions among the students. These findings may help the bank officials to frame appropriate policies regarding the creation of awareness among the banking services among the students.

Keywords: trust; bank image; bank location; electronic services; e-services; core services; staff competency; retail bank selection; engineering students; retail banking; India; customer satisfaction; banking services. (search for similar items in EconPapers)
Date: 2016
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