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International Journal of Business Forecasting and Marketing Intelligence

2008 - 2022

From Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().

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Volume 7, issue 3, 2022

Identification of critical success factors for mobile apps: a stakeholder-Delphi study pp. 207-240 Downloads
Samin Javanmardi, Ali Haj Aghapour, Suhaiza Zailani and Abdollah Naami
The chaos on US domestic airline passenger demand forecasting caused by COVID-19 pp. 241-258 Downloads
Nahid Jafari
Application of extreme value theorem in modelling oil consumption of organisation of petroleum exporting countries pp. 259-276 Downloads
Masha Ahoba Buah, Victor Amoako Temeng, Samuel Kwesi Asiedu Addo and Yao Yevenyo Ziggah
Managing marketing mix competition dynamics pp. 277-294 Downloads
Mehir Kumar Baidya and Bipasha Maity

Volume 6, issue 3, 2020

Fuel price forecasting combining wavelet neural network and adaptive differential evolution pp. 167-185 Downloads
Carlos Eduardo Klein, Wesley Vieira Da Silva, Claudimar Pereira Da Veiga, Viviana Cocco Mariani and Leandro Dos Santos Coelho
The impact of social media on Sudan's uprising behaviour pp. 186-203 Downloads
Ashraf M. Attia, Merve Yanar Gürce, Rana A. Fakhr and Barry Friedman
A comprehensive model for understanding banking service quality: BANK SERVQUAL pp. 204-220 Downloads
Rupali Gupta and Babita Kumar
The effect of human face and gaze direction in advertising pp. 221-237 Downloads
Sepideh Nasiri, Negar Sammaknejad and Mohamad Ali Sabetghadam
Conditional autoregressive value-at-risk: all flavours of CAViaR pp. 238-254 Downloads
Pedro Henrique Melo Albuquerque, Matheus Facure Alves, Maísa Cardoso Aniceto and Gustavo Monteiro Pereira

Volume 6, issue 2, 2020

The impact of green banking initiatives on green brand equity of banks in India pp. 79-98 Downloads
Sangeeta Trott
Machine learning based classification and segmentation techniques for CRM: a customer analytics pp. 99-117 Downloads
Narendra Singh, Pushpa Singh, Krishna Kant Singh and Akansha Singh
What's in a brand name? Preferences of mobile wallets in India under a shifting regulation pp. 118-134 Downloads
Pavel Reyes-Mercado, M. Karthik and Ram Kumar Mishra
Aggregate planning application in a reverse logistics operation - a case study at a beverage manufacturer pp. 135-156 Downloads
Elia Oey and Renita Vashti Bangun
Impact of ICT training and education on women's employability and entrepreneurial skills: achieving the sustainable development goals pp. 157-166 Downloads
Masood Ul Hassan, Zeeshan Iqbal and Kamran Shakir

Volume 6, issue 1, 2020

Role of somatic markers in consumer durable brand selection in e-retail pp. 1-16 Downloads
Satish Chandra Ojha
A multi-parametric simulation study of neural networks' performance for nonlinear data against linear regression analysis in economics pp. 17-31 Downloads
Evangelos Sambracos, Marina Maniati and Sokratis Sklavos
A bird's eye view approach: linking optimism and career planning in millennials of an emerging economy pp. 32-49 Downloads
Teena Bharti and Santosh Rangnekar
Blockchain research: a bibliometric and text mining based review of literature pp. 50-62 Downloads
Sanjay Fuloria
Jordanian beauty influencers and their effect on consumers pp. 63-77 Downloads
Mohammad Alawamleh and Sama Afghani

Volume 5, issue 3, 2019

Predicting Indian basket crude prices through machine learning models - a comparative approach pp. 249-266 Downloads
Pradip Kumar Mitra and Charu Banga
Neuromarketing: a change in marketing tools and techniques pp. 267-284 Downloads
Sadhna Shukla
Fashion self-concept and fashion involvement: a mediation model pp. 285-303 Downloads
Rajan Saxena and Kiran Desai
Restoring digitisation for sustainable banking business in India pp. 304-320 Downloads
Upendra Nath Shukla
An interpretative structural modelling approach to brand experience for consumer durables brands pp. 321-345 Downloads
Mukesh Govind Kharat, Rekha D. Chikhalkar, Manoj Kumar Jha and Manoj Govind Kharat
Critical success factors for digital platforms in B2B and B2C environments: an explicative multiple case study approach pp. 346-370 Downloads
Anika Berens, Stefan Kolb and Heiko Haase
Acceptance of mobile payments and UPI technology - Indian context pp. 371-384 Downloads
Sruthy S. Pillai, G. Sandhya and G. Rejikumar

Volume 5, issue 2, 2019

Understanding the adoption of mobile marketing by small and medium enterprises of Pakistan pp. 125-144 Downloads
Zeeshan Iqbal, Maimoona Malik and Masood Ul Hassan
An uncertain inventory model for deteriorating products with imperfections, variable selling price, partial backlogging and selling price dependent time varying demand pp. 145-172 Downloads
Arindum Mukhopadhyay
Green marketing and competitive advantage in the manufacturing industry in Nigeria pp. 173-187 Downloads
Oseremen Ebhote
VANFIS: virtual adaptive neuro-fuzzy inference system for modelling and forecasting stock data pp. 188-204 Downloads
Sarat Chandra Nayak and Bijan Bihari Misra
Comparing third-party logistics network and fourth-party logistics network using social network analysis approach pp. 205-222 Downloads
Sumit Sakhuja, Vipul Jain and Shilpa Jain
An empirical study of benchmarking marketing efforts pp. 223-240 Downloads
Mehir Kumar Baidya and Bipasha Maity
Cross selling of investment products and services: a case study of leading financial services organisation pp. 241-248 Downloads
Saibal Dutta and Sujoy Bhattacharya

Volume 5, issue 1, 2019

Consumers' electronic word of mouth-seeking intentions on social media sites concerning Saudi bloggers' YouTube fashion channels: an eclectic approach pp. 1-22 Downloads
Majdah ALNefaie, Shahadat Khan and Siva Muthaly
Assessment of efficiency and ranking of microfinance institutions in India: a two-stage bootstrap DEA analysis pp. 23-55 Downloads
Asif Khan and Rachita Gulati
A comparative study of forecasting methods for sporadic demand in an auto service station pp. 56-70 Downloads
Rahul S. Mor, Jitendra Nagar and Arvind Bhardwaj
Beneficiaries' perception and attitude towards service quality of non-profit organisations pp. 71-85 Downloads
Rupinder Kaur and Babita Kumar
Discovering the brand personality of Bonia pp. 86-102 Downloads
Hasliza Hassan, Abu Bakar Sade and Hui Xin Low
Forecasting (un-)seasonal demand using geostatistics, socio-economic and weather data pp. 103-124 Downloads
Flora Babongo, Tapio Niemi, Valérie Chavez-Demoulin, Ari-Pekka Hameri and Patrik Appelqvist

Volume 4, issue 4, 2018

Retail service quality scale validation in Pakistani super and hyper stores' context pp. 369-385 Downloads
Umer Mukhtar, Suleman Anwar and Umaid A. Sheikh
Public policy issues and initiatives in collection of information and intelligence in direct marketing pp. 386-399 Downloads
Pratap Chandra Mandal
SMEs' intention towards the adoption of mobile marketing: a case of Pakistan pp. 400-425 Downloads
Masood Ul Hassan, Maimoona Malik and Zeeshan Iqbal
Individuals' intention towards social commerce: an empirical study of Pakistan pp. 426-445 Downloads
Masood Ul Hassan, Zeeshan Iqbal, Nayab Bukhari and Ubaidullah Shafique
Forecasting crude oil price volatility in India using a hybrid ANN-GARCH model pp. 446-457 Downloads
Sujoy Bhattacharya and Arshad Ahmed
Comparison of methodologies of Shari'ah stock screening: the case of SAC SC Malaysia, FTSE Yasaar Dubai and Dow Jones Islamic market indices pp. 458-485 Downloads
Aida Shaiza Ismail Zakri, Shaikh Hamzah Abdul Razak and Zainal Abidin Mohd Tahir

Volume 4, issue 3, 2018

Stock composition of mutual funds and fund style: a time series decomposition approach towards testing for consistency pp. 235-292 Downloads
Jaydip Sen
Appeals and spiels: a comparative analysis on alcohol advertising in the USA and Ireland pp. 293-310 Downloads
Amina Gibic, Vivek S. Natarajan and Kabir Chandra Sen
Marketing information and marketing intelligence: roles in generating customer insights pp. 311-321 Downloads
Pratap Chandra Mandal
Examining Indian consumers belief and attitude about locavore food pp. 322-338 Downloads
D.P. Sudhagar
Exploring social media users' behaviour based on electronic word-of-mouth: a multivariate analysis pp. 339-352 Downloads
Sita Mishra
Measuring service convenience of e-retailers: an exploratory study in India pp. 353-367 Downloads
Sablu Khan and Mohd Afaq Khan

Volume 4, issue 2, 2018

Collateral effects of digital ethics practices across business and society: trends and challenges pp. 111-122 Downloads
Ananya Rajagopal
Effect of mobile shopping apps on middle age consumers' buying behaviour pp. 123-153 Downloads
Ayushi Tewari and Madhvendra Misra
Forecasting with limited intermittent data: a methodological framework applicable to newly established firms pp. 154-177 Downloads
Maria Chatzipanagioti
Understanding the sectors of Indian economy for portfolio choice pp. 178-222 Downloads
Jaydip Sen and Tamal Datta Chaudhuri
The study of effective variables on capital structure pp. 223-234 Downloads
Vahab Bashiri, Hamidreza Salehi, Mohsen Nowruzi, Aein Ghorbani Ghashghaeinejad, Mohsen Rezaei and Alireza Hamedi

Volume 4, issue 1, 2018

Time taken to complete a meal: a distinctive study of full-service restaurants in India pp. 1-12 Downloads
D.P. Sudhagar
Perception and switch intention of rural customers towards organised retail pp. 13-29 Downloads
Sunit Sharma, Tejinder Sharma and Purnendu Mandal
Brand passion and its implication on consumer behaviour pp. 30-42 Downloads
Christine D'lima
An examination of the interplay between country-of-origin, brand equity, brand preference and purchase intention toward global fashion brands pp. 43-63 Downloads
Javad Khazaei Pool, Sobhan Asian, Ahmad Abareshi and Hamze Kazemi Mahyari
Exploring the role of technological developments and open innovation in the survival of SMEs: an empirical study of Pakistan pp. 64-85 Downloads
Masood Ul Hassan, Zeeshan Iqbal, Maimoona Malik and Muhammad Iftkhar Ahmad
An empirical analysis to study the impact of marketing mix elements on overall quality of water purifiers: evidence from India pp. 86-98 Downloads
Vikram Sharma and Vikas Gautam
Capturing marketing information and marketing intelligence: ethical issues and concerns pp. 99-110 Downloads
Pratap Chandra Mandal
Page updated 2022-09-25