International Journal of Business Forecasting and Marketing Intelligence

2008 - 2026

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Volume 4, issue 4, 2018

Retail service quality scale validation in Pakistani super and hyper stores' context pp. 369-385

Umer Mukhtar, Suleman Anwar and Umaid A. Sheikh

Public policy issues and initiatives in collection of information and intelligence in direct marketing pp. 386-399

Pratap Chandra Mandal

SMEs' intention towards the adoption of mobile marketing: a case of Pakistan pp. 400-425

Masood Ul Hassan, Maimoona Malik and Zeeshan Iqbal

Individuals' intention towards social commerce: an empirical study of Pakistan pp. 426-445

Masood Ul Hassan, Zeeshan Iqbal, Nayab Bukhari and Ubaidullah Shafique

Forecasting crude oil price volatility in India using a hybrid ANN-GARCH model pp. 446-457

Sujoy Bhattacharya and Arshad Ahmed

Comparison of methodologies of Shari'ah stock screening: the case of SAC SC Malaysia, FTSE Yasaar Dubai and Dow Jones Islamic market indices pp. 458-485

Aida Shaiza Ismail Zakri, Shaikh Hamzah Abdul Razak and Zainal Abidin Mohd Tahir

Volume 4, issue 3, 2018

Stock composition of mutual funds and fund style: a time series decomposition approach towards testing for consistency pp. 235-292

Jaydip Sen

Appeals and spiels: a comparative analysis on alcohol advertising in the USA and Ireland pp. 293-310

Amina Gibic, Vivek S. Natarajan and Kabir Chandra Sen

Marketing information and marketing intelligence: roles in generating customer insights pp. 311-321

Pratap Chandra Mandal

Examining Indian consumers belief and attitude about locavore food pp. 322-338

D.P. Sudhagar

Exploring social media users' behaviour based on electronic word-of-mouth: a multivariate analysis pp. 339-352

Sita Mishra

Measuring service convenience of e-retailers: an exploratory study in India pp. 353-367

Sablu Khan and Mohd Afaq Khan

Volume 4, issue 2, 2018

Collateral effects of digital ethics practices across business and society: trends and challenges pp. 111-122

Ananya Rajagopal

Effect of mobile shopping apps on middle age consumers' buying behaviour pp. 123-153

Ayushi Tewari and Madhvendra Misra

Forecasting with limited intermittent data: a methodological framework applicable to newly established firms pp. 154-177

Maria Chatzipanagioti

Understanding the sectors of Indian economy for portfolio choice pp. 178-222

Jaydip Sen and Tamal Datta Chaudhuri

The study of effective variables on capital structure pp. 223-234

Vahab Bashiri, Hamidreza Salehi, Mohsen Nowruzi, Aein Ghorbani Ghashghaeinejad, Mohsen Rezaei and Alireza Hamedi

Volume 4, issue 1, 2018

Time taken to complete a meal: a distinctive study of full-service restaurants in India pp. 1-12

D.P. Sudhagar

Perception and switch intention of rural customers towards organised retail pp. 13-29

Sunit Sharma, Tejinder Sharma and Purnendu Mandal

Brand passion and its implication on consumer behaviour pp. 30-42

Christine D'lima

An examination of the interplay between country-of-origin, brand equity, brand preference and purchase intention toward global fashion brands pp. 43-63

Javad Khazaei Pool, Sobhan Asian, Ahmad Abareshi and Hamze Kazemi Mahyari

Exploring the role of technological developments and open innovation in the survival of SMEs: an empirical study of Pakistan pp. 64-85

Masood Ul Hassan, Zeeshan Iqbal, Maimoona Malik and Muhammad Iftkhar Ahmad

An empirical analysis to study the impact of marketing mix elements on overall quality of water purifiers: evidence from India pp. 86-98

Vikram Sharma and Vikas Gautam

Capturing marketing information and marketing intelligence: ethical issues and concerns pp. 99-110

Pratap Chandra Mandal

Volume 3, issue 4, 2017

The rise of SMS marketing: key drivers, acceptance and intention to receive advertising SMS in Pakistan pp. 337-364

Masood Ul Hassan, Asghar Iqbal, Maimoona Malik and Zeeshan Iqbal

Studying influencing factors on trust towards online shopping at Limkokwing University at Malaysia pp. 365-375

Mahmoud Yousef Nassar, Foong Soon Yau, Tee Keng Kok and Ida Md. Yasin

Examining the relationship between corporate social responsibility and buying patterns of consumers: evidence from India pp. 376-387

Vikas Gautam and Sombala Ningthoujam

Role of electronic trading in emerging stock markets performance pp. 388-406

Rashi Mohnot, Rajesh Mohnot and Pushkala Muralidharan

Facets of talent retention: role of employee and employer branding as catalysts pp. 407-432

R. Saraswathy and Janarthanan Balakrishnan

Marketing intelligence: roles in business decision-making pp. 433-441

Pratap Chandra Mandal

Volume 3, issue 3, 2017

Determination of advertisement control policy for complementary and substitute items for a class inventory problem pp. 223-247

D. Khatua, K. Maity and S. Kar

Design dynamic credit risk model with fuzzy rules for auto dealers pp. 248-258

Ying Zhou

An examination of inventory and production costs in the models with stock out risk under JIT system pp. 259-269

Ruchira Chakrabarty, Tapan Roy and Kripasindhu S. Chaudhuri

Neuromarketing applied to consumer behaviour: an integrative literature review between 2010 and 2015 pp. 270-288

Icaro Luiz Dos Santos Jordão, Marina Teixeira De Souza, Jorge Henrique Caldeira De Oliveira and Janaina De Moura Engracia Giraldi

Forecasting impulse buying behaviour: a comparative study of select five statistical methods pp. 289-308

Sanjeev Prashar and Subrata Kumar Mitra

Willingness of Jordanians to shop for grocery online pp. 309-326

Mohammad Alawamleh, Loiy Bani Ismail and Dana Hammad

Customer databases and database marketing: roles in relationship marketing pp. 327-336

Pratap Chandra Mandal

Volume 3, issue 2, 2017

Modelling the impact of variables influence happiness of young consumers - exploratory study of marketing implications from Middle East pp. 93-108

A.M. Sakkthivel and M. Rashid Malik

Possible effect of IT introduction into the election process: a case study of Nigeria pp. 109-129

Habib Ullah Khan, Olugbenga A. Bankole and Mohammad Kamel Alomari

Improving demand forecasting using change point analysis pp. 130-151

Yossi Hadad, Baruch Keren and Gregory Gurevich

Non-instantaneous deterioration inventory model with price and stock dependent demand for fully backlogged shortages under inflation pp. 152-164

Ali Akbar Shaikh, Abu Hashan Md Mashud, Md. Sharif Uddin and Md. Al-Amin Khan

Identification of the clusters of employee brand using FIMIX-PLS and FCM pp. 165-184

N. Thamaraiselvan, P. Sridevi, B. Senthil Arasu and Thushara Srinivasan

Analysing and managing channel risk for return policy contracts with warranty pp. 185-200

Shirsendu Nandi

Evolution of service quality management and paradigm shift from product to service orientation: a historical review of literature pp. 201-221

Umer Mukhtar, Suleman Anwar and Asim Ilyas

Volume 3, issue 1, 2017

Exploring fast food outlets food quality in India - an exploratory study on consumer dining expectations and industry performances pp. 1-12

D.P. Sudhagar

Consumer preference for electronic consumer durable goods in India: a conjoint analysis approach pp. 13-37

Kushagra Kulshreshtha, Naval Bajpai and Vikas Tripathi

Moderation effect of culture on the relationships among hedonism, product information, social integration and attitude towards advertising: an empirical study pp. 38-49

Vikas Gautam

Green supply chain inventory model for deteriorating items with variable demand under inflation pp. 50-77

Smita Rani, Rashid Ali and Anchal Agarwal

Arithmetic operations of trapezoidal fuzzy variable using credibility theory pp. 78-92

Totan Garai, Dipankar Chakraborty and Tapan Kumar Roy

Volume 2, issue 4, 2016

Role of digital marketing in driving business performance in emerging markets: an analytical framework pp. 291-314

Natasha Patricia Bojorges Moctezuma and Prof Rajagopal

Comparison of several combined methods for forecasting Tehran stock exchange index pp. 315-333

Ali Raoofi, Amir Hossein Montazer-Hojjat and Pouyan Kiani

Retail bank selection criteria among the engineering students: an empirical analysis pp. 334-346

V. Krishnamoorthy and P. Karthikeyan

Competition and technology acquisition among Nigerian firms pp. 347-358

Adekemi Jessica Oluwadare, Olufemi Obembe and David Olayungbo

Application of GMDH-type neural network to stock price prediction of Iran's auto industry pp. 359-378

Vahab Bashiri, Hamidreza Salehi, Aein Ghorbani Ghashghaeinejad and Masoumeh Bashiri

Efficient forecasting of financial time-series data with virtual adaptive neuro-fuzzy inference system pp. 379-402

Sarat Chandra Nayak, Bijan Bihari Misra and Himansu Sekhar Behera

Volume 2, issue 3, 2016

A multi-item periodic review probabilistic fuzzy inventory model with possibility and necessity constraints pp. 175-189

Totan Garai, Dipankar Chakraborty and Tapan Kumar Roy

Auditing marketing and corporate governance pp. 190-214

Gholamhossein Mahdavi and Abbas Ali Daryaei

Why generation Y prefers online shopping: a study of young customers of India pp. 215-232

Pradip Swarnakar, Ajay Kumar and Sanjay Kumar

The effect of cause-related marketing on the consumer purchase intention: focusing on the meditating variables (studied on clients of Ghalamchi educational services) pp. 233-247

Ali Asghar Rashid, Ali Hamidizade, Mohhamad Rahim Esfidani and Hasan Zaree Matin

Outcome, interaction, environment and relationship quality in service quality interfaces gaps and supply chain competitiveness: a conceptual framework pp. 248-268

Umer Mukhtar and Suleman Anwar

An empirical assessment of a univariate time series for demand planning in a demand-driven supply chain pp. 269-290

John S. Jatta and Krishna Kumar Krishnan

Volume 2, issue 2, 2016

Asymmetric relationship between stock market returns and macroeconomic variables pp. 79-94

N. Chitra Devi and S. Chandramohan

Grey theory to predict Ethiopian foreign currency exchange rate pp. 95-116

Natnael Nigussie Goshu and Surafel Luleseged Tilahun

Presence of banking in social media: Indian evidence pp. 117-127

Pooja Malhotra and Balwinder Singh

Big-five personality traits, financial risk attitude and investment intentions: study on Generation Y pp. 128-150

Tanuj Nandan and Kumar Saurabh

Tourism supply chain agility: an empirical examination using resource-based view pp. 151-173

Santanu Mandal, Souvik Roy and G. Amar Raju