International Journal of Business Forecasting and Marketing Intelligence

2008 - 2025

From Inderscience Enterprises Ltd
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Volume 3, issue 4, 2017

The rise of SMS marketing: key drivers, acceptance and intention to receive advertising SMS in Pakistan pp. 337-364

Masood Ul Hassan, Asghar Iqbal, Maimoona Malik and Zeeshan Iqbal

Studying influencing factors on trust towards online shopping at Limkokwing University at Malaysia pp. 365-375

Mahmoud Yousef Nassar, Foong Soon Yau, Tee Keng Kok and Ida Md. Yasin

Examining the relationship between corporate social responsibility and buying patterns of consumers: evidence from India pp. 376-387

Vikas Gautam and Sombala Ningthoujam

Role of electronic trading in emerging stock markets performance pp. 388-406

Rashi Mohnot, Rajesh Mohnot and Pushkala Muralidharan

Facets of talent retention: role of employee and employer branding as catalysts pp. 407-432

R. Saraswathy and Janarthanan Balakrishnan

Marketing intelligence: roles in business decision-making pp. 433-441

Pratap Chandra Mandal

Volume 3, issue 3, 2017

Determination of advertisement control policy for complementary and substitute items for a class inventory problem pp. 223-247

D. Khatua, K. Maity and S. Kar

Design dynamic credit risk model with fuzzy rules for auto dealers pp. 248-258

Ying Zhou

An examination of inventory and production costs in the models with stock out risk under JIT system pp. 259-269

Ruchira Chakrabarty, Tapan Roy and Kripasindhu S. Chaudhuri

Neuromarketing applied to consumer behaviour: an integrative literature review between 2010 and 2015 pp. 270-288

Icaro Luiz Dos Santos Jordão, Marina Teixeira De Souza, Jorge Henrique Caldeira De Oliveira and Janaina De Moura Engracia Giraldi

Forecasting impulse buying behaviour: a comparative study of select five statistical methods pp. 289-308

Sanjeev Prashar and Subrata Kumar Mitra

Willingness of Jordanians to shop for grocery online pp. 309-326

Mohammad Alawamleh, Loiy Bani Ismail and Dana Hammad

Customer databases and database marketing: roles in relationship marketing pp. 327-336

Pratap Chandra Mandal

Volume 3, issue 2, 2017

Modelling the impact of variables influence happiness of young consumers - exploratory study of marketing implications from Middle East pp. 93-108

A.M. Sakkthivel and M. Rashid Malik

Possible effect of IT introduction into the election process: a case study of Nigeria pp. 109-129

Habib Ullah Khan, Olugbenga A. Bankole and Mohammad Kamel Alomari

Improving demand forecasting using change point analysis pp. 130-151

Yossi Hadad, Baruch Keren and Gregory Gurevich

Non-instantaneous deterioration inventory model with price and stock dependent demand for fully backlogged shortages under inflation pp. 152-164

Ali Akbar Shaikh, Abu Hashan Md Mashud, Md. Sharif Uddin and Md. Al-Amin Khan

Identification of the clusters of employee brand using FIMIX-PLS and FCM pp. 165-184

N. Thamaraiselvan, P. Sridevi, B. Senthil Arasu and Thushara Srinivasan

Analysing and managing channel risk for return policy contracts with warranty pp. 185-200

Shirsendu Nandi

Evolution of service quality management and paradigm shift from product to service orientation: a historical review of literature pp. 201-221

Umer Mukhtar, Suleman Anwar and Asim Ilyas

Volume 3, issue 1, 2017

Exploring fast food outlets food quality in India - an exploratory study on consumer dining expectations and industry performances pp. 1-12

D.P. Sudhagar

Consumer preference for electronic consumer durable goods in India: a conjoint analysis approach pp. 13-37

Kushagra Kulshreshtha, Naval Bajpai and Vikas Tripathi

Moderation effect of culture on the relationships among hedonism, product information, social integration and attitude towards advertising: an empirical study pp. 38-49

Vikas Gautam

Green supply chain inventory model for deteriorating items with variable demand under inflation pp. 50-77

Smita Rani, Rashid Ali and Anchal Agarwal

Arithmetic operations of trapezoidal fuzzy variable using credibility theory pp. 78-92

Totan Garai, Dipankar Chakraborty and Tapan Kumar Roy

Volume 2, issue 4, 2016

Role of digital marketing in driving business performance in emerging markets: an analytical framework pp. 291-314

Natasha Patricia Bojorges Moctezuma and Prof Rajagopal

Comparison of several combined methods for forecasting Tehran stock exchange index pp. 315-333

Ali Raoofi, Amir Hossein Montazer-Hojjat and Pouyan Kiani

Retail bank selection criteria among the engineering students: an empirical analysis pp. 334-346

V. Krishnamoorthy and P. Karthikeyan

Competition and technology acquisition among Nigerian firms pp. 347-358

Adekemi Jessica Oluwadare, Olufemi Obembe and David Olayungbo

Application of GMDH-type neural network to stock price prediction of Iran's auto industry pp. 359-378

Vahab Bashiri, Hamidreza Salehi, Aein Ghorbani Ghashghaeinejad and Masoumeh Bashiri

Efficient forecasting of financial time-series data with virtual adaptive neuro-fuzzy inference system pp. 379-402

Sarat Chandra Nayak, Bijan Bihari Misra and Himansu Sekhar Behera

Volume 2, issue 3, 2016

A multi-item periodic review probabilistic fuzzy inventory model with possibility and necessity constraints pp. 175-189

Totan Garai, Dipankar Chakraborty and Tapan Kumar Roy

Auditing marketing and corporate governance pp. 190-214

Gholamhossein Mahdavi and Abbas Ali Daryaei

Why generation Y prefers online shopping: a study of young customers of India pp. 215-232

Pradip Swarnakar, Ajay Kumar and Sanjay Kumar

The effect of cause-related marketing on the consumer purchase intention: focusing on the meditating variables (studied on clients of Ghalamchi educational services) pp. 233-247

Ali Asghar Rashid, Ali Hamidizade, Mohhamad Rahim Esfidani and Hasan Zaree Matin

Outcome, interaction, environment and relationship quality in service quality interfaces gaps and supply chain competitiveness: a conceptual framework pp. 248-268

Umer Mukhtar and Suleman Anwar

An empirical assessment of a univariate time series for demand planning in a demand-driven supply chain pp. 269-290

John S. Jatta and Krishna Kumar Krishnan

Volume 2, issue 2, 2016

Asymmetric relationship between stock market returns and macroeconomic variables pp. 79-94

N. Chitra Devi and S. Chandramohan

Grey theory to predict Ethiopian foreign currency exchange rate pp. 95-116

Natnael Nigussie Goshu and Surafel Luleseged Tilahun

Presence of banking in social media: Indian evidence pp. 117-127

Pooja Malhotra and Balwinder Singh

Big-five personality traits, financial risk attitude and investment intentions: study on Generation Y pp. 128-150

Tanuj Nandan and Kumar Saurabh

Tourism supply chain agility: an empirical examination using resource-based view pp. 151-173

Santanu Mandal, Souvik Roy and G. Amar Raju

Volume 1, issue 3/4, 2010

Genetic algorithm-based clustering ensemble: determination number of clusters pp. 201-216

Mehdi Mohammadi, Ali Azadeh, Morteza Saberi and Amir Azaron

Strategic prediction of the business cycle using the fuzzy regression model: a study of the Council of Economic Planning and Development in Taiwan pp. 217-233

Lisa Y. Chen and Bahaudin G. Mujtaba

Awareness of MyKad as an e-commerce tool in Malaysia pp. 234-246

Farrah Fadil, Kok-Wai Chew and Hezlin Harris

The market response of equity carve-out announcements in Malaysian stock market pp. 247-261

Ken Chin-Chong Lee

Stock market and economic growth nexus in emerging markets: cointegration and causality analysis pp. 262-274

Ekrem Erdem, Onur Gozbasi, M. Fatih Ilgun and Saban Nazlioglu

Volume 1, issue 2, 2009

Forecasting brand sales with wavelet decompositions of related causal series pp. 95-110

Antonis Michis

Volatility of stock returns: the case of the Belgian Stock Exchange pp. 111-121

Nikolaos Sariannidis, Ioannis Koskosas, Alexandros Garefalakis and Ioannis Antoniadis

A refined approach to estimating the implied volatility pp. 122-133

Guan Jun Wang, Mazhar M. Islam and Christopher Ngassam

Improving the forecasting function for a Credit Hire operator in the UK pp. 134-138

Nicolas D. Savio, Konstantinos Nikolopoulos and Konstantinos Bozos

Forecasting volumes for trade promotions in CPG industry using market drivers pp. 139-152

Balasubramanian Kanagasabapathi, K. Antony Arokia Durai Raj, B. Shoban Babu and Mitul Shah

Assessment of service quality and benchmark performance in 3C wholesalers: forecasting satisfaction in computers, communication and consumer electronics industries pp. 153-163

Lisa Y. Chen and Bahaudin G. Mujtaba

Modelling Indian market index using the method of system identification pp. 164-180

Ranjan Chaudhuri

Perception of internet users and marketers on internet marketing activities: Malaysia perspective pp. 181-199

Chai Lee Goi

Volume 1, issue 1, 2008

Parameter instability and forecasting performance: a Monte Carlo study pp. 1-20

Costas Anyfantakis, Guglielmo Maria Caporale and Nikitas Pittis

Maturity effect and storage announcements: the case of natural gas pp. 21-29

Philippe Gregoire and Mathieu Boucher

An integrated stock market forecasting model using neural networks pp. 30-49

Gary R. Weckman, Sriram Lakshminarayanan, Jon H. Marvel and Andy Snow

On the development of improved adaptive models for efficient prediction of stock indices using clonal-PSO (CPSO) and PSO techniques pp. 50-67

Ritanjali Majhi, Ganapati Panda, Gadadhar Sahoo and Abhishek Panda

A note on forecasting exchange rates using a cluster technique pp. 68-81

Marcos Alvarez-Diaz

Stop-loss strategies and derivatives portfolios pp. 82-93

Patrick Leoni