Collateral effects of digital ethics practices across business and society: trends and challenges

Ananya Rajagopal

International Journal of Business Forecasting and Marketing Intelligence, 2018, vol. 4, issue 2, 111-122

Abstract: Society and business have joint responsibility to govern the ethics. Digital marketing has become a cost-effective strategy for the emerging companies and has become a popular shopping place among the consumers. As the digital marketplace has grown parallel with the information technology, it has become vulnerable to piracy due to breach of ethics. Though, companies are spending a great deal of time and money to install codes of ethics in digital business through ethics training, compliance programs, and in-house watchdogs, there is still a long way to go on establishing the ethical behaviour in society. This paper critically examines the collateral effect of digital literacy on society and business. It has been argued in the paper that the lack of digital ethics has caused serious implications on business due to piracy and ethical breach.

Keywords: digital marketing; ethics; digital literacy; piracy; social implications. (search for similar items in EconPapers)
Date: 2018
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