International Journal of Business Forecasting and Marketing Intelligence

2008 - 2026

From Inderscience Enterprises Ltd
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Volume 8, issue 4, 2023

Advancing crowd-funding in Indonesia: is there trust yet? pp. 295-307

Sasongko Budisusetyo, Joicenda Nahumury and Dian Oktarina

Concerns about professional marketing careers by seniors from the beginning and post-pandemic pp. 308-331

Alan D. Smith

An expected value approach to forecast reconciliation with forecast targets and under asymmetric costs pp. 332-346

Alan Fask

Do banks' investment in capital market impact on performance? Evidence from Indian banks pp. 347-357

Brajaballav Pal and Saswata Choudhury

The importance of haptic cues for the fashion leaders in clothing shopping channels pp. 358-373

Alagirisamy Kamatchi Subbiah Sukumaran and S. Lalitha Lakshmi

Mutual funds - an excellent financial instrument for the investors of Tinsukia Town, Assam pp. 374-393

Viveka Gupta and Ramjanul Haque

Volume 8, issue 3, 2023

Coping with the dark shadows: consumer response to financial hardships during a health pandemic pp. 193-211

Meenakshi Handa and Swati Jain

Religiosity and product involvement of Islamic banking customer and non-customer pp. 212-228

Noversyah, E.S. Margianti and Hotniar Siringoringo

A global integrative framework to correlate authentic learning, student engagement and change management in addressing complex workplace issues pp. 229-249

Ann-Lorraine Edwards and Ashraf M. Attia

The relevancy of trust and personal values in online consumer-based brand equity pp. 250-271

Alagirisamy Kamatchi Subbiah Sukumaran

A scientometrics review on combining forecasts in financial markets pp. 272-293

Jen Sim Ho, Wei Chong Choo, Choy Leong Yee, Wei Theng Lau, Yuruixian Zhang and Cheong Kin Wan

Volume 8, issue 2, 2023

What about customer service innovation in the digital era? pp. 95-113

Afef Ben Youssef

How popular is the usage of technology-based payment among retail store owners and consumers? - In emerging markets pp. 114-130

R.K. Srivastava

Future e-commerce recommendation based on purchasing pattern analysis amid COVID era pp. 131-156

Priyanka Gupta, Rajan Gupta and Raghav Goyal

Marketing potentials of ecofriendly paper products: case study pp. 157-178

Alan D. Smith

Sustainable consumerism of smartphone usage in global electronic markets pp. 179-192

R. Seetharaman and P.S. Rajeswari

Volume 8, issue 1, 2023

E-business enabled customer service management and its performance: evidence from Indian micro, small and medium enterprises pp. 1-12

L. Aravindh Kumaran and J. Hemalatha

Global perspective of the effects of digital financial inclusion and ICT intensity on socio-economic development pp. 13-34

Ernest Akpaku, Zelda Arku and Stephen Boateng

Digital finance research and developments around the world: a literature review pp. 35-51

Peterson Ozili

Orchestrating a ship-from-store omnichannel operation using 4PL digital platform pp. 52-72

Nicollas Luiz Schweitzer de Souza, Marcos Tadeu Arante, Lynceo Falavigna Braghirolli, Marina Meireles Pereira Mafia and Enzo Morosini Frazzon

Assessing the perceived e-readiness for teleworking: the case of a private company in Ghana pp. 73-94

Acheampong Owusu

Volume 7, issue 4, 2022

An exploratory bibliometric analysis of research on Blue Ocean Strategy pp. 295-310

Dag Øivind Madsen and Kåre Slåtten

A forecasting framework for the Indian healthcare sector index pp. 311-350

Jaydip Sen

Consumer awareness regarding harmful chemicals in everyday products pp. 351-361

Rekha Joshi, Aditi Sahni and Manjary Chaudhary Malik

A model of factors affecting drugstore cosmetics repurchase intention through Facebook social media: an evidence from Vietnam pp. 362-374

Bui Nhat Vuong

Impact of brand design on consumer perception and decision making pp. 375-386

Dipanjan Bhowmick

Volume 7, issue 3, 2022

Identification of critical success factors for mobile apps: a stakeholder-Delphi study pp. 207-240

Samin Javanmardi, Ali Haj Aghapour, Suhaiza Zailani and Abdollah Naami

The chaos on US domestic airline passenger demand forecasting caused by COVID-19 pp. 241-258

Nahid Jafari

Application of extreme value theorem in modelling oil consumption of organisation of petroleum exporting countries pp. 259-276

Masha Ahoba Buah, Victor Amoako Temeng, Samuel Kwesi Asiedu Addo and Yao Yevenyo Ziggah

Managing marketing mix competition dynamics pp. 277-294

Mehir Kumar Baidya and Bipasha Maity

Volume 6, issue 3, 2020

Fuel price forecasting combining wavelet neural network and adaptive differential evolution pp. 167-185

Carlos Eduardo Klein, Wesley Vieira Da Silva, Claudimar Pereira Da Veiga, Viviana Cocco Mariani and Leandro Dos Santos Coelho

The impact of social media on Sudan's uprising behaviour pp. 186-203

Ashraf M. Attia, Merve Yanar Gürce, Rana A. Fakhr and Barry Friedman

A comprehensive model for understanding banking service quality: BANK SERVQUAL pp. 204-220

Rupali Gupta and Babita Kumar

The effect of human face and gaze direction in advertising pp. 221-237

Sepideh Nasiri, Negar Sammaknejad and Mohamad Ali Sabetghadam

Conditional autoregressive value-at-risk: all flavours of CAViaR pp. 238-254

Pedro Henrique Melo Albuquerque, Matheus Facure Alves, Maísa Cardoso Aniceto and Gustavo Monteiro Pereira

Volume 6, issue 2, 2020

The impact of green banking initiatives on green brand equity of banks in India pp. 79-98

Sangeeta Trott

Machine learning based classification and segmentation techniques for CRM: a customer analytics pp. 99-117

Narendra Singh, Pushpa Singh, Krishna Kant Singh and Akansha Singh

What's in a brand name? Preferences of mobile wallets in India under a shifting regulation pp. 118-134

Pavel Reyes-Mercado, M. Karthik and Ram Kumar Mishra

Aggregate planning application in a reverse logistics operation - a case study at a beverage manufacturer pp. 135-156

Elia Oey and Renita Vashti Bangun

Impact of ICT training and education on women's employability and entrepreneurial skills: achieving the sustainable development goals pp. 157-166

Masood Ul Hassan, Zeeshan Iqbal and Kamran Shakir

Volume 6, issue 1, 2020

Role of somatic markers in consumer durable brand selection in e-retail pp. 1-16

Satish Chandra Ojha

A multi-parametric simulation study of neural networks' performance for nonlinear data against linear regression analysis in economics pp. 17-31

Evangelos Sambracos or Samprakos, Marina Maniati and Sokratis Sklavos

A bird's eye view approach: linking optimism and career planning in millennials of an emerging economy pp. 32-49

Teena Bharti and Santosh Rangnekar

Blockchain research: a bibliometric and text mining based review of literature pp. 50-62

Sanjay Fuloria

Jordanian beauty influencers and their effect on consumers pp. 63-77

Mohammad Alawamleh and Sama Afghani

Volume 5, issue 3, 2019

Predicting Indian basket crude prices through machine learning models - a comparative approach pp. 249-266

Pradip Kumar Mitra and Charu Banga

Neuromarketing: a change in marketing tools and techniques pp. 267-284

Sadhna Shukla

Fashion self-concept and fashion involvement: a mediation model pp. 285-303

Rajan Saxena and Kiran Desai

Restoring digitisation for sustainable banking business in India pp. 304-320

Upendra Nath Shukla

An interpretative structural modelling approach to brand experience for consumer durables brands pp. 321-345

Mukesh Govind Kharat, Rekha D. Chikhalkar, Manoj Kumar Jha and Manoj Govind Kharat

Critical success factors for digital platforms in B2B and B2C environments: an explicative multiple case study approach pp. 346-370

Anika Berens, Stefan Kolb and Heiko Haase

Acceptance of mobile payments and UPI technology - Indian context pp. 371-384

Sruthy S. Pillai, G. Sandhya and G. Rejikumar

Volume 5, issue 2, 2019

Understanding the adoption of mobile marketing by small and medium enterprises of Pakistan pp. 125-144

Zeeshan Iqbal, Maimoona Malik and Masood Ul Hassan

An uncertain inventory model for deteriorating products with imperfections, variable selling price, partial backlogging and selling price dependent time varying demand pp. 145-172

Arindum Mukhopadhyay

Green marketing and competitive advantage in the manufacturing industry in Nigeria pp. 173-187

Oseremen Ebhote

VANFIS: virtual adaptive neuro-fuzzy inference system for modelling and forecasting stock data pp. 188-204

Sarat Chandra Nayak and Bijan Bihari Misra

Comparing third-party logistics network and fourth-party logistics network using social network analysis approach pp. 205-222

Sumit Sakhuja, Vipul Jain and Shilpa Jain

An empirical study of benchmarking marketing efforts pp. 223-240

Mehir Kumar Baidya and Bipasha Maity

Cross selling of investment products and services: a case study of leading financial services organisation pp. 241-248

Saibal Dutta and Sujoy Bhattacharya

Volume 5, issue 1, 2019

Consumers' electronic word of mouth-seeking intentions on social media sites concerning Saudi bloggers' YouTube fashion channels: an eclectic approach pp. 1-22

Majdah ALNefaie, Shahadat Khan and Siva Muthaly

Assessment of efficiency and ranking of microfinance institutions in India: a two-stage bootstrap DEA analysis pp. 23-55

Asif Khan and Rachita Gulati

A comparative study of forecasting methods for sporadic demand in an auto service station pp. 56-70

Rahul S. Mor, Jitendra Nagar and Arvind Bhardwaj

Beneficiaries' perception and attitude towards service quality of non-profit organisations pp. 71-85

Rupinder Kaur and Babita Kumar

Discovering the brand personality of Bonia pp. 86-102

Hasliza Hassan, Abu Bakar Sade and Hui Xin Low

Forecasting (un-)seasonal demand using geostatistics, socio-economic and weather data pp. 103-124

Flora Babongo, Tapio Niemi, Valérie Chavez-Demoulin, Ari-Pekka Hameri and Patrik Appelqvist