International Journal of Business Forecasting and Marketing Intelligence

2008 - 2025

From Inderscience Enterprises Ltd
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Volume 7, issue 4, 2022

An exploratory bibliometric analysis of research on Blue Ocean Strategy pp. 295-310

Dag Øivind Madsen and Kåre Slåtten

A forecasting framework for the Indian healthcare sector index pp. 311-350

Jaydip Sen

Consumer awareness regarding harmful chemicals in everyday products pp. 351-361

Rekha Joshi, Aditi Sahni and Manjary Chaudhary Malik

A model of factors affecting drugstore cosmetics repurchase intention through Facebook social media: an evidence from Vietnam pp. 362-374

Bui Nhat Vuong

Impact of brand design on consumer perception and decision making pp. 375-386

Dipanjan Bhowmick

Volume 7, issue 3, 2022

Identification of critical success factors for mobile apps: a stakeholder-Delphi study pp. 207-240

Samin Javanmardi, Ali Haj Aghapour, Suhaiza Zailani and Abdollah Naami

The chaos on US domestic airline passenger demand forecasting caused by COVID-19 pp. 241-258

Nahid Jafari

Application of extreme value theorem in modelling oil consumption of organisation of petroleum exporting countries pp. 259-276

Masha Ahoba Buah, Victor Amoako Temeng, Samuel Kwesi Asiedu Addo and Yao Yevenyo Ziggah

Managing marketing mix competition dynamics pp. 277-294

Mehir Kumar Baidya and Bipasha Maity

Volume 6, issue 3, 2020

Fuel price forecasting combining wavelet neural network and adaptive differential evolution pp. 167-185

Carlos Eduardo Klein, Wesley Vieira Da Silva, Claudimar Pereira Da Veiga, Viviana Cocco Mariani and Leandro Dos Santos Coelho

The impact of social media on Sudan's uprising behaviour pp. 186-203

Ashraf M. Attia, Merve Yanar Gürce, Rana A. Fakhr and Barry Friedman

A comprehensive model for understanding banking service quality: BANK SERVQUAL pp. 204-220

Rupali Gupta and Babita Kumar

The effect of human face and gaze direction in advertising pp. 221-237

Sepideh Nasiri, Negar Sammaknejad and Mohamad Ali Sabetghadam

Conditional autoregressive value-at-risk: all flavours of CAViaR pp. 238-254

Pedro Henrique Melo Albuquerque, Matheus Facure Alves, Maísa Cardoso Aniceto and Gustavo Monteiro Pereira

Volume 6, issue 2, 2020

The impact of green banking initiatives on green brand equity of banks in India pp. 79-98

Sangeeta Trott

Machine learning based classification and segmentation techniques for CRM: a customer analytics pp. 99-117

Narendra Singh, Pushpa Singh, Krishna Kant Singh and Akansha Singh

What's in a brand name? Preferences of mobile wallets in India under a shifting regulation pp. 118-134

Pavel Reyes-Mercado, M. Karthik and Ram Kumar Mishra

Aggregate planning application in a reverse logistics operation - a case study at a beverage manufacturer pp. 135-156

Elia Oey and Renita Vashti Bangun

Impact of ICT training and education on women's employability and entrepreneurial skills: achieving the sustainable development goals pp. 157-166

Masood Ul Hassan, Zeeshan Iqbal and Kamran Shakir

Volume 6, issue 1, 2020

Role of somatic markers in consumer durable brand selection in e-retail pp. 1-16

Satish Chandra Ojha

A multi-parametric simulation study of neural networks' performance for nonlinear data against linear regression analysis in economics pp. 17-31

Evangelos Sambracos or Samprakos, Marina Maniati and Sokratis Sklavos

A bird's eye view approach: linking optimism and career planning in millennials of an emerging economy pp. 32-49

Teena Bharti and Santosh Rangnekar

Blockchain research: a bibliometric and text mining based review of literature pp. 50-62

Sanjay Fuloria

Jordanian beauty influencers and their effect on consumers pp. 63-77

Mohammad Alawamleh and Sama Afghani

Volume 5, issue 3, 2019

Predicting Indian basket crude prices through machine learning models - a comparative approach pp. 249-266

Pradip Kumar Mitra and Charu Banga

Neuromarketing: a change in marketing tools and techniques pp. 267-284

Sadhna Shukla

Fashion self-concept and fashion involvement: a mediation model pp. 285-303

Rajan Saxena and Kiran Desai

Restoring digitisation for sustainable banking business in India pp. 304-320

Upendra Nath Shukla

An interpretative structural modelling approach to brand experience for consumer durables brands pp. 321-345

Mukesh Govind Kharat, Rekha D. Chikhalkar, Manoj Kumar Jha and Manoj Govind Kharat

Critical success factors for digital platforms in B2B and B2C environments: an explicative multiple case study approach pp. 346-370

Anika Berens, Stefan Kolb and Heiko Haase

Acceptance of mobile payments and UPI technology - Indian context pp. 371-384

Sruthy S. Pillai, G. Sandhya and G. Rejikumar

Volume 5, issue 2, 2019

Understanding the adoption of mobile marketing by small and medium enterprises of Pakistan pp. 125-144

Zeeshan Iqbal, Maimoona Malik and Masood Ul Hassan

An uncertain inventory model for deteriorating products with imperfections, variable selling price, partial backlogging and selling price dependent time varying demand pp. 145-172

Arindum Mukhopadhyay

Green marketing and competitive advantage in the manufacturing industry in Nigeria pp. 173-187

Oseremen Ebhote

VANFIS: virtual adaptive neuro-fuzzy inference system for modelling and forecasting stock data pp. 188-204

Sarat Chandra Nayak and Bijan Bihari Misra

Comparing third-party logistics network and fourth-party logistics network using social network analysis approach pp. 205-222

Sumit Sakhuja, Vipul Jain and Shilpa Jain

An empirical study of benchmarking marketing efforts pp. 223-240

Mehir Kumar Baidya and Bipasha Maity

Cross selling of investment products and services: a case study of leading financial services organisation pp. 241-248

Saibal Dutta and Sujoy Bhattacharya

Volume 5, issue 1, 2019

Consumers' electronic word of mouth-seeking intentions on social media sites concerning Saudi bloggers' YouTube fashion channels: an eclectic approach pp. 1-22

Majdah ALNefaie, Shahadat Khan and Siva Muthaly

Assessment of efficiency and ranking of microfinance institutions in India: a two-stage bootstrap DEA analysis pp. 23-55

Asif Khan and Rachita Gulati

A comparative study of forecasting methods for sporadic demand in an auto service station pp. 56-70

Rahul S. Mor, Jitendra Nagar and Arvind Bhardwaj

Beneficiaries' perception and attitude towards service quality of non-profit organisations pp. 71-85

Rupinder Kaur and Babita Kumar

Discovering the brand personality of Bonia pp. 86-102

Hasliza Hassan, Abu Bakar Sade and Hui Xin Low

Forecasting (un-)seasonal demand using geostatistics, socio-economic and weather data pp. 103-124

Flora Babongo, Tapio Niemi, Valérie Chavez-Demoulin, Ari-Pekka Hameri and Patrik Appelqvist

Volume 4, issue 4, 2018

Retail service quality scale validation in Pakistani super and hyper stores' context pp. 369-385

Umer Mukhtar, Suleman Anwar and Umaid A. Sheikh

Public policy issues and initiatives in collection of information and intelligence in direct marketing pp. 386-399

Pratap Chandra Mandal

SMEs' intention towards the adoption of mobile marketing: a case of Pakistan pp. 400-425

Masood Ul Hassan, Maimoona Malik and Zeeshan Iqbal

Individuals' intention towards social commerce: an empirical study of Pakistan pp. 426-445

Masood Ul Hassan, Zeeshan Iqbal, Nayab Bukhari and Ubaidullah Shafique

Forecasting crude oil price volatility in India using a hybrid ANN-GARCH model pp. 446-457

Sujoy Bhattacharya and Arshad Ahmed

Comparison of methodologies of Shari'ah stock screening: the case of SAC SC Malaysia, FTSE Yasaar Dubai and Dow Jones Islamic market indices pp. 458-485

Aida Shaiza Ismail Zakri, Shaikh Hamzah Abdul Razak and Zainal Abidin Mohd Tahir

Volume 4, issue 3, 2018

Stock composition of mutual funds and fund style: a time series decomposition approach towards testing for consistency pp. 235-292

Jaydip Sen

Appeals and spiels: a comparative analysis on alcohol advertising in the USA and Ireland pp. 293-310

Amina Gibic, Vivek S. Natarajan and Kabir Chandra Sen

Marketing information and marketing intelligence: roles in generating customer insights pp. 311-321

Pratap Chandra Mandal

Examining Indian consumers belief and attitude about locavore food pp. 322-338

D.P. Sudhagar

Exploring social media users' behaviour based on electronic word-of-mouth: a multivariate analysis pp. 339-352

Sita Mishra

Measuring service convenience of e-retailers: an exploratory study in India pp. 353-367

Sablu Khan and Mohd Afaq Khan

Volume 4, issue 2, 2018

Collateral effects of digital ethics practices across business and society: trends and challenges pp. 111-122

Ananya Rajagopal

Effect of mobile shopping apps on middle age consumers' buying behaviour pp. 123-153

Ayushi Tewari and Madhvendra Misra

Forecasting with limited intermittent data: a methodological framework applicable to newly established firms pp. 154-177

Maria Chatzipanagioti

Understanding the sectors of Indian economy for portfolio choice pp. 178-222

Jaydip Sen and Tamal Datta Chaudhuri

The study of effective variables on capital structure pp. 223-234

Vahab Bashiri, Hamidreza Salehi, Mohsen Nowruzi, Aein Ghorbani Ghashghaeinejad, Mohsen Rezaei and Alireza Hamedi

Volume 4, issue 1, 2018

Time taken to complete a meal: a distinctive study of full-service restaurants in India pp. 1-12

D.P. Sudhagar

Perception and switch intention of rural customers towards organised retail pp. 13-29

Sunit Sharma, Tejinder Sharma and Purnendu Mandal

Brand passion and its implication on consumer behaviour pp. 30-42

Christine D'lima

An examination of the interplay between country-of-origin, brand equity, brand preference and purchase intention toward global fashion brands pp. 43-63

Javad Khazaei Pool, Sobhan Asian, Ahmad Abareshi and Hamze Kazemi Mahyari

Exploring the role of technological developments and open innovation in the survival of SMEs: an empirical study of Pakistan pp. 64-85

Masood Ul Hassan, Zeeshan Iqbal, Maimoona Malik and Muhammad Iftkhar Ahmad

An empirical analysis to study the impact of marketing mix elements on overall quality of water purifiers: evidence from India pp. 86-98

Vikram Sharma and Vikas Gautam

Capturing marketing information and marketing intelligence: ethical issues and concerns pp. 99-110

Pratap Chandra Mandal