Religiosity and product involvement of Islamic banking customer and non-customer

Noversyah, E.S. Margianti and Hotniar Siringoringo

International Journal of Business Forecasting and Marketing Intelligence, 2023, vol. 8, issue 3, 212-228

Abstract: The objective of this study was to measure the religiosity of IB customers and non-customers, and its role on product involvement. This study used a questionnaire as the research instrument. The questionnaire contained statements measuring religiosity and product involvement. The questionnaire was distributed to Muslims living in the greater area of Jakarta. Data collected were analysed using structural equation modelling. We successfully collected 387 valid data. Using Lisrel 9.2, our result showed valid religiosity dimensions are intellectual, ritual, experience, and consequence for both IB customers and non-customers. Our result also shows that religiosity influences product involvement significantly for both IB customers and non-customer. However, the strength of the effect of each religiosity dimension on product involvement was different for IB customers and non-customer. Intellectual and ritual showed a strong effect on IB customers. Intellectual, ritual, and experiential factors had strong effect on non-IB customers.

Keywords: Islamic banking; religiosity; product involvement; adoption; consumer behaviour. (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbfmi:v:8:y:2023:i:3:p:212-228

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