Orchestrating a ship-from-store omnichannel operation using 4PL digital platform

Nicollas Luiz Schweitzer de Souza, Marcos Tadeu Arante, Lynceo Falavigna Braghirolli, Marina Meireles Pereira Mafia and Enzo Morosini Frazzon

International Journal of Business Forecasting and Marketing Intelligence, 2023, vol. 8, issue 1, 52-72

Abstract: Digitalisation has changed production and retailing with paramount and irreversible consequences. The commercialisation in physical stores is fastly migrating to online channels, so that transitional omnichannel operations need to be structured to ensure retailers competitiveness and survival. Omnichannel stock allocation policies, such as the ship-from-store (SFS), need to be evaluated considering potential impacts on customer service level. Furthermore, a very important factor is the last mile, where the location value is finally materialised to the customer. This article aims to propose a SFS omnichannel operations model that is orchestrated by a 4PL digital platform, integrating retailing processes with transportation by third parties. Thereof, we reviewed related concepts and structured them in a way that allows for the optimisation of service level and operational costs to the final customer.

Keywords: omnichannel; 4PL; digital logistics; ship-from-store; SFS; last mile. (search for similar items in EconPapers)
Date: 2023
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