 Human behaviour: gender decisions based on behavioural theoriesWalter Araújo de Lima Filho, Natallya de Almeida Levino, Wesley Vieira da Silva and Claudimar Pereira da Veiga International Journal of Business Forecasting and Marketing Intelligence, 2024, vol. 9, issue 4, 469-491 Abstract: Efficient techniques and marketing intelligence are deemed crucial for successful business forecasting. Predicting human behaviour, especially in decision-making, has been identified as a significant challenge for companies. In this study, the financial decision-making behaviours of individuals in a specific Brazilian region were examined, focusing on gender differences during the COVID-19 pandemic. Through a quantitative approach, a questionnaire was administered to a sample of 323 participants. Descriptive statistics, factor analysis, and hypothesis testing were employed for data analysis. Findings revealed significant gender differences in decision-making criteria based on reasoned action and planned behaviour theories. A clear disparity was observed in how different genders altered their financial perceptions concerning the tested hypotheses. This research highlights the role of gender as a moderating factor in decision-making. Keywords: human behaviour; marketing intelligence; forecasting business: behavioural finance; decision making; gender. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbfmi:v:9:y:2024:i:4:p:469-491 Access Statistics for this article More articles in International Journal of Business Forecasting and Marketing Intelligence from Inderscience Enterprises Ltd |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.