Winning the 'trust' of the employees, ethically or strategically?

Rama Shankar Yadav and Manjari Singh ()

International Journal of Business Governance and Ethics, 2016, vol. 11, issue 3, 223-242

Abstract: Research on corporate social responsibility (CSR) has indicated that even though CSR activities are found to be positively influencing employees' trust, there is lack of clarity regarding the underlying mechanisms of this relationship. In this empirical study of 210 employees, we have made an attempt to bridge this gap to understand these underlying mechanisms. Different types of CSR are likely to induce different types of attitude among the employees. Our analyses using regression and structural equation modelling showed that CSR activities are positively related to employee trust. Further, ethical CSR but not strategic CSR mediates the relationship between CSR activities and employee trust.

Keywords: corporate social responsibility; CSR; ethical CSR; strategic CSR; employee trust; ethics; structural equation modelling; SEM. (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.inderscience.com/link.php?id=81629 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbget:v:11:y:2016:i:3:p:223-242

Access Statistics for this article

More articles in International Journal of Business Governance and Ethics from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().