Good environmental practices in a traditional wine producer: an opportunity for global competition

Virginia Barba-Sánchez, María Pilar Martínez-Ruiz, Ana Isabel Jiménez-Zarco and Phil Megicks
Authors registered in the RePEc Author Service: María Pilar Martínez-Ruiz and Virginia Barba-Sánchez

International Journal of Business and Globalisation, 2012, vol. 8, issue 1, 131-152

Abstract: In an environment characterised by a global, dynamic and increasingly more competitive economy, wine businesses must identify advantages which enable them to achieve higher profits than their competitors. As such, the integration of an environmental variable in business strategy is being promoted as a potential source of competitive advantages. This investigation analyses, from a multidisciplinary point of view, the potential effects of good environmental practices on strategic behaviours in the wine industry, as well as their ecological and economic results. A cooperative group in this industry provides the study context; the authors investigate how it confronts threats from its environment. The results show that managerial commitment has been the main promoter of good environmental practices, mostly those that are easy to apply, demand low economic costs, and allow for improvements in the productivity and quality of the products. This study also offers a series of implications to contribute to existing knowledge about success factors for environmental strategies, especially in the wine industry.

Keywords: ecological strategies; ecology; good practice; environmental practices; global competition; competitive economies; profits; competitors; environmental variables; business strategies; competitive advantage; strategic behaviour; cooperative groups; managerial commitment; low costs; economic costs; productivity improvements; product quality; success factors; environmental strategies; San Antonio Cooperative Society; La Manchuela; regions; Albacete; Spain; globalisation; wine industry; alcohol. (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.inderscience.com/link.php?id=43976 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbglo:v:8:y:2012:i:1:p:131-152

Access Statistics for this article

More articles in International Journal of Business and Globalisation from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().