 Product performance evaluation: a super-efficiency modelMatthias Staat and Maik Hammerschmidt () International Journal of Business Performance Management, 2005, vol. 7, issue 3, 304-319 Abstract: This study introduces the concept of product performance from the perspective of customers. Product performance is measured as a ratio of outputs that customers obtain from a product relative to inputs that customers have to spend for purchasing and using the product. The output side is modelled by a set of customer-relevant parameters such as technical performance attributes but also non-functional benefits and brand strength; the input side reflects user costs. More than 60% of the cars in this study are rated as efficient and obtain the maximum efficiency value of unity. They form the efficient frontier of the compact car market representing a reference function for performance evaluation. Using a super-efficiency model, it is possible to differentiate the efficient products that are left with a score of 100% by standard efficiency models. Our approach is relevant for companies because implications for product design and market segmentation can be derived. Keywords: customer value; product marketing; data envelopment analysis; DEA; super-efficiency model; market segmentation; marketing productivity; product performance; performance evaluation; product design; automobile industry; marketing performance; car sales. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbpma:v:7:y:2005:i:3:p:304-319 Access Statistics for this article More articles in International Journal of Business Performance Management from Inderscience Enterprises Ltd |
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