We do get terribly enthusiastic about everything! Performing emotion rules through parody

Eeva Aromaa, Päivi Eriksson and Albert J. Mills

International Journal of Human Resources Development and Management, 2019, vol. 19, issue 1, 75-91

Abstract: This paper adopts a performational approach to critical sensemaking to explore how organisational members enact innovation-related emotion rules through the performance of parody. The approach was motivated more by induction than deduction. During an action-research study in a small service company, humour, teasing, and laughter occurred in a workshop organised for the company. On close examination of the videotaped workshop data, it was noticed that parodic performances were used to make critical sense of the innovation-related emotion rules and power relationships within the company. Analysis of this study shows in detail how, through parodic and imitative performances, the leader and employees constructed three emotion rules - show your emotions, show your enthusiasm, and show your criticism in a nice way - that are set by the leader to promote innovation practice within the company.

Keywords: emotion rules; critical sensemaking; CSM; performativity; parody; humour; Goffman; innovation practice; power. (search for similar items in EconPapers)
Date: 2019
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