Ethics, entrepreneurship and the adoption of e-book devices

Vanessa Ratten

International Journal of Innovation and Learning, 2011, vol. 10, issue 3, 310-325

Abstract: Electronic books (e-books) are rapidly gaining popularity as a technological innovation that will change the way people read books. A social cognitive perspective to understand how a person adopts an e-book device is utilised in this paper to empirically test the results of a survey. A portion of the conceptual model is supported by the results of the survey that demonstrates the importance of an individual's ethics and entrepreneurial orientation to the adoption behaviour they have about e-book devices. This paper highlights for practitioners the importance of focusing on marketing the ethical and innovativeness of e-book devices.

Keywords: e-book devices; electronic books; e-books; technological innovations; publishing industry; social cognitive theory; entrepreneurship; reading; technological change; social change; technology adoption; conceptual models; individual ethics; entrepreneurial orientation; adoption behaviour; ethical issues; innovativeness; marketing; Amazon Kindle; e-book readers; iPad; Apple; tablet computers; wireless technology; digital books; publishers; Sony Reader; Barnes & Noble Nook; booksellers; youth; young people; Brisbane; Australia; learning orientation. (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (1)

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