Maternal instinct semantic factors model innovation: alcohol drinking behaviour modification learning in health volunteer housewives

Thunyaporn Jaimung, Pitipong Yodmongkol, Nopasit Chakpitak and Pradorn Sureephong

International Journal of Innovation and Learning, 2015, vol. 17, issue 3, 387-407

Abstract: The purpose is to identify the semantic factors with attention to arouse the maternal instinct of housewives being as health volunteers. The samples of this research are 18 housewives being village health volunteers with high maternal instinct and alcohol drinking behaviour learning in the rural communities, Thailand. By using adaptive control of thought rational (ACT-R) process, based on maternal instinct implemented from the semantic model, maternal instinct semantic factors model innovation is found. It engages with six cognitions; finance, health, family, children, society's recognition and environment. Importantly, this model illustrates the 13 significant methods of activity designing.

Keywords: alcohol; drinking behaviour; housewives; Thailand; learning; maternal instinct; attention; village health volunteers; semantic factor innovation; alcohol modification learning; health volunteer learning; behaviour modification; rural communities; internal drivers; adaptive control of thought-rational; ACT-R; finance; health; family; children; society recognition; environment. (search for similar items in EconPapers)
Date: 2015
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