Determinants of purchasing decisions of innovative aesthetic medicine services in Poland

Magdalena Ankiel, Bogdan Sojkin and Anna Gogołek

International Journal of Innovation and Learning, 2021, vol. 29, issue 3, 373-386

Abstract: The market of innovative aesthetic medicine services has been in recent years, one of the broadest segments of the medical services. Therefore, we state that the identification of the choice determinants of aesthetic medicine services is a promising yet still under-researched area of study. In this article, we present the results of an empirical study on the determinants of the purchase of innovative aesthetic medicine services in major cities in Poland. Our respondents included patients of aesthetic medicine clinics, whose sample was selected in a purposive sampling (N = 745). To analyse data, the factor analysis was performed that helped to identify key determinants of the purchase of aesthetic medicine services by patients in Poland. The key determinants of the selection and purchase of aesthetic medicine services include, the reputation of the clinic, the competence and skills of a specialist, providing comprehensive care, and the infrastructure of the clinic.

Keywords: innovation; aesthetic medicine; purchase determinants; purchase decisions; innovative aesthetic medicine services; aesthetic medicine services in Poland; medical service; consumer behaviour; factor analysis; reputation; Poland. (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.inderscience.com/link.php?id=114523 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijilea:v:29:y:2021:i:3:p:373-386

Access Statistics for this article

More articles in International Journal of Innovation and Learning from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().