Brazilian female entrepreneurship in the food service segment: fear and entrepreneurial learning in the context of crisis

Mariane Lemos Lourenço, Mara Rosalia Ribeiro Silva, Lady Day Pereira de Souza and Michele Estarnecks Peixoto

International Journal of Innovation and Learning, 2024, vol. 36, issue 1, 1-20

Abstract: The aim of this paper is to analyse fear in learning among women entrepreneurs during the COVID-19 pandemic in Brazil. Basic qualitative research was conducted through online interviews with women entrepreneurs in Brazil who are micro enterprise owners pertaining to the food service segment. Learning experiences of the women entrepreneurs were identified, taking into account their experiences and fears: learning how to use new technologies as a means of communication with the client; and, learning to organise the business in terms of care, facing the context of crisis. This paper contributes by adding fear as an intrinsic emotion of the exploitation and exploration processes, so that the transformation between entrepreneurial experiences into entrepreneurial knowledge is experienced with the different fears that permeate entrepreneurial practice.

Keywords: entrepreneurial learning; female entrepreneurs; micro entrepreneurs; fear. (search for similar items in EconPapers)
Date: 2024
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