Product innovation as micro-strategy

Seppo Hanninen and Ilkka Kauranen

International Journal of Innovation and Learning, 2007, vol. 4, issue 4, 425-443

Abstract: Diversification strategy discussions had relatively little focus on the unintentional diversification caused by a product innovation that does not match the existing business strategy of a company. The objective of the study is to deepen the understanding of product innovation-based diversification as a corporate micro-strategy. The new theory development is illustrated by a case study. A finding is that the micro-view offers a way to better understand the innovation-based diversification, which is an unavoidable consequence of any product innovation in a company. Another finding is that the diversification indicators operate beyond the limits of the coherent product innovation concept.

Keywords: innovation; micro-strategy; product innovation; knowledge levels; knowledge bases; knowledge-based view; learning; diversification; new product development; NPD. (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijilea:v:4:y:2007:i:4:p:425-443

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