The innovation and success of consumer electronics using new product development process

Cheng-Wen Lee

International Journal of Innovation and Learning, 2007, vol. 4, issue 6, 587-611

Abstract: This research attempts to establish a model of a new product development process suitable for a consumer electronics company to help the firm become a strategic organisation and realise its creation/innovation. I built a conceptual framework and proposed three hypotheses. Data to test this research using a benchmarking questionnaire were gathered from 38 consumer electronics firms. The results indicated that, in a comparison between new-to-the-world products and product modifications, the former was generally more important than the latter in most stages. Furthermore, during the planning phase, the focus was on how to formulate technology into a product, and these products derived from technologically and commercially discontinuous innovation significantly emphasised this phase considerably more so than those products created from commercially discontinuous innovation or continuous innovation.

Keywords: new product development; NPD; product innovation; consumer electronics; product modifications; Taiwan; technological innovation. (search for similar items in EconPapers)
Date: 2007
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=13450 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijilea:v:4:y:2007:i:6:p:587-611

Access Statistics for this article

More articles in International Journal of Innovation and Learning from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().