Developing the appropriate culture and communication strategy: a comparative study of healthcare and the corporate sector

Anissa Brittimes, Kathy Close, Camille Dixon, Kimberly N. Holland and Mahesh S. Raisinghani

International Journal of Innovation and Learning, 2009, vol. 6, issue 2, 234-245

Abstract: The culture and communication of an organisation is the cornerstone that directly reflects its value system. This study shows that regardless of industry effects (i.e., hospital or corporate organisation), effective multidirectional communication results in a clear vision. Moreover, communication asserts the direction that leadership expects to go in. The culture establishes the communication style of any organisation, however, it cannot be overemphasised that leadership facilitates the organisation's established and accepted culture. Knowing that top leadership drives culture, if success is desired, their unrelenting attention is mandatory. Additionally, the paper presents ideas for developing an appropriate culture and communication strategy and managing change in the corporate culture within the healthcare and corporate environments that will facilitate the management to achieve superior performance over the long run.

Keywords: communication strategy; organisational change; organisational culture; corporate culture; healthcare sector; innovation; organisational learning. (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=22815 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijilea:v:6:y:2009:i:2:p:234-245

Access Statistics for this article

More articles in International Journal of Innovation and Learning from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().