Exploring the pedagogical outcomes of service learning in international public relations education

Astrid Sheil and C.M. Bahk

International Journal of Innovation and Learning, 2010, vol. 7, issue 3, 274-289

Abstract: The present study examines an innovation in service learning that amplifies the pedagogical outcomes for international public relations students. Approximately 12 public relations and advertising majors (six seniors and six juniors) participated in the international service learning project involving the development of public relations strategies for the Patriotic Union of Kurdistan (PUK) in Washington, DC, USA. Student reflections were collected over a period of 18 months. The results parallel the findings of the longitudinal study conducted by the Higher Education Research Institute (HERI) on the impact of community-based service learning. The implications of introducing international service learning to public relations education are also discussed.

Keywords: public relations education; innovation; curriculum development; student reflections; international learning; pedagogical outcomes; pedagogy; Patriotic Union of Kurdistan; Higher Education Research Institute; HERI; universities; community-based service learning; USA; United States. (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=31947 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijilea:v:7:y:2010:i:3:p:274-289

Access Statistics for this article

More articles in International Journal of Innovation and Learning from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().