The role of social networks for decision-making about tourism destinations

Bruno Miguel Vieira, Ana Pinto Borges and Elvira Pacheco Vieira

International Journal of Internet Marketing and Advertising, 2023, vol. 18, issue 1, 1-27

Abstract: The influence of social networks (SN) on destination selection was studied as part of tourism management/marketing strategy. It also presented the new extension of technology acceptance model (TAM), considering the constructs of perceived usefulness (PU), perceived ease of use (PEOU) attitude towards the use (ATU), perceived enjoyment (PE), e-word-of-mouth (eWOM) and previous influence factors (PIF) to assess tourists' behavioural intention (BI) towards the use of SN for choosing the tourism destination. For such, we performed confirmatory factor analysis (CFA) and the hypotheses were tested by structural equation modelling (SEM). Logistic regression was conducted to explain the influence of SN on choosing and finding destination information. Of all the respondents, 66.5% had used SN to get information or decide on their tourist destination. Facebook and Instagram exhibited greater impact on tourist destination selection than LinkedIn. The results provided insights for marketers, governments and tourism related organisations.

Keywords: social networks; tourism destination; influence; tourist behaviour; analysed theories; constructs; technology acceptance model; TAM; perceived ease of use; PEOU; attitude towards the use; ATU; previous influence factors; PIF. (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=128148 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijimad:v:18:y:2023:i:1:p:1-27

Access Statistics for this article

More articles in International Journal of Internet Marketing and Advertising from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().