International Journal of Internet Marketing and Advertising

2017 - 2026

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Volume 25, issue 2, 2026

The emotional connection between customer happiness and brand love on customer loyalty pp. 123-148

Gina María Pipoli de Azambuja, Gustavo Adolfo Rodríguez Peña and Enver Gerarld Tarazona Vargas

Enhancing social marketing through happiness management: the power of intrapreneurship, digital innovation, and creativity pp. 149-182

Mario Alberto Salazar-Altamirano, Esthela Galván-Vela and Rafael Ravina-Ripoll

The role of information attainment on front-of-package labels and individual empowerment impacting boycott behaviour pp. 183-210

Frederic Bally, Caroline Gauthier and Patricia Baudier

Signals speak louder than words: navigating information asymmetry through information quality and social media use pp. 211-236

Priyadarshi Ranjan, Susmita Ekka, G.V.R.K. Acharyulu and Mohan Venkatesh Palani

Perceived credibility of social media influencers and adoption intention towards green apparel pp. 237-257

Sofi Dinesh, Ogunmokun Oluwatobi, Raja Sreedharan and Anant Kumar Verma

Volume 25, issue 1, 2026

Metaverse! Intersection with artificial intelligence: a qualitative study focusing on building great customer experience pp. 1-25

Vijay Kumar Jain, Pooja Gupta, Shrish Singh, Vijay Prakash Anand and Shubhendra Singh Parihar

Instagram as a social media sales channel: acceptance and perception of social commerce functions on Instagram pp. 26-51

Oliver Roll and Vanessa Wellpott

Does better community experience lead to higher brand love and community engagement? Examining their roles on brand equity pp. 52-67

Amanish Lohan

The path toward users' active participation in social media: a moderation study pp. 68-86

Narges Hazari, Mohsen Akbari and Milad Hooshmand Chaijani

A scientometric assessment of blockchain in marketing pp. 87-121

Nii Nookwei Tackie, Thomas Anning-Dorson and Bright Senanu

Volume 24, issue 4, 2026

Exploring Generation Z's use of the reputation heuristic when processing memetic advertisements pp. 373-394

Christopher Vardeman

Antecedents and consequences of brand hope in online shopping pp. 395-415

Mina Omrani, Reza Salehzadeh and Hassan Esmailian

Demystifying neuromarketing: a bibliometric review and future research agenda pp. 416-450

Arabinda Bhandari

Fostering word-of-mouth through consumer app engagement in the banking industry pp. 451-476

Claudia Leticia Preciado Ortiz, Ainhize Gilsanz and Julen Castillo-Apraiz

What enhances e-loyalty of bank customers? Comprehend the moderating role of customers demographics pp. 477-496

Priya Mandowra, Pritpal Singh Bhullar and Robin Kaushal

Volume 24, issue 3, 2026

Effects of website service quality on booking intentions in the hotel industry: the mediating role of e-customer satisfaction and e-customer trust pp. 247-272

Mushref Mohammed and Shenbei Zhou

The impact of electronic word of mouth on online purchase intention of generation Z in Vietnam pp. 273-295

Vien Bui, Le Nguyen Duy Hung, Le Van Dung, Vu Huynh Mai Vi and Ha Anh Phuong

Influence of motivation and vlogger characteristics on information adoption: the mediating role of flow experience pp. 296-317

Neha Zaidi, Ajay Kumar, Pallavi Tyagi and Vandana Ahuja

The impact of conspicuous consumption posts on social media users' attitudes towards luxury brands pp. 318-340

Xiaofeng Jia and Soyeon Ahn

Generation Z charitable contributions: investigating the impacts of guilt, egoistic and statistical evidence ad appeals on trust and donation intentions pp. 341-371

Adel A. Al-Wugayan

Volume 24, issue 2, 2026

Social media engagement and fear of travel: a premium hotel case study pp. 119-139

Mónica Gómez-Suárez, Mónica Veloso and Myriam Quinones

The effect of social media types on the relations between information and purchase intention of Indonesian clothing SMEs using information acceptance model pp. 140-161

Rizqa Amelia Zunaidi, Benazir Imam Arif Muttaqin and Titah Yudhistira

The influence of social media advertising on consumers' brand behaviour: a case of Malaysian Gen Y and Gen Z pp. 162-199

Brian Kee Mun Wong and Jia Yi Chua

Influence of advertisement on buying behaviour and brand loyalty through brand awareness of consumers in rural areas with moderating effect of perceived quality pp. 200-224

A. Sathiya Prabhu and R. Ganapathi

Consumer choices in the food market: healthy and sustainable consumption pp. 225-245

Kristína Predanócyová, Peter Šedík and Elena Horská

Volume 24, issue 1, 2026

A bibliometric analysis of historical background and future avenues for the spillover effect of electronic word of mouth on purchase intention pp. 1-27

Kavita Verma and Kapil Malhotra

Influencer marketing and health repercussions: a literature review on the impact of influencers on eating behaviour and body self-perception pp. 28-45

Belén Cambronero Saiz, Ana Mayagoitia-Soria and Beatriz Feijoó-Fernández

Influence of perceived quality and value and brand image on buying behaviour of consumers in rural areas with moderating effect of perceived risk pp. 46-64

A. Sathiya Prabhu and R. Ganapathi

The mediating role of online repurchase intention in stimulating the relationship between e-satisfaction, e-WOM, e-trust and e-loyalty pp. 65-82

Kohail Younes

Evaluating the varied aspects of mobile advertising and its implications in the contemporary market - a systematic literature review pp. 83-117

Mudit Gera, Dharminder Kumar Batra and Deepak Tandon

Volume 23, issue 4, 2025

Misinformation effects and rational advertising: consumer responses to advertising claims verifiable by blockchain-supported QR codes pp. 361-387

Ian Brennan and Juyun Cho

The moderating effect of adaptive selling behaviour on the benefits of social media usage in sales during the COVID-19 pandemic pp. 388-406

Arti Pandey and Peerayuth Charoensukmongkol

Factors influencing online repurchase behaviour of Indian students pp. 407-446

Bindiya Tater and Kishor John

The mobile phone industry in the Kurdistan region of Iraq: from quality to loyalty pp. 447-474

Ahmet Demir and Najih Samin Ahmed

Mastering online customers' repurchase intentions: COVID-19 blessing in disguise pp. 475-502

Ayman Mahmoud Bazzi

Volume 23, issue 3, 2025

Can virtual, CGI-generated, influencers help sell products on Instagram? Effects of perceived realism and disclosure on brand-related attitudes and behavioural intentions pp. 233-254

Joe Phua, Nathaniel J. Evans, Youngjee Ko and Jeonghyun Lee

Unveiling the path forward: exploring the theoretical evolution and future research directions of over-the-top customer experience pp. 255-287

Neha Kalra, Pankaj Deshwal, Shiksha Kushwah and Samir Gokarn

Analysis of key factors of consumers' purchase influenced by internet celebrities: food, cosmetics maintenance, and 3C game products as examples pp. 288-316

Tzong-Ru Lee, Wei-Chen Chen, Ville Isoherranen and Ummul Wara Adrita

The influence of the use of luxury brands and social media on self-expansion in the clothing industry: evidence from Tehran pp. 317-339

Alireza Rokhsari, Saba Ali and Hassan Tanha

Technological emergence in the area of personalised advertisement using emergence scoring and topic modelling based on patent data pp. 340-360

Nishad Deshpande, Shabib A. Shaikh and Alok Khode

Volume 23, issue 1/2, 2025

Antecedents and consequences of prosumption in GenZ: Vietnam case pp. 4-30

Phuong Nhi-Pham Nguyen and Minh T.H. Le

Impacts of electronic word-of-mouth from social networks sites on the intention to purchase tourism accommodation of Gen Z in Vietnam pp. 31-55

Long Nguyễn, Dung Hoàng and Thong Huy Vu

Online shopping and fashion apparel brands: factors influencing Gen Z behaviour pp. 56-79

Jahanvi Jahanvi and Meenakshi Sharma

Evaluating the relative effect of Instagram and celebrity influencers on brand attitude and purchase intention among Generation-Z: a fashion industry perspective pp. 80-97

Himanshi Sharma, M.A. Sanjeev, Thangaraja Arumugam and Abhishek Ray

The impact of perceived need, curated offering, influencer endorsement and online customer review on online repeat purchase intention pp. 98-117

Priyanka Aggarwal and Kavita Chauhan

Digital marketing strategy adoption for online brand presence: real estate agents' perspectives in Cape Town pp. 118-133

Kuhle M. Zwakala and Llewellyn Church

Gimmick estimation in video advertisements by scene analysis with interpersonal theory pp. 134-158

Daiki Uehara, Fumiko Harada and Hiromitsu Shimakawa

Exploring the evolution of mobile tourism applications in business and social sciences: a bibliometric review spanning 2013-2022 pp. 159-189

Priyanka Chadha, Sanath Krishnan Menon, Rajat Gera and Sanjeev Bansal

A study of vital aspects of advertisements in the information swamp world for creating an appealing advertisement pp. 190-207

Ankit Garg, Gautam Jaiswal and Ritesh Kumar Singhal

Examining purchase behaviour through brand advertising strategy in social media fan pages: the mediating effects of consumer engagement behaviours pp. 208-231

Qazi Mohammed Ahmed, Anees Wajid and Muhammad Arsalan Nazir