International Journal of Internet Marketing and Advertising

2017 - 2025

From Inderscience Enterprises Ltd
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Volume 17, issue 3/4, 2022

Influence of post types on Facebook engagement: the moderating roles of brand category and brand internationalisation pp. 231-270

Mathupayas Thongmak

Antecedents of trust and purchase intention in social commerce in Brazil pp. 271-298

Natália Munari Pagan, Karina Munari Pagan, Janaina de Moura Engracia Giraldi and Edgard Monforte Merlo

Privacy may be more important in Beijing than in Hong Kong in location-based services pp. 299-324

Ranjan B. Kini and Qianyu Zhao-Serrano

Consumers' information control and privacy concerns in personalised social media advertising pp. 325-352

Mariko Morimoto

Measuring the impact of creative viral advertising content on hierarchy-of-effects: an application of structural equation modelling pp. 353-369

Balpreet Kaur and Rishi Raj Sharma

Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibility pp. 370-393

Zanete Garanti, Nicholas Igbudu, Temitope Popoola, Demetris Vrontis and Yioula Melanthiou

Technology disruption in healthcare: artificial intelligence application, challenges, and policy recommendations in India pp. 394-414

Sheshadri Chatterjee, Ranjan Chaudhuri, Alkis Thrassou and Demetris Vrontis

Service experience gamified: a study on convergence of gamification and contemporary service experience pp. 415-436

Tapish Panwar and Kalim Khan

Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia pp. 437-458

Yoong Ruey Yap and Nurlida Ismail

Volume 17, issue 1/2, 2022

Cultivating consumer-brand relationship in social media: the role of consumer willingness to engage pp. 1-19

Terri H. Chan

Investigation of generational differences in advertising behaviour and fake news perception among Facebook users pp. 20-47

Sunil Hazari

A moderated mediation model of the effect of social media advertising on consumer buying behaviour: evidence from India pp. 48-76

Krishna Kumar Rajarathinam, Logu Rathinam and Satyanarayana Parayitam

Brand celebrities: analysis of celebrity sponsorship posts on Facebook pp. 77-110

Goetz Greve, Andrea Schlüschen and Claudia Fantapié Altobelli

Return on investment and return on ad spend at the action level of AIDA using last touch attribution method on digital advertising platforms pp. 111-132

K.V. Sriram, Anup Ananda Poojary, Vineet Jawa and Giridhar B. Kamath

Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand: the role of source credibility and congruency pp. 133-161

Shiyun Tian and Jo-Yun Li

Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising: the mediating role of Facebook advertising value pp. 162-199

Taanika Arora

Role of brand experience, brand trust and brand love in assessing brand loyalty: a study of fashion jewellery brands among women pp. 200-216

Dheeraj Nim, Shamily Jaggi and Gursimranjit Singh

Impact of online ratings on the box office collection of Bollywood movies pp. 217-230

Girish Taneja and Anu Bala

Volume 16, issue 4, 2022

Consumer acceptance of online display advertising - the effects of ad characteristics and attitude toward online advertising pp. 317-343

Priscilla Teika Odoom, Bedman Narteh and Raphael Odoom

Why shop on social media? A systematic review pp. 344-368

Carlos Oliveira, Ana Cristina Bicharra Garcia and Bruna Diirr

Examining customer's intention to rely on online reviews pp. 369-393

P. Sridevi, N. Manoraj and Lakshmi Narasimhan Vedanthachari

Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation pp. 394-421

Meriem Agrebi, Jean Louis Chandon and Judith Lynne Zaichkowsky

Motivations underlying Vietnamese consumers' post-adoption behaviours of mobile contextual advertising: focusing on advertising value and security risk pp. 422-441

Xuan Cu Le

Volume 16, issue 3, 2022

Exploring brand humanisation on SNSs: brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement pp. 203-229

Eun Sook Kwon and Jooyoung Kim

Factors affecting the impact of text message advertising pp. 230-256

Christos Livas and Apostolos Skotis

Advertising in app: a neuroscientific approach pp. 257-270

Federico Cassioli and Michela Balconi

The impact of social media marketing activities on student desires: analysing the mediating role of brand identity, perceived value, and satisfaction pp. 271-296

Mohammad Zia Mohseni and Saeed Jafari Titkanloo

Worried about digital footprint? Attitudes toward online behavioural advertising with the AdChoices icon pp. 297-316

Soontae An and Hannah Kang

Volume 16, issue 1/2, 2022

A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising pp. 1-18

Wilson Ndasi, Elvira Bolat and Gelareh Roushan

Attribution modelling in digital advertising for e-commerce pp. 19-37

Sergey Alexandrovskiy and Olga Trundova

Why are communal advertisements more effective than agentic ones? The role of the self-congruity effect pp. 38-61

Konrad Hryniewicz

Adoption of VoD services: an investigation of extended technology acceptance model pp. 62-80

Rahul Sharma and Amit Kakkar

Customers' perspectives on marketing mix elements in social media-based purchases pp. 81-97

Bình Nghiêm-Phú

Influence of social media and online reviews on university students' purchasing decisions pp. 98-119

Mostafa Torabi and Charles H. Bélanger

Is WhatsApp a 'new age advertising tool'? pp. 120-141

Mallika Srivastava and Semila Fernandes

How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers? pp. 142-164

Suhail M. Ghouse, Rodney Graeme Duffett and Monica Chaudhary

The role of online source credibility and influencer identification on consumers' purchase decisions pp. 165-185

Tuğba Özbölük and Kutay Akdoğan

Innovation from virtual brand community members may only be virtually effective pp. 186-202

Paul G. Barretta and A. Fuat Fırat

Volume 15, issue 5/6, 2021

Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials pp. 453-476

Helen Inseng Duh

Attributes of Instagram influencers impacting consumer brand engagement pp. 477-497

Helen Inseng Duh and Thabile Thabethe

The impact of social media advertising on purchase intention: the mediation role of consumer brand engagement pp. 498-526

Weeraporn Supotthamjaree and Preeda Srinaruewan

Instagram marketing: understanding the adoption factors for small and medium enterprises pp. 527-549

Zuraini Harun and Farzana Parveen Tajudeen

How do people adopt information on social media? The role of e-WOM in revealing travel itineraries pp. 550-569

Nilsah Cavdar Aksoy, Alev Kocak Alan, Ebru Tumer Kabadayi and Hayri Sinan Dagistanli

A brand-centric framework for ephemeral media: conceptual approach to Instagram stories pp. 570-592

Fatih Pınarbaşı

The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand: the mediating role of brand awareness pp. 593-614

Rajat Subhra Chatterjee, Linda Seduram, Tan Sin Kwang, Chay Yau Choon and Abdullah Al Mamun

Volume 15, issue 4, 2021

Engagement and reactions of brand posts on brand fan pages in Facebook: an investigation of brand posts' characteristics pp. 352-367

Ioannis Antoniadis, Costas Assimakopoulos and Symeon Paltsoglou

Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals pp. 368-393

Maria C. Voutsa, Eirini Tsichla, Leonidas Hatzithomas and Kostoula Margariti

Optimal Instagram advertising design features. A study on brand image and millennials' purchase intention pp. 394-411

Ioannis Rizomyliotis, Dimitrios Zafeiriadis, Kleopatra Konstantoulaki and Apostolos Giovanis

The effects of cultural differences on social media behaviour pp. 412-428

Myron Guftométros and João Guerreiro

The effectiveness of e-word-of-mouth communication about smartphones purchase intention: digital influencer pp. 429-449

João Ferreira Do Rosário and Sandra Maria Correia Loureiro

Volume 15, issue 3, 2021

Political party's fan page posts and online engagement on Facebook pp. 243-259

Manpreet Kaur and Rajesh Verma

Is this the beginning of the end for retail websites? A professional perspective pp. 260-280

Ricardo F. Ramos, Paulo Rita and Sérgio Moro

Why follow beauty bloggers? An investigation with Brazilian consumers pp. 281-301

Ana Maria Boa Morte Costa, Irene Raguenet Troccoli and Márcio Moutinho Abdalla

Customer orientation and e-WOM in the hotel sector pp. 302-326

José L. González-Porras, José L. Ruiz-Alba and Javier Morales-Mediano

Determinants of customer satisfaction and loyalty in e-commerce settings: an emerging economy perspective pp. 327-348

Doddahulugappa Goutam, B.V. Gopalakrishna and Shirshendu Ganguli

Volume 15, issue 2, 2021

Credibility of digital influencers on YouTube and Instagram pp. 131-148

Elmira Djafarova and Natasha Matson

Online influencers: healthy food or fake news pp. 149-175

Catarina Vasconcelos, Renato Lopes Da Costa, Álvaro Lopes Dias, Leandro Pereira and José Pedro Santos

'Fame and Envy 2.0' in luxury fashion influencer marketing on Instagram: comparison between mega-celebrities and micro-celebrities pp. 176-200

S. Venus Jin and Aziz Muqaddam

The influence of 'influencer marketing' on YouTube influencers pp. 201-219

Fulya Acikgoz and Sebnem Burnaz

Impact of social media influencers on customer engagement and brand perception pp. 220-242

Rahul Chander Jaitly and Omvir Gautam

Volume 15, issue 1, 2021

Exploring cultural influences on mobile marketing acceptance pp. 1-28

Meghan Pierce and Pingjun Jiang

Social media advertising and consumer decision-making: the mediating role of consumer engagement pp. 29-53

Dan Duku Dankwa

The congruent and comparative impacts of weather on consumer reviews: evidence from an online forum and experiment pp. 54-83

Judy Ma, Dongling Huang and Yu Wang

The acceptance of mobile advertising: a social or personal matter? pp. 84-103

Reza Ashari Nasution, Devi Arnita and Aghniadi

Viewer responses to product messages using one-person media influencers pp. 104-122

Kyoo-Hoon Han and Eunmi Lee