International Journal of Internet Marketing and Advertising
2017 - 2025
From Inderscience Enterprises Ltd Bibliographic data for series maintained by Sarah Parker (). Access Statistics for this journal.
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Volume 16, issue 4, 2022
- Consumer acceptance of online display advertising - the effects of ad characteristics and attitude toward online advertising pp. 317-343

- Priscilla Teika Odoom, Bedman Narteh and Raphael Odoom
- Why shop on social media? A systematic review pp. 344-368

- Carlos Oliveira, Ana Cristina Bicharra Garcia and Bruna Diirr
- Examining customer's intention to rely on online reviews pp. 369-393

- P. Sridevi, N. Manoraj and Lakshmi Narasimhan Vedanthachari
- Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation pp. 394-421

- Meriem Agrebi, Jean Louis Chandon and Judith Lynne Zaichkowsky
- Motivations underlying Vietnamese consumers' post-adoption behaviours of mobile contextual advertising: focusing on advertising value and security risk pp. 422-441

- Xuan Cu Le
Volume 16, issue 3, 2022
- Exploring brand humanisation on SNSs: brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement pp. 203-229

- Eun Sook Kwon and Jooyoung Kim
- Factors affecting the impact of text message advertising pp. 230-256

- Christos Livas and Apostolos Skotis
- Advertising in app: a neuroscientific approach pp. 257-270

- Federico Cassioli and Michela Balconi
- The impact of social media marketing activities on student desires: analysing the mediating role of brand identity, perceived value, and satisfaction pp. 271-296

- Mohammad Zia Mohseni and Saeed Jafari Titkanloo
- Worried about digital footprint? Attitudes toward online behavioural advertising with the AdChoices icon pp. 297-316

- Soontae An and Hannah Kang
Volume 16, issue 1/2, 2022
- A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising pp. 1-18

- Wilson Ndasi, Elvira Bolat and Gelareh Roushan
- Attribution modelling in digital advertising for e-commerce pp. 19-37

- Sergey Alexandrovskiy and Olga Trundova
- Why are communal advertisements more effective than agentic ones? The role of the self-congruity effect pp. 38-61

- Konrad Hryniewicz
- Adoption of VoD services: an investigation of extended technology acceptance model pp. 62-80

- Rahul Sharma and Amit Kakkar
- Customers' perspectives on marketing mix elements in social media-based purchases pp. 81-97

- Bình Nghiêm-Phú
- Influence of social media and online reviews on university students' purchasing decisions pp. 98-119

- Mostafa Torabi and Charles H. Bélanger
- Is WhatsApp a 'new age advertising tool'? pp. 120-141

- Mallika Srivastava and Semila Fernandes
- How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers? pp. 142-164

- Suhail M. Ghouse, Rodney Graeme Duffett and Monica Chaudhary
- The role of online source credibility and influencer identification on consumers' purchase decisions pp. 165-185

- Tuğba Özbölük and Kutay Akdoğan
- Innovation from virtual brand community members may only be virtually effective pp. 186-202

- Paul G. Barretta and A. Fuat Fırat
Volume 15, issue 5/6, 2021
- Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials pp. 453-476

- Helen Inseng Duh
- Attributes of Instagram influencers impacting consumer brand engagement pp. 477-497

- Helen Inseng Duh and Thabile Thabethe
- The impact of social media advertising on purchase intention: the mediation role of consumer brand engagement pp. 498-526

- Weeraporn Supotthamjaree and Preeda Srinaruewan
- Instagram marketing: understanding the adoption factors for small and medium enterprises pp. 527-549

- Zuraini Harun and Farzana Parveen Tajudeen
- How do people adopt information on social media? The role of e-WOM in revealing travel itineraries pp. 550-569

- Nilsah Cavdar Aksoy, Alev Kocak Alan, Ebru Tumer Kabadayi and Hayri Sinan Dagistanli
- A brand-centric framework for ephemeral media: conceptual approach to Instagram stories pp. 570-592

- Fatih Pınarbaşı
- The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand: the mediating role of brand awareness pp. 593-614

- Rajat Subhra Chatterjee, Linda Seduram, Tan Sin Kwang, Chay Yau Choon and Abdullah Al Mamun
Volume 15, issue 4, 2021
- Engagement and reactions of brand posts on brand fan pages in Facebook: an investigation of brand posts' characteristics pp. 352-367

- Ioannis Antoniadis, Costas Assimakopoulos and Symeon Paltsoglou
- Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals pp. 368-393

- Maria C. Voutsa, Eirini Tsichla, Leonidas Hatzithomas and Kostoula Margariti
- Optimal Instagram advertising design features. A study on brand image and millennials' purchase intention pp. 394-411

- Ioannis Rizomyliotis, Dimitrios Zafeiriadis, Kleopatra Konstantoulaki and Apostolos Giovanis
- The effects of cultural differences on social media behaviour pp. 412-428

- Myron Guftométros and João Guerreiro
- The effectiveness of e-word-of-mouth communication about smartphones purchase intention: digital influencer pp. 429-449

- João Ferreira Do Rosário and Sandra Maria Correia Loureiro
Volume 15, issue 3, 2021
- Political party's fan page posts and online engagement on Facebook pp. 243-259

- Manpreet Kaur and Rajesh Verma
- Is this the beginning of the end for retail websites? A professional perspective pp. 260-280

- Ricardo F. Ramos, Paulo Rita and Sérgio Moro
- Why follow beauty bloggers? An investigation with Brazilian consumers pp. 281-301

- Ana Maria Boa Morte Costa, Irene Raguenet Troccoli and Márcio Moutinho Abdalla
- Customer orientation and e-WOM in the hotel sector pp. 302-326

- José L. González-Porras, José L. Ruiz-Alba and Javier Morales-Mediano
- Determinants of customer satisfaction and loyalty in e-commerce settings: an emerging economy perspective pp. 327-348

- Doddahulugappa Goutam, B.V. Gopalakrishna and Shirshendu Ganguli
Volume 15, issue 2, 2021
- Credibility of digital influencers on YouTube and Instagram pp. 131-148

- Elmira Djafarova and Natasha Matson
- Online influencers: healthy food or fake news pp. 149-175

- Catarina Vasconcelos, Renato Lopes Da Costa, Álvaro Lopes Dias, Leandro Pereira and José Pedro Santos
- 'Fame and Envy 2.0' in luxury fashion influencer marketing on Instagram: comparison between mega-celebrities and micro-celebrities pp. 176-200

- S. Venus Jin and Aziz Muqaddam
- The influence of 'influencer marketing' on YouTube influencers pp. 201-219

- Fulya Acikgoz and Sebnem Burnaz
- Impact of social media influencers on customer engagement and brand perception pp. 220-242

- Rahul Chander Jaitly and Omvir Gautam
Volume 15, issue 1, 2021
- Exploring cultural influences on mobile marketing acceptance pp. 1-28

- Meghan Pierce and Pingjun Jiang
- Social media advertising and consumer decision-making: the mediating role of consumer engagement pp. 29-53

- Dan Duku Dankwa
- The congruent and comparative impacts of weather on consumer reviews: evidence from an online forum and experiment pp. 54-83

- Judy Ma, Dongling Huang and Yu Wang
- The acceptance of mobile advertising: a social or personal matter? pp. 84-103

- Reza Ashari Nasution, Devi Arnita and Aghniadi
- Viewer responses to product messages using one-person media influencers pp. 104-122

- Kyoo-Hoon Han and Eunmi Lee
Volume 14, issue 4, 2020
- Analysing the interrelationship between online reviews and sales: the role of review length and sentiment index in electronic markets pp. 361-376

- Anu G. Aggarwal and Aakash
- Negative eWOM on social media: role of individual, contextual and social determinants pp. 377-398

- Isha Sharma and Kokil Jain
- Is it assortment or overall satisfaction which fires online repatronage intention in the silhouette of social norms? pp. 399-416

- Sanjeev Prashar and Pranay Verma
- The role of retargeted advertisements in dealing with deflecting customers and its impact on the online buying process pp. 417-432

- Geetha Mohan
- The impact of relationship quality and social support on social media users' selling intention pp. 433-453

- Ree C. Ho and Robin Cheng
- Searching for answers? An examination of search engine advertisement strategy, ranking and keywords to generate clicks pp. 454-471

- Michael North
Volume 14, issue 3, 2020
- The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context pp. 215-235

- Dung Phuong Hoang and Nam Hoai Nguyen
- Factors affecting the urge of impulsive buying on social commerce Instagram pp. 236-257

- Elvina Susanti Sihombing, Indra Budi and Qorib Munajat
- Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation pp. 258-274

- Fooziye Shaykhzade and Mohsen Alvandi
- Mobile customers' experience and loyalty: a study of tablet gender divergence in Finland pp. 275-298

- Sunday Adewale Olaleye, Ismaila Temitayo Sanusi and Jari Salo
- Social break up: why consumers hide and unlike brands on Facebook pp. 299-317

- Eun Sook Kwon, Eunice Kim and Yoo Jin Chung
- Organic and sponsored ads: study on online purchase intent and visual behaviour pp. 318-335

- Marina Teixeira De Souza, Jorge Henrique Caldeira De Oliveira and Janaina De Moura Engracia Giraldi
- From dancing on the street to dating online: evaluating guerrilla street marketing performance pp. 336-359

- Thérèse Roux and Marcel Saucet
Volume 14, issue 2, 2020
- Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames pp. 113-134

- Ayşegül Sağkaya Güngör
- Users' brand page participation: a new construct to measure participation on social networking sites pp. 135-151

- Daniela Langaro, Maria De Fátima Salgueiro and Paulo Rita
- Internet advertising of offensive products: the effects of cartoons on adult consumer attitudes pp. 152-167

- Pakakorn Rakrachakarn, George P. Moschis and Thittapong Daengrasmisopon
- Comparing blogs with print ads for corporate branding. The role of source credibility pp. 168-183

- Gema Vinuales and Daniel A. Sheinin
- A typology of customer experience with social media branded content: a netnographic study pp. 184-213

- Muhammad Waqas, Zalfa Laili Hamzah and Noor Akma Mohd Salleh
Volume 14, issue 1, 2020
- Modelling the impact of activity in brand communities on loyalty pp. 1-18

- Azarnoush Ansari and Arash Riasi
- eWOM via social networking site: source versus message credibility pp. 19-47

- Payal S. Kapoor, K.R. Jayasimha, Ashish Sadh and Srinivas Gunta
- A new framework of electronic word-of-mouth in social networking sites: the system-based approach pp. 48-70

- Mona Jami Pour and Zahra Lotfiyan
- Users awareness of native advertising from Instagram media publishers: the effects of Instagram's branded content tool on attitudes and behavioural intent pp. 71-90

- Serena Iacobucci and Roberta De Cicco
- User response to e-WOM in social networks: how to predict a content influence in Twitter pp. 91-111

- Zohreh Yousefi Dahka, Nastaran Hajiheydari and Saeed Rouhani
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