International Journal of Internet Marketing and Advertising

2017 - 2025

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Volume 15, issue 5/6, 2021

Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials pp. 453-476

Helen Inseng Duh

Attributes of Instagram influencers impacting consumer brand engagement pp. 477-497

Helen Inseng Duh and Thabile Thabethe

The impact of social media advertising on purchase intention: the mediation role of consumer brand engagement pp. 498-526

Weeraporn Supotthamjaree and Preeda Srinaruewan

Instagram marketing: understanding the adoption factors for small and medium enterprises pp. 527-549

Zuraini Harun and Farzana Parveen Tajudeen

How do people adopt information on social media? The role of e-WOM in revealing travel itineraries pp. 550-569

Nilsah Cavdar Aksoy, Alev Kocak Alan, Ebru Tumer Kabadayi and Hayri Sinan Dagistanli

A brand-centric framework for ephemeral media: conceptual approach to Instagram stories pp. 570-592

Fatih Pınarbaşı

The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand: the mediating role of brand awareness pp. 593-614

Rajat Subhra Chatterjee, Linda Seduram, Tan Sin Kwang, Chay Yau Choon and Abdullah Al Mamun

Volume 15, issue 4, 2021

Engagement and reactions of brand posts on brand fan pages in Facebook: an investigation of brand posts' characteristics pp. 352-367

Ioannis Antoniadis, Costas Assimakopoulos and Symeon Paltsoglou

Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals pp. 368-393

Maria C. Voutsa, Eirini Tsichla, Leonidas Hatzithomas and Kostoula Margariti

Optimal Instagram advertising design features. A study on brand image and millennials' purchase intention pp. 394-411

Ioannis Rizomyliotis, Dimitrios Zafeiriadis, Kleopatra Konstantoulaki and Apostolos Giovanis

The effects of cultural differences on social media behaviour pp. 412-428

Myron Guftométros and João Guerreiro

The effectiveness of e-word-of-mouth communication about smartphones purchase intention: digital influencer pp. 429-449

João Ferreira Do Rosário and Sandra Maria Correia Loureiro

Volume 15, issue 3, 2021

Political party's fan page posts and online engagement on Facebook pp. 243-259

Manpreet Kaur and Rajesh Verma

Is this the beginning of the end for retail websites? A professional perspective pp. 260-280

Ricardo F. Ramos, Paulo Rita and Sérgio Moro

Why follow beauty bloggers? An investigation with Brazilian consumers pp. 281-301

Ana Maria Boa Morte Costa, Irene Raguenet Troccoli and Márcio Moutinho Abdalla

Customer orientation and e-WOM in the hotel sector pp. 302-326

José L. González-Porras, José L. Ruiz-Alba and Javier Morales-Mediano

Determinants of customer satisfaction and loyalty in e-commerce settings: an emerging economy perspective pp. 327-348

Doddahulugappa Goutam, B.V. Gopalakrishna and Shirshendu Ganguli

Volume 15, issue 2, 2021

Credibility of digital influencers on YouTube and Instagram pp. 131-148

Elmira Djafarova and Natasha Matson

Online influencers: healthy food or fake news pp. 149-175

Catarina Vasconcelos, Renato Lopes Da Costa, Álvaro Lopes Dias, Leandro Pereira and José Pedro Santos

'Fame and Envy 2.0' in luxury fashion influencer marketing on Instagram: comparison between mega-celebrities and micro-celebrities pp. 176-200

S. Venus Jin and Aziz Muqaddam

The influence of 'influencer marketing' on YouTube influencers pp. 201-219

Fulya Acikgoz and Sebnem Burnaz

Impact of social media influencers on customer engagement and brand perception pp. 220-242

Rahul Chander Jaitly and Omvir Gautam

Volume 15, issue 1, 2021

Exploring cultural influences on mobile marketing acceptance pp. 1-28

Meghan Pierce and Pingjun Jiang

Social media advertising and consumer decision-making: the mediating role of consumer engagement pp. 29-53

Dan Duku Dankwa

The congruent and comparative impacts of weather on consumer reviews: evidence from an online forum and experiment pp. 54-83

Judy Ma, Dongling Huang and Yu Wang

The acceptance of mobile advertising: a social or personal matter? pp. 84-103

Reza Ashari Nasution, Devi Arnita and Aghniadi

Viewer responses to product messages using one-person media influencers pp. 104-122

Kyoo-Hoon Han and Eunmi Lee

Volume 14, issue 4, 2020

Analysing the interrelationship between online reviews and sales: the role of review length and sentiment index in electronic markets pp. 361-376

Anu G. Aggarwal and Aakash

Negative eWOM on social media: role of individual, contextual and social determinants pp. 377-398

Isha Sharma and Kokil Jain

Is it assortment or overall satisfaction which fires online repatronage intention in the silhouette of social norms? pp. 399-416

Sanjeev Prashar and Pranay Verma

The role of retargeted advertisements in dealing with deflecting customers and its impact on the online buying process pp. 417-432

Geetha Mohan

The impact of relationship quality and social support on social media users' selling intention pp. 433-453

Ree C. Ho and Robin Cheng

Searching for answers? An examination of search engine advertisement strategy, ranking and keywords to generate clicks pp. 454-471

Michael North

Volume 14, issue 3, 2020

The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context pp. 215-235

Dung Phuong Hoang and Nam Hoai Nguyen

Factors affecting the urge of impulsive buying on social commerce Instagram pp. 236-257

Elvina Susanti Sihombing, Indra Budi and Qorib Munajat

Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation pp. 258-274

Fooziye Shaykhzade and Mohsen Alvandi

Mobile customers' experience and loyalty: a study of tablet gender divergence in Finland pp. 275-298

Sunday Adewale Olaleye, Ismaila Temitayo Sanusi and Jari Salo

Social break up: why consumers hide and unlike brands on Facebook pp. 299-317

Eun Sook Kwon, Eunice Kim and Yoo Jin Chung

Organic and sponsored ads: study on online purchase intent and visual behaviour pp. 318-335

Marina Teixeira De Souza, Jorge Henrique Caldeira De Oliveira and Janaina De Moura Engracia Giraldi

From dancing on the street to dating online: evaluating guerrilla street marketing performance pp. 336-359

Thérèse Roux and Marcel Saucet

Volume 14, issue 2, 2020

Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames pp. 113-134

Ayşegül Sağkaya Güngör

Users' brand page participation: a new construct to measure participation on social networking sites pp. 135-151

Daniela Langaro, Maria De Fátima Salgueiro and Paulo Rita

Internet advertising of offensive products: the effects of cartoons on adult consumer attitudes pp. 152-167

Pakakorn Rakrachakarn, George P. Moschis and Thittapong Daengrasmisopon

Comparing blogs with print ads for corporate branding. The role of source credibility pp. 168-183

Gema Vinuales and Daniel A. Sheinin

A typology of customer experience with social media branded content: a netnographic study pp. 184-213

Muhammad Waqas, Zalfa Laili Hamzah and Noor Akma Mohd Salleh

Volume 14, issue 1, 2020

Modelling the impact of activity in brand communities on loyalty pp. 1-18

Azarnoush Ansari and Arash Riasi

eWOM via social networking site: source versus message credibility pp. 19-47

Payal S. Kapoor, K.R. Jayasimha, Ashish Sadh and Srinivas Gunta

A new framework of electronic word-of-mouth in social networking sites: the system-based approach pp. 48-70

Mona Jami Pour and Zahra Lotfiyan

Users awareness of native advertising from Instagram media publishers: the effects of Instagram's branded content tool on attitudes and behavioural intent pp. 71-90

Serena Iacobucci and Roberta De Cicco

User response to e-WOM in social networks: how to predict a content influence in Twitter pp. 91-111

Zohreh Yousefi Dahka, Nastaran Hajiheydari and Saeed Rouhani