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International Journal of Internet Marketing and Advertising

2017 - 2025

From Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().

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Volume 16, issue 4, 2022

Consumer acceptance of online display advertising - the effects of ad characteristics and attitude toward online advertising pp. 317-343 Downloads
Priscilla Teika Odoom, Bedman Narteh and Raphael Odoom
Why shop on social media? A systematic review pp. 344-368 Downloads
Carlos Oliveira, Ana Cristina Bicharra Garcia and Bruna Diirr
Examining customer's intention to rely on online reviews pp. 369-393 Downloads
P. Sridevi, N. Manoraj and Lakshmi Narasimhan Vedanthachari
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation pp. 394-421 Downloads
Meriem Agrebi, Jean Louis Chandon and Judith Lynne Zaichkowsky
Motivations underlying Vietnamese consumers' post-adoption behaviours of mobile contextual advertising: focusing on advertising value and security risk pp. 422-441 Downloads
Xuan Cu Le

Volume 16, issue 3, 2022

Exploring brand humanisation on SNSs: brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement pp. 203-229 Downloads
Eun Sook Kwon and Jooyoung Kim
Factors affecting the impact of text message advertising pp. 230-256 Downloads
Christos Livas and Apostolos Skotis
Advertising in app: a neuroscientific approach pp. 257-270 Downloads
Federico Cassioli and Michela Balconi
The impact of social media marketing activities on student desires: analysing the mediating role of brand identity, perceived value, and satisfaction pp. 271-296 Downloads
Mohammad Zia Mohseni and Saeed Jafari Titkanloo
Worried about digital footprint? Attitudes toward online behavioural advertising with the AdChoices icon pp. 297-316 Downloads
Soontae An and Hannah Kang

Volume 16, issue 1/2, 2022

A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising pp. 1-18 Downloads
Wilson Ndasi, Elvira Bolat and Gelareh Roushan
Attribution modelling in digital advertising for e-commerce pp. 19-37 Downloads
Sergey Alexandrovskiy and Olga Trundova
Why are communal advertisements more effective than agentic ones? The role of the self-congruity effect pp. 38-61 Downloads
Konrad Hryniewicz
Adoption of VoD services: an investigation of extended technology acceptance model pp. 62-80 Downloads
Rahul Sharma and Amit Kakkar
Customers' perspectives on marketing mix elements in social media-based purchases pp. 81-97 Downloads
Bình Nghiêm-Phú
Influence of social media and online reviews on university students' purchasing decisions pp. 98-119 Downloads
Mostafa Torabi and Charles H. Bélanger
Is WhatsApp a 'new age advertising tool'? pp. 120-141 Downloads
Mallika Srivastava and Semila Fernandes
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers? pp. 142-164 Downloads
Suhail M. Ghouse, Rodney Graeme Duffett and Monica Chaudhary
The role of online source credibility and influencer identification on consumers' purchase decisions pp. 165-185 Downloads
Tuğba Özbölük and Kutay Akdoğan
Innovation from virtual brand community members may only be virtually effective pp. 186-202 Downloads
Paul G. Barretta and A. Fuat Fırat

Volume 15, issue 5/6, 2021

Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials pp. 453-476 Downloads
Helen Inseng Duh
Attributes of Instagram influencers impacting consumer brand engagement pp. 477-497 Downloads
Helen Inseng Duh and Thabile Thabethe
The impact of social media advertising on purchase intention: the mediation role of consumer brand engagement pp. 498-526 Downloads
Weeraporn Supotthamjaree and Preeda Srinaruewan
Instagram marketing: understanding the adoption factors for small and medium enterprises pp. 527-549 Downloads
Zuraini Harun and Farzana Parveen Tajudeen
How do people adopt information on social media? The role of e-WOM in revealing travel itineraries pp. 550-569 Downloads
Nilsah Cavdar Aksoy, Alev Kocak Alan, Ebru Tumer Kabadayi and Hayri Sinan Dagistanli
A brand-centric framework for ephemeral media: conceptual approach to Instagram stories pp. 570-592 Downloads
Fatih Pınarbaşı
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand: the mediating role of brand awareness pp. 593-614 Downloads
Rajat Subhra Chatterjee, Linda Seduram, Tan Sin Kwang, Chay Yau Choon and Abdullah Al Mamun

Volume 15, issue 4, 2021

Engagement and reactions of brand posts on brand fan pages in Facebook: an investigation of brand posts' characteristics pp. 352-367 Downloads
Ioannis Antoniadis, Costas Assimakopoulos and Symeon Paltsoglou
Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals pp. 368-393 Downloads
Maria C. Voutsa, Eirini Tsichla, Leonidas Hatzithomas and Kostoula Margariti
Optimal Instagram advertising design features. A study on brand image and millennials' purchase intention pp. 394-411 Downloads
Ioannis Rizomyliotis, Dimitrios Zafeiriadis, Kleopatra Konstantoulaki and Apostolos Giovanis
The effects of cultural differences on social media behaviour pp. 412-428 Downloads
Myron Guftométros and João Guerreiro
The effectiveness of e-word-of-mouth communication about smartphones purchase intention: digital influencer pp. 429-449 Downloads
João Ferreira Do Rosário and Sandra Maria Correia Loureiro

Volume 15, issue 3, 2021

Political party's fan page posts and online engagement on Facebook pp. 243-259 Downloads
Manpreet Kaur and Rajesh Verma
Is this the beginning of the end for retail websites? A professional perspective pp. 260-280 Downloads
Ricardo F. Ramos, Paulo Rita and Sérgio Moro
Why follow beauty bloggers? An investigation with Brazilian consumers pp. 281-301 Downloads
Ana Maria Boa Morte Costa, Irene Raguenet Troccoli and Márcio Moutinho Abdalla
Customer orientation and e-WOM in the hotel sector pp. 302-326 Downloads
José L. González-Porras, José L. Ruiz-Alba and Javier Morales-Mediano
Determinants of customer satisfaction and loyalty in e-commerce settings: an emerging economy perspective pp. 327-348 Downloads
Doddahulugappa Goutam, B.V. Gopalakrishna and Shirshendu Ganguli

Volume 15, issue 2, 2021

Credibility of digital influencers on YouTube and Instagram pp. 131-148 Downloads
Elmira Djafarova and Natasha Matson
Online influencers: healthy food or fake news pp. 149-175 Downloads
Catarina Vasconcelos, Renato Lopes Da Costa, Álvaro Lopes Dias, Leandro Pereira and José Pedro Santos
'Fame and Envy 2.0' in luxury fashion influencer marketing on Instagram: comparison between mega-celebrities and micro-celebrities pp. 176-200 Downloads
S. Venus Jin and Aziz Muqaddam
The influence of 'influencer marketing' on YouTube influencers pp. 201-219 Downloads
Fulya Acikgoz and Sebnem Burnaz
Impact of social media influencers on customer engagement and brand perception pp. 220-242 Downloads
Rahul Chander Jaitly and Omvir Gautam

Volume 15, issue 1, 2021

Exploring cultural influences on mobile marketing acceptance pp. 1-28 Downloads
Meghan Pierce and Pingjun Jiang
Social media advertising and consumer decision-making: the mediating role of consumer engagement pp. 29-53 Downloads
Dan Duku Dankwa
The congruent and comparative impacts of weather on consumer reviews: evidence from an online forum and experiment pp. 54-83 Downloads
Judy Ma, Dongling Huang and Yu Wang
The acceptance of mobile advertising: a social or personal matter? pp. 84-103 Downloads
Reza Ashari Nasution, Devi Arnita and Aghniadi
Viewer responses to product messages using one-person media influencers pp. 104-122 Downloads
Kyoo-Hoon Han and Eunmi Lee

Volume 14, issue 4, 2020

Analysing the interrelationship between online reviews and sales: the role of review length and sentiment index in electronic markets pp. 361-376 Downloads
Anu G. Aggarwal and Aakash
Negative eWOM on social media: role of individual, contextual and social determinants pp. 377-398 Downloads
Isha Sharma and Kokil Jain
Is it assortment or overall satisfaction which fires online repatronage intention in the silhouette of social norms? pp. 399-416 Downloads
Sanjeev Prashar and Pranay Verma
The role of retargeted advertisements in dealing with deflecting customers and its impact on the online buying process pp. 417-432 Downloads
Geetha Mohan
The impact of relationship quality and social support on social media users' selling intention pp. 433-453 Downloads
Ree C. Ho and Robin Cheng
Searching for answers? An examination of search engine advertisement strategy, ranking and keywords to generate clicks pp. 454-471 Downloads
Michael North

Volume 14, issue 3, 2020

The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context pp. 215-235 Downloads
Dung Phuong Hoang and Nam Hoai Nguyen
Factors affecting the urge of impulsive buying on social commerce Instagram pp. 236-257 Downloads
Elvina Susanti Sihombing, Indra Budi and Qorib Munajat
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation pp. 258-274 Downloads
Fooziye Shaykhzade and Mohsen Alvandi
Mobile customers' experience and loyalty: a study of tablet gender divergence in Finland pp. 275-298 Downloads
Sunday Adewale Olaleye, Ismaila Temitayo Sanusi and Jari Salo
Social break up: why consumers hide and unlike brands on Facebook pp. 299-317 Downloads
Eun Sook Kwon, Eunice Kim and Yoo Jin Chung
Organic and sponsored ads: study on online purchase intent and visual behaviour pp. 318-335 Downloads
Marina Teixeira De Souza, Jorge Henrique Caldeira De Oliveira and Janaina De Moura Engracia Giraldi
From dancing on the street to dating online: evaluating guerrilla street marketing performance pp. 336-359 Downloads
Thérèse Roux and Marcel Saucet

Volume 14, issue 2, 2020

Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames pp. 113-134 Downloads
Ayşegül Sağkaya Güngör
Users' brand page participation: a new construct to measure participation on social networking sites pp. 135-151 Downloads
Daniela Langaro, Maria De Fátima Salgueiro and Paulo Rita
Internet advertising of offensive products: the effects of cartoons on adult consumer attitudes pp. 152-167 Downloads
Pakakorn Rakrachakarn, George P. Moschis and Thittapong Daengrasmisopon
Comparing blogs with print ads for corporate branding. The role of source credibility pp. 168-183 Downloads
Gema Vinuales and Daniel A. Sheinin
A typology of customer experience with social media branded content: a netnographic study pp. 184-213 Downloads
Muhammad Waqas, Zalfa Laili Hamzah and Noor Akma Mohd Salleh

Volume 14, issue 1, 2020

Modelling the impact of activity in brand communities on loyalty pp. 1-18 Downloads
Azarnoush Ansari and Arash Riasi
eWOM via social networking site: source versus message credibility pp. 19-47 Downloads
Payal S. Kapoor, K.R. Jayasimha, Ashish Sadh and Srinivas Gunta
A new framework of electronic word-of-mouth in social networking sites: the system-based approach pp. 48-70 Downloads
Mona Jami Pour and Zahra Lotfiyan
Users awareness of native advertising from Instagram media publishers: the effects of Instagram's branded content tool on attitudes and behavioural intent pp. 71-90 Downloads
Serena Iacobucci and Roberta De Cicco
User response to e-WOM in social networks: how to predict a content influence in Twitter pp. 91-111 Downloads
Zohreh Yousefi Dahka, Nastaran Hajiheydari and Saeed Rouhani
Page updated 2025-06-28