International Journal of Internet Marketing and Advertising

2017 - 2025

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Volume 13, issue 4, 2019

Exploring the brand personalities of Facebook, YouTube, and LinkedIn pp. 285-301

M. Mutsikiwa and T. Maree

Are SMEs 'cutting corners' on social media marketing? An exploratory study in the Italian context pp. 302-320

Sara Bartoloni, Chiara Ancillai, Federica Pascucci and Gian Luca Gregori

Exploring the impact of brand selfie on brand attitude in the Twittersphere pp. 321-337

Xia Liu and Jeffrey Foreman

The time-varying effectiveness of customer engagement in social media pp. 338-358

Balamurugan Annamalai and Sanjeev Varshney

Identification and prioritisation of effective criteria in the selection of outdoor advertising using the AHP technique pp. 359-373

Mohammad Reza Karimi Alavijeh, Atefeh Foroozan and Amir Aslani Afrashteh

Volume 13, issue 3, 2019

Engagement and brand loyalty through social capital in social media pp. 197-217

Mohammad Abuljadail and Louisa Ha

Text me on WhatsApp, let us talk about brands! The power of mobile word of mouth on mobile purchase intention pp. 218-234

Ismail Erkan, Abdulaziz Elwalda, Mushfiqur Rahman, Seden Doğan and Sinan Nardali

Consumer attitudes towards mobile advertising: an updated vision pp. 235-252

Maria Elena Aramendia-Muneta and Cristina Olarte-Pascual

Decision-making styles of young Indian consumers in the context of online shopping pp. 253-270

Sanjeev Kumar, Rakesh Belwal and Kartikeya Raina

The development of an in-house affiliate marketing network - a case study pp. 271-283

Ladislav Beranek

Volume 13, issue 2, 2019

Understanding the role of personality traits on Facebook intensity pp. 99-119

Leonidas Hatzithomas, Nikolaos Misirlis, Christina Boutsouki and Maro Vlachopoulou

The role of cloud computing and citizens relationship management in digital government transformation pp. 120-136

Ioannis Nanos, Eugenia Papaioannou, Efthymia Androutsou and Vicky Manthou

Attitudes of college students towards online advertisement in social networking sites: a structural equation modelling approach pp. 137-154

Ioannis Antoniadis, Costas Assimakopoulos and Ioannis Koukoulis

E-marketing and BPA coordination on business strategy pp. 155-169

Nikolaos Katsonis, Michael Sfakianakis and Barbara Myloni

Tracking content marketing performance using web analytics: tools, metrics, and data privacy implications pp. 170-182

Julia Maintz and Fabienne Zaumseil

The effect of online video advertising design on online shopping goals: an experiment based on gender (case study: DigiKala Company) pp. 183-196

Morteza Moharrami and Faramarz Tahmasebi

Volume 13, issue 1, 2019

The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures pp. 1-21

Guillermo Armelini, Jorge González and Julian Villanueva

Gamification in a servicescape context: a conceptual framework pp. 22-46

Miralem Helmefalk and Leif Marcusson

The effect of social media and advertising activities on affiliate marketing pp. 47-72

Rainer Olbrich, Carsten D. Schultz and Patrick M. Bormann

Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency pp. 73-95

Naa Amponsah Dodoo and Linwan Wu

Volume 12, issue 4, 2018

An exploratory study on information retention in social media platforms among Generation Y pp. 305-324

U. Abhijith and G. Rejikumar

Innovations in communication and advertising: a perspective from small firms in southern Brazil pp. 325-339

Leonel Cezar Rodrigues, Valéria Riscarolli, Fabricia Durieux Zucco and Christian Falaster

The relevance of images in user-generated content: a mixed method study of when, and why, major brands retweet pp. 340-357

Kardi Somerfield, Kathleen Mortimer and Geraint Evans

Measuring the effects of visual scan codes in advertising pp. 358-373

David R. Fortin and Kate Surovaya

How avatars help enhancing self-image congruence pp. 374-395

Sevtap Unal, Tevfik Dalgic and Ezgi Akar

Volume 12, issue 3, 2018

Does freight insurance really work? Effect of freight insurance on consumers' attitude in online shopping pp. 209-232

Tong Chen, Ke Ma and Chundong Zheng

Impact of perceived social media marketing activities on brand and value consciousness: roles of usage, materialism and conspicuous consumption pp. 233-254

Ahmed Rageh Ismail, Bang Nguyen and T.C. Melewar

Investigating the segment specific preferences for hedonic and utilitarian online-shop characteristics: the case of German online wine shops pp. 255-269

Frank Habann, Christopher Zerres and Lukas Zaworski

The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty pp. 270-289

Syahida Abd Aziz, Muhammad Shahar Jusoh and Mohammad Harith Amlus

Social bonds and millennial consumers' activity in social networks pp. 290-304

Maria Petrescu, Costinel Dobre and Anca-Maria Milovan-Ciuta

Volume 12, issue 2, 2018

Modelling antecedents of scepticism towards green advertising: evidence from India pp. 105-121

Vibhava Srivastava

Examining relational benefits and costs in an online non-transactional context pp. 122-137

Georgios Tsimonis, Sergios Dimitriadis and Christos Koritos

The paradigm of WhatsApp campaign management: breaking the vicious cycle of traditional campaigns pp. 138-158

P. Theerthaana

Online reviews and its impact on brand equity pp. 159-180

Uttam Chakraborty and Savita Bhat

A quantitative examination of the factors that influence users' perceptions of trust towards using mobile banking services pp. 181-207

Mohammad Hamdi Al Khasawneh, Omar Hujran and Tariq Abdrabbo

Volume 12, issue 1, 2018

Your comments are important to me! The impacts of online customer reviews in shopping websites pp. 1-18

Ismail Erkan and Abdulaziz Elwalda

Quantifying the long-term effect of social media pp. 19-39

Manisha Mathur

QR code advertising: a cross-country comparison of Turkish and German consumers pp. 40-68

Ela Sibel Bayrak Meydanoğlu, Ahmet Mete Çilingirtürk, Stephan Böhm and Müge Klein

Timing effects of opinion leader's electronic word of mouth pp. 69-90

Tong Bao and Tung-Lung Steven Chang

Going native on Facebook: a content analysis of sponsored messages on undergraduate student Facebook pages pp. 91-104

Cynthia B. Hanson

Volume 11, issue 4, 2017

Forecasting online user activeness for behavioural targeting: the effect of data sampling pp. 271-286

Yuelin Shen

What makes eWOM viral? pp. 287-306

Charu Sijoria, Srabanti Mukherjee and Subhojit Sengupta

The effects of privacy concerns, perceived risk and trust on online purchasing behaviour pp. 307-329

Nuno Fortes, Paulo Rita and Margherita Pagani

Consumer attitude formation from eWOM: interplay between cognition and affect pp. 330-354

Jinsoo Kim

Explaining older consumers' low use of the internet pp. 355-375

Jul Thanasrivanitchai, George P. Moschis and Randall Shannon

Volume 11, issue 3, 2017

Competitive analysis of social media data in the banking industry pp. 183-201

Ibukun Tolulope Afolabi, Azubuike Ansalem Ezenwoke and Charles K. Ayo

Consumer attitude towards website advertising formats: a comparative study of banner, pop-up and in-line display advertisements pp. 202-217

Tri D. Le and Hien Vo

Propagation of user-generated content online pp. 218-232

Harsha Gangadharbatla and Masoud Valafar

Corporate Facebook posts in the UK and Greece: a content analysis pp. 233-251

Kyriakos Riskos, Leonidas Hatzithomas, Christina Boutsouki and Yorgos Zotos

CSR and CRM: the impact on purchase intentions pp. 252-270

Jeffrey Overall

Volume 11, issue 2, 2017

Investigating antecedents of consumers' video-sharing behaviour on social media pp. 83-102

Sehwan Oh, Hyunmi Baek and Joong-Ho Ahn

Examining the role of relationship factors on eWOM effectiveness in social media pp. 103-123

Junga Kim and Chunsik Lee

Personalisation in marketing: an exploratory study pp. 124-136

Hamendra Dangi and Anuradha Malik

How should marketers deal with growth pattern changes in viral marketing campaigns? pp. 137-157

Kyongsei Sohn, Mustafa S. Canbolat and John T. Gardner

Effects of Twitter communication styles on consumers' brand personality perceptions, attitudes and purchase intentions pp. 158-182

Xiaochen Angela Zhang

Volume 11, issue 1, 2017

Message and source characteristics as drivers of mobile digital review persuasiveness: does cultural context play a role? pp. 1-21

Iryna Pentina, Oksana Basmanova and Qin Sun

Personality or skill: a qualitative study of humorous recruitment advertising campaign on social media pp. 22-43

Eeva-Liisa Oikarinen and Jaakko Sinisalo

Effects of suspicion on the perception of online referrals: the role of congruity and message sidedness pp. 44-63

Christoph Pütz

The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites pp. 64-82

Nam-Hyun Um