International Journal of Internet Marketing and Advertising

2017 - 2025

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Volume 14, issue 4, 2020

Analysing the interrelationship between online reviews and sales: the role of review length and sentiment index in electronic markets pp. 361-376

Anu G. Aggarwal and Aakash

Negative eWOM on social media: role of individual, contextual and social determinants pp. 377-398

Isha Sharma and Kokil Jain

Is it assortment or overall satisfaction which fires online repatronage intention in the silhouette of social norms? pp. 399-416

Sanjeev Prashar and Pranay Verma

The role of retargeted advertisements in dealing with deflecting customers and its impact on the online buying process pp. 417-432

Geetha Mohan

The impact of relationship quality and social support on social media users' selling intention pp. 433-453

Ree C. Ho and Robin Cheng

Searching for answers? An examination of search engine advertisement strategy, ranking and keywords to generate clicks pp. 454-471

Michael North

Volume 14, issue 3, 2020

The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context pp. 215-235

Dung Phuong Hoang and Nam Hoai Nguyen

Factors affecting the urge of impulsive buying on social commerce Instagram pp. 236-257

Elvina Susanti Sihombing, Indra Budi and Qorib Munajat

Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation pp. 258-274

Fooziye Shaykhzade and Mohsen Alvandi

Mobile customers' experience and loyalty: a study of tablet gender divergence in Finland pp. 275-298

Sunday Adewale Olaleye, Ismaila Temitayo Sanusi and Jari Salo

Social break up: why consumers hide and unlike brands on Facebook pp. 299-317

Eun Sook Kwon, Eunice Kim and Yoo Jin Chung

Organic and sponsored ads: study on online purchase intent and visual behaviour pp. 318-335

Marina Teixeira De Souza, Jorge Henrique Caldeira De Oliveira and Janaina De Moura Engracia Giraldi

From dancing on the street to dating online: evaluating guerrilla street marketing performance pp. 336-359

Thérèse Roux and Marcel Saucet

Volume 14, issue 2, 2020

Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames pp. 113-134

Ayşegül Sağkaya Güngör

Users' brand page participation: a new construct to measure participation on social networking sites pp. 135-151

Daniela Langaro, Maria De Fátima Salgueiro and Paulo Rita

Internet advertising of offensive products: the effects of cartoons on adult consumer attitudes pp. 152-167

Pakakorn Rakrachakarn, George P. Moschis and Thittapong Daengrasmisopon

Comparing blogs with print ads for corporate branding. The role of source credibility pp. 168-183

Gema Vinuales and Daniel A. Sheinin

A typology of customer experience with social media branded content: a netnographic study pp. 184-213

Muhammad Waqas, Zalfa Laili Hamzah and Noor Akma Mohd Salleh

Volume 14, issue 1, 2020

Modelling the impact of activity in brand communities on loyalty pp. 1-18

Azarnoush Ansari and Arash Riasi

eWOM via social networking site: source versus message credibility pp. 19-47

Payal S. Kapoor, K.R. Jayasimha, Ashish Sadh and Srinivas Gunta

A new framework of electronic word-of-mouth in social networking sites: the system-based approach pp. 48-70

Mona Jami Pour and Zahra Lotfiyan

Users awareness of native advertising from Instagram media publishers: the effects of Instagram's branded content tool on attitudes and behavioural intent pp. 71-90

Serena Iacobucci and Roberta De Cicco

User response to e-WOM in social networks: how to predict a content influence in Twitter pp. 91-111

Zohreh Yousefi Dahka, Nastaran Hajiheydari and Saeed Rouhani

Volume 13, issue 4, 2019

Exploring the brand personalities of Facebook, YouTube, and LinkedIn pp. 285-301

M. Mutsikiwa and T. Maree

Are SMEs 'cutting corners' on social media marketing? An exploratory study in the Italian context pp. 302-320

Sara Bartoloni, Chiara Ancillai, Federica Pascucci and Gian Luca Gregori

Exploring the impact of brand selfie on brand attitude in the Twittersphere pp. 321-337

Xia Liu and Jeffrey Foreman

The time-varying effectiveness of customer engagement in social media pp. 338-358

Balamurugan Annamalai and Sanjeev Varshney

Identification and prioritisation of effective criteria in the selection of outdoor advertising using the AHP technique pp. 359-373

Mohammad Reza Karimi Alavijeh, Atefeh Foroozan and Amir Aslani Afrashteh

Volume 13, issue 3, 2019

Engagement and brand loyalty through social capital in social media pp. 197-217

Mohammad Abuljadail and Louisa Ha

Text me on WhatsApp, let us talk about brands! The power of mobile word of mouth on mobile purchase intention pp. 218-234

Ismail Erkan, Abdulaziz Elwalda, Mushfiqur Rahman, Seden Doğan and Sinan Nardali

Consumer attitudes towards mobile advertising: an updated vision pp. 235-252

Maria Elena Aramendia-Muneta and Cristina Olarte-Pascual

Decision-making styles of young Indian consumers in the context of online shopping pp. 253-270

Sanjeev Kumar, Rakesh Belwal and Kartikeya Raina

The development of an in-house affiliate marketing network - a case study pp. 271-283

Ladislav Beranek

Volume 13, issue 2, 2019

Understanding the role of personality traits on Facebook intensity pp. 99-119

Leonidas Hatzithomas, Nikolaos Misirlis, Christina Boutsouki and Maro Vlachopoulou

The role of cloud computing and citizens relationship management in digital government transformation pp. 120-136

Ioannis Nanos, Eugenia Papaioannou, Efthymia Androutsou and Vicky Manthou

Attitudes of college students towards online advertisement in social networking sites: a structural equation modelling approach pp. 137-154

Ioannis Antoniadis, Costas Assimakopoulos and Ioannis Koukoulis

E-marketing and BPA coordination on business strategy pp. 155-169

Nikolaos Katsonis, Michael Sfakianakis and Barbara Myloni

Tracking content marketing performance using web analytics: tools, metrics, and data privacy implications pp. 170-182

Julia Maintz and Fabienne Zaumseil

The effect of online video advertising design on online shopping goals: an experiment based on gender (case study: DigiKala Company) pp. 183-196

Morteza Moharrami and Faramarz Tahmasebi

Volume 13, issue 1, 2019

The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures pp. 1-21

Guillermo Armelini, Jorge González and Julian Villanueva

Gamification in a servicescape context: a conceptual framework pp. 22-46

Miralem Helmefalk and Leif Marcusson

The effect of social media and advertising activities on affiliate marketing pp. 47-72

Rainer Olbrich, Carsten D. Schultz and Patrick M. Bormann

Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency pp. 73-95

Naa Amponsah Dodoo and Linwan Wu

Volume 12, issue 4, 2018

An exploratory study on information retention in social media platforms among Generation Y pp. 305-324

U. Abhijith and G. Rejikumar

Innovations in communication and advertising: a perspective from small firms in southern Brazil pp. 325-339

Leonel Cezar Rodrigues, Valéria Riscarolli, Fabricia Durieux Zucco and Christian Falaster

The relevance of images in user-generated content: a mixed method study of when, and why, major brands retweet pp. 340-357

Kardi Somerfield, Kathleen Mortimer and Geraint Evans

Measuring the effects of visual scan codes in advertising pp. 358-373

David R. Fortin and Kate Surovaya

How avatars help enhancing self-image congruence pp. 374-395

Sevtap Unal, Tevfik Dalgic and Ezgi Akar

Volume 12, issue 3, 2018

Does freight insurance really work? Effect of freight insurance on consumers' attitude in online shopping pp. 209-232

Tong Chen, Ke Ma and Chundong Zheng

Impact of perceived social media marketing activities on brand and value consciousness: roles of usage, materialism and conspicuous consumption pp. 233-254

Ahmed Rageh Ismail, Bang Nguyen and T.C. Melewar

Investigating the segment specific preferences for hedonic and utilitarian online-shop characteristics: the case of German online wine shops pp. 255-269

Frank Habann, Christopher Zerres and Lukas Zaworski

The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty pp. 270-289

Syahida Abd Aziz, Muhammad Shahar Jusoh and Mohammad Harith Amlus

Social bonds and millennial consumers' activity in social networks pp. 290-304

Maria Petrescu, Costinel Dobre and Anca-Maria Milovan-Ciuta

Volume 12, issue 2, 2018

Modelling antecedents of scepticism towards green advertising: evidence from India pp. 105-121

Vibhava Srivastava

Examining relational benefits and costs in an online non-transactional context pp. 122-137

Georgios Tsimonis, Sergios Dimitriadis and Christos Koritos

The paradigm of WhatsApp campaign management: breaking the vicious cycle of traditional campaigns pp. 138-158

P. Theerthaana

Online reviews and its impact on brand equity pp. 159-180

Uttam Chakraborty and Savita Bhat

A quantitative examination of the factors that influence users' perceptions of trust towards using mobile banking services pp. 181-207

Mohammad Hamdi Al Khasawneh, Omar Hujran and Tariq Abdrabbo

Volume 12, issue 1, 2018

Your comments are important to me! The impacts of online customer reviews in shopping websites pp. 1-18

Ismail Erkan and Abdulaziz Elwalda

Quantifying the long-term effect of social media pp. 19-39

Manisha Mathur

QR code advertising: a cross-country comparison of Turkish and German consumers pp. 40-68

Ela Sibel Bayrak Meydanoğlu, Ahmet Mete Çilingirtürk, Stephan Böhm and Müge Klein

Timing effects of opinion leader's electronic word of mouth pp. 69-90

Tong Bao and Tung-Lung Steven Chang

Going native on Facebook: a content analysis of sponsored messages on undergraduate student Facebook pages pp. 91-104

Cynthia B. Hanson