International Journal of Internet Marketing and Advertising

2017 - 2025

From Inderscience Enterprises Ltd
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Volume 20, issue 3/4, 2024

Online customer experience: a review and research agenda pp. 229-271

Mehak Goyal and Pankaj Deshwal

An examination of the relationship among conspicuous consumption, social media addiction, narcissism, and empathy: a research on university students pp. 272-291

Ayşe Akbulut, Elif Esiyok, Ceyhan Cigdemoglu and Ozlen Ozgen

Does a chatbot's location influence consumer attitude and intentions? pp. 292-310

Irene Roozen, Mariet Raedts and Guillaume Waetermans

Brand personality management of Indian business schools on Twitter: a machine learning approach pp. 311-338

V. Anand and Daruri Venkata Srinivas Kumar

Players' attitudes towards advertising in mobile games pp. 339-363

Juliana Maria Magalhães Christino, Érico Aurélio Abreu Cardozo and Luisa Sepúlveda Martins

The influence of digital marketing on tourists' behavioural intentions from social networks and e-WOM interactions pp. 364-385

Miriam R. Aziz and Adel F. Al Alam

The level of involvement and consumer response to advertising through hashtags: a segmentation approach with self-organising maps pp. 386-409

Manijeh Bahrainizad, Sepideh Aslami and Nosrat Jamshidi

Apparel e-tailing: website quality indicators and customer satisfaction pp. 410-427

Neeraj Bansal and Sanjeev Kumar Sharma

Volume 20, issue 2, 2024

Reassessing brand versus concept associations: comparing free association task and sensory cue-based task pp. 119-140

Tilottama G. Chowdhury, Feisal Murshed and Meghan Messier

The role of internet celebrities in purchase intention and impulse buying pp. 141-163

Massoud Moslehpour, Alaleh Dadvari, Pei-Kuan Lin and Erdenebaatar Odgerel

Identifying sources of noise within the networked interplay of marketing messages in social media communication pp. 164-187

Kimberley Hardcastle, Prabash Edirisingha and Paul Cook

Research on anthropomorphism in the 21st century: a bibliometric study pp. 188-215

Megha Agarwal and Utkal Khandelwal

Improving multilevel marketing firm performance through network externality and digital technology support pp. 216-228

Thamrin Selamet, Tirta Mursitama, Asnan Furinto and Pantri Heriyati

Volume 20, issue 1, 2024

What drives Generation Z to advocate for a brand online? pp. 1-25

Vivek Mishra and Biswajit Das

Effectiveness of social media influencers and their impact on customers' attitudes and buying intention pp. 26-49

Hadeel Elmousa, Wong Foong Yee and Jun-Hwa Cheah

Who are the right customers for mobile and paper coupons? pp. 50-82

Mohammad Galib

Role of parasocial interaction and planned behaviour theory in consumption restriction intentions pp. 83-107

Ahmet Durmaz, Mehmet Yuksel, Nilsah Cavdar Aksoy and Ebru Tumer Kabadayi

CSR ad impact on purchase intention pp. 108-118

Syed Ali Abbas

Volume 19, issue 3/4, 2023

The role of audiences' benign envy in influencer marketing pp. 215-230

Xiaofan Yue, Nawal Hanim Abdullah, Mass Hareeza Ali and Raja Nerina Raja Yusof

The influence of typical versus atypical ads on sharing intention pp. 231-262

Paulo Rita, João Guerreiro and Sara Matos

Understanding the virtual experiential value and its effect on travel intention pp. 263-285

Eldon Y. Li, Fang-Kai Chang and Anila Jan

Antecedents of brand love leading to purchase intention towards refurbished video game consoles pp. 286-304

Akshay Kancherla, Jossy P. George and Benny J. Godwin

Can personalised prosocial ads be harnessed for brand equity enhancement? pp. 305-327

Setareh Heidari, Sepideh Nasiri, Donya Rahmani and Somaye Nargesi

Social media marketing and consumer behaviour in the new normal: the relationship between content and interaction pp. 328-349

Ebru Çil, İsmail Erkan and Emmanuel Mogaji

Evaluating the impact of emotional advertisement on customers and its relationship with brand value pp. 350-368

Mohammad Javad Shayegan and Mohammad Keshavarzian

What if brand equity was alive? Proposal of a dynamic measure through social networks pp. 369-387

Alexandre Clément, Élisabeth Robinot and Léo Trespeuch

Volume 19, issue 1/2, 2023

Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium pp. 1-19

Richa Joshi, Prerna Garg and Shampy Kamboj

Online purchase decision after viewing ads: factors related to sociodemographic and internet use on different digital channels pp. 20-41

Alcides Barrichello, Rogerio Scabim Morano and Emerson Gomes dos Santos

Brand accommodation to informal communications on social media: with the mediation of communication appropriateness and the moderation of product involvement pp. 42-62

Hyun Ju Jeong and Jihye Kim

Does online shopping allure frugal buyers? pp. 63-85

Satinder Kumar, Aqwinder Kaur and Amina Omrane

Relation between electronic word of mouth and purchase intention: exploring the mediating role of brand image pp. 86-99

Deepak Kaushal, Amar Kumar Mishra and Swati Bisht

Effects of e-marketplaces brand trust on repurchasing intention and WOM: are they reinforced by consumers' online shopping experience? pp. 100-121

Pedro Victor de Santi, Julio Carneiro-da-Cunha and Robson Coelho Guerreiro

Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources: PLS-SEM path modelling pp. 122-145

Manoj Kumar, Pradeep Mamgain and Krishna Pratap Singh

The impact of user-generated fake news on brand equity: moderating mechanisms of brand attitude and corporate reputation pp. 146-171

Beate E. Stiehler-Mulder and Daniel K. Maduku

Purchasing intentions and digital influencers pp. 172-191

Dimitri Laroutis, Philippe Boistel and Mustafeed Zaman

Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector pp. 192-207

Raul Enrique Culqui-Salazar, Katerina Alvarez-Altamirano and Franklin Cordova-Buiza

Volume 18, issue 4, 2023

Classifying bloggers based on content creation approaches: implications for influencers marketing strategies pp. 335-358

Beatrice Ietto and Federica Pascucci

Harvesting the power of location data to improve customers' experience and destination attractiveness pp. 359-388

Olga Pachni-Tsitiridou and Konstantinos Fouskas

Contextual effect of online second-hand shoppers' loyalty: a vendor comparison pp. 389-409

Neus Vila-Brunet and Josep Llach

Why do people post Instagram Stories? pp. 410-428

Nutnicha Keerakiatwong, Viriya Taecharungroj and Jesper Döpping

An empirical investigation into information search behaviour of Indian consumers pp. 429-449

Anuradha Malik

Volume 18, issue 2/3, 2023

Applications of virtual reality in marketing (2000-2020): a 4C marketing-mix based review and future research agenda pp. 121-147

Nidhi Yadav, Shikha Sota and Harish Chaudhary

Customer engagement: a systematic review and future research agenda pp. 148-180

Gurveen Kaur, Pankaj Deshwal and Hamendra K. Dangi

SMS advertisement and purchasing intentions: an emerging market perspective pp. 181-201

George Kofi Amoako, Joshua Kofi Doe, Marian Tsegah and Albert Martins

Comparing the effectiveness of social media endorsers for mass and luxury markets pp. 202-219

Imene Ben Yahia and Lolwah Al-Mudahka

Research about persuasive effects of social media influencers as online opinion leaders 1990-2020: a review pp. 220-241

Louisa Ha and Yang Yang

Modelling the impact of social media marketing for apparel brands: evidence from India pp. 242-262

Amit Kumar Gupta and Vibhava Srivastava

Content marketing towards customer value creation pp. 263-285

Rūta Repovienė and Aušra Pažėraitė

Social media marketing and restaurant purchase intention: do online brand community identification and gender matter? pp. 286-309

Blend Ibrahim

My brand, my self(ie) - why consumers portray themselves in brand-selfies pp. 310-334

Anne Mareike Flaswinkel, Markus Rump and Reinhold Decker

Volume 18, issue 1, 2023

The role of social networks for decision-making about tourism destinations pp. 1-27

Bruno Miguel Vieira, Ana Pinto Borges and Elvira Pacheco Vieira

The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands pp. 28-57

Mirna El Shayeb and Sara El-Deeb

Are social media and mobile applications threatening retail websites? pp. 58-81

Ricardo Filipe Ramos, Paulo Rita and Sérgio Moro

Listen as much as you want: the antecedents of the engagement of podcast consumers pp. 82-97

Simoni F. Rohden, Gabriel Tassinari and Carla Freitas Netto

Investigating factors affecting trust and purchase intention towards online websites: structural equation modelling approach pp. 98-120

Pallavi Dogra and Arun Kaushal