International Journal of Internet Marketing and Advertising

2017 - 2025

From Inderscience Enterprises Ltd
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Volume 18, issue 4, 2023

Classifying bloggers based on content creation approaches: implications for influencers marketing strategies pp. 335-358

Beatrice Ietto and Federica Pascucci

Harvesting the power of location data to improve customers' experience and destination attractiveness pp. 359-388

Olga Pachni-Tsitiridou and Konstantinos Fouskas

Contextual effect of online second-hand shoppers' loyalty: a vendor comparison pp. 389-409

Neus Vila-Brunet and Josep Llach

Why do people post Instagram Stories? pp. 410-428

Nutnicha Keerakiatwong, Viriya Taecharungroj and Jesper Döpping

An empirical investigation into information search behaviour of Indian consumers pp. 429-449

Anuradha Malik

Volume 18, issue 2/3, 2023

Applications of virtual reality in marketing (2000-2020): a 4C marketing-mix based review and future research agenda pp. 121-147

Nidhi Yadav, Shikha Sota and Harish Chaudhary

Customer engagement: a systematic review and future research agenda pp. 148-180

Gurveen Kaur, Pankaj Deshwal and Hamendra K. Dangi

SMS advertisement and purchasing intentions: an emerging market perspective pp. 181-201

George Kofi Amoako, Joshua Kofi Doe, Marian Tsegah and Albert Martins

Comparing the effectiveness of social media endorsers for mass and luxury markets pp. 202-219

Imene Ben Yahia and Lolwah Al-Mudahka

Research about persuasive effects of social media influencers as online opinion leaders 1990-2020: a review pp. 220-241

Louisa Ha and Yang Yang

Modelling the impact of social media marketing for apparel brands: evidence from India pp. 242-262

Amit Kumar Gupta and Vibhava Srivastava

Content marketing towards customer value creation pp. 263-285

Rūta Repovienė and Aušra Pažėraitė

Social media marketing and restaurant purchase intention: do online brand community identification and gender matter? pp. 286-309

Blend Ibrahim

My brand, my self(ie) - why consumers portray themselves in brand-selfies pp. 310-334

Anne Mareike Flaswinkel, Markus Rump and Reinhold Decker

Volume 18, issue 1, 2023

The role of social networks for decision-making about tourism destinations pp. 1-27

Bruno Miguel Vieira, Ana Pinto Borges and Elvira Pacheco Vieira

The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands pp. 28-57

Mirna El Shayeb and Sara El-Deeb

Are social media and mobile applications threatening retail websites? pp. 58-81

Ricardo Filipe Ramos, Paulo Rita and Sérgio Moro

Listen as much as you want: the antecedents of the engagement of podcast consumers pp. 82-97

Simoni F. Rohden, Gabriel Tassinari and Carla Freitas Netto

Investigating factors affecting trust and purchase intention towards online websites: structural equation modelling approach pp. 98-120

Pallavi Dogra and Arun Kaushal

Volume 17, issue 3/4, 2022

Influence of post types on Facebook engagement: the moderating roles of brand category and brand internationalisation pp. 231-270

Mathupayas Thongmak

Antecedents of trust and purchase intention in social commerce in Brazil pp. 271-298

Natália Munari Pagan, Karina Munari Pagan, Janaina de Moura Engracia Giraldi and Edgard Monforte Merlo

Privacy may be more important in Beijing than in Hong Kong in location-based services pp. 299-324

Ranjan B. Kini and Qianyu Zhao-Serrano

Consumers' information control and privacy concerns in personalised social media advertising pp. 325-352

Mariko Morimoto

Measuring the impact of creative viral advertising content on hierarchy-of-effects: an application of structural equation modelling pp. 353-369

Balpreet Kaur and Rishi Raj Sharma

Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibility pp. 370-393

Zanete Garanti, Nicholas Igbudu, Temitope Popoola, Demetris Vrontis and Yioula Melanthiou

Technology disruption in healthcare: artificial intelligence application, challenges, and policy recommendations in India pp. 394-414

Sheshadri Chatterjee, Ranjan Chaudhuri, Alkis Thrassou and Demetris Vrontis

Service experience gamified: a study on convergence of gamification and contemporary service experience pp. 415-436

Tapish Panwar and Kalim Khan

Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia pp. 437-458

Yoong Ruey Yap and Nurlida Ismail

Volume 17, issue 1/2, 2022

Cultivating consumer-brand relationship in social media: the role of consumer willingness to engage pp. 1-19

Terri H. Chan

Investigation of generational differences in advertising behaviour and fake news perception among Facebook users pp. 20-47

Sunil Hazari

A moderated mediation model of the effect of social media advertising on consumer buying behaviour: evidence from India pp. 48-76

Krishna Kumar Rajarathinam, Logu Rathinam and Satyanarayana Parayitam

Brand celebrities: analysis of celebrity sponsorship posts on Facebook pp. 77-110

Goetz Greve, Andrea Schlüschen and Claudia Fantapié Altobelli

Return on investment and return on ad spend at the action level of AIDA using last touch attribution method on digital advertising platforms pp. 111-132

K.V. Sriram, Anup Ananda Poojary, Vineet Jawa and Giridhar B. Kamath

Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand: the role of source credibility and congruency pp. 133-161

Shiyun Tian and Jo-Yun Li

Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising: the mediating role of Facebook advertising value pp. 162-199

Taanika Arora

Role of brand experience, brand trust and brand love in assessing brand loyalty: a study of fashion jewellery brands among women pp. 200-216

Dheeraj Nim, Shamily Jaggi and Gursimranjit Singh

Impact of online ratings on the box office collection of Bollywood movies pp. 217-230

Girish Taneja and Anu Bala

Volume 16, issue 4, 2022

Consumer acceptance of online display advertising - the effects of ad characteristics and attitude toward online advertising pp. 317-343

Priscilla Teika Odoom, Bedman Narteh and Raphael Odoom

Why shop on social media? A systematic review pp. 344-368

Carlos Oliveira, Ana Cristina Bicharra Garcia and Bruna Diirr

Examining customer's intention to rely on online reviews pp. 369-393

P. Sridevi, N. Manoraj and Lakshmi Narasimhan Vedanthachari

Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation pp. 394-421

Meriem Agrebi, Jean Louis Chandon and Judith Lynne Zaichkowsky

Motivations underlying Vietnamese consumers' post-adoption behaviours of mobile contextual advertising: focusing on advertising value and security risk pp. 422-441

Xuan Cu Le

Volume 16, issue 3, 2022

Exploring brand humanisation on SNSs: brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement pp. 203-229

Eun Sook Kwon and Jooyoung Kim

Factors affecting the impact of text message advertising pp. 230-256

Christos Livas and Apostolos Skotis

Advertising in app: a neuroscientific approach pp. 257-270

Federico Cassioli and Michela Balconi

The impact of social media marketing activities on student desires: analysing the mediating role of brand identity, perceived value, and satisfaction pp. 271-296

Mohammad Zia Mohseni and Saeed Jafari Titkanloo

Worried about digital footprint? Attitudes toward online behavioural advertising with the AdChoices icon pp. 297-316

Soontae An and Hannah Kang

Volume 16, issue 1/2, 2022

A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising pp. 1-18

Wilson Ndasi, Elvira Bolat and Gelareh Roushan

Attribution modelling in digital advertising for e-commerce pp. 19-37

Sergey Alexandrovskiy and Olga Trundova

Why are communal advertisements more effective than agentic ones? The role of the self-congruity effect pp. 38-61

Konrad Hryniewicz

Adoption of VoD services: an investigation of extended technology acceptance model pp. 62-80

Rahul Sharma and Amit Kakkar

Customers' perspectives on marketing mix elements in social media-based purchases pp. 81-97

Bình Nghiêm-Phú

Influence of social media and online reviews on university students' purchasing decisions pp. 98-119

Mostafa Torabi and Charles H. Bélanger

Is WhatsApp a 'new age advertising tool'? pp. 120-141

Mallika Srivastava and Semila Fernandes

How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers? pp. 142-164

Suhail M. Ghouse, Rodney Graeme Duffett and Monica Chaudhary

The role of online source credibility and influencer identification on consumers' purchase decisions pp. 165-185

Tuğba Özbölük and Kutay Akdoğan

Innovation from virtual brand community members may only be virtually effective pp. 186-202

Paul G. Barretta and A. Fuat Fırat