International Journal of Internet Marketing and Advertising

2017 - 2025

From Inderscience Enterprises Ltd
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Volume 19, issue 3/4, 2023

The role of audiences' benign envy in influencer marketing pp. 215-230

Xiaofan Yue, Nawal Hanim Abdullah, Mass Hareeza Ali and Raja Nerina Raja Yusof

The influence of typical versus atypical ads on sharing intention pp. 231-262

Paulo Rita, João Guerreiro and Sara Matos

Understanding the virtual experiential value and its effect on travel intention pp. 263-285

Eldon Y. Li, Fang-Kai Chang and Anila Jan

Antecedents of brand love leading to purchase intention towards refurbished video game consoles pp. 286-304

Akshay Kancherla, Jossy P. George and Benny J. Godwin

Can personalised prosocial ads be harnessed for brand equity enhancement? pp. 305-327

Setareh Heidari, Sepideh Nasiri, Donya Rahmani and Somaye Nargesi

Social media marketing and consumer behaviour in the new normal: the relationship between content and interaction pp. 328-349

Ebru Çil, İsmail Erkan and Emmanuel Mogaji

Evaluating the impact of emotional advertisement on customers and its relationship with brand value pp. 350-368

Mohammad Javad Shayegan and Mohammad Keshavarzian

What if brand equity was alive? Proposal of a dynamic measure through social networks pp. 369-387

Alexandre Clément, Élisabeth Robinot and Léo Trespeuch

Volume 19, issue 1/2, 2023

Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium pp. 1-19

Richa Joshi, Prerna Garg and Shampy Kamboj

Online purchase decision after viewing ads: factors related to sociodemographic and internet use on different digital channels pp. 20-41

Alcides Barrichello, Rogerio Scabim Morano and Emerson Gomes dos Santos

Brand accommodation to informal communications on social media: with the mediation of communication appropriateness and the moderation of product involvement pp. 42-62

Hyun Ju Jeong and Jihye Kim

Does online shopping allure frugal buyers? pp. 63-85

Satinder Kumar, Aqwinder Kaur and Amina Omrane

Relation between electronic word of mouth and purchase intention: exploring the mediating role of brand image pp. 86-99

Deepak Kaushal, Amar Kumar Mishra and Swati Bisht

Effects of e-marketplaces brand trust on repurchasing intention and WOM: are they reinforced by consumers' online shopping experience? pp. 100-121

Pedro Victor de Santi, Julio Carneiro-da-Cunha and Robson Coelho Guerreiro

Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources: PLS-SEM path modelling pp. 122-145

Manoj Kumar, Pradeep Mamgain and Krishna Pratap Singh

The impact of user-generated fake news on brand equity: moderating mechanisms of brand attitude and corporate reputation pp. 146-171

Beate E. Stiehler-Mulder and Daniel K. Maduku

Purchasing intentions and digital influencers pp. 172-191

Dimitri Laroutis, Philippe Boistel and Mustafeed Zaman

Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector pp. 192-207

Raul Enrique Culqui-Salazar, Katerina Alvarez-Altamirano and Franklin Cordova-Buiza

Volume 18, issue 4, 2023

Classifying bloggers based on content creation approaches: implications for influencers marketing strategies pp. 335-358

Beatrice Ietto and Federica Pascucci

Harvesting the power of location data to improve customers' experience and destination attractiveness pp. 359-388

Olga Pachni-Tsitiridou and Konstantinos Fouskas

Contextual effect of online second-hand shoppers' loyalty: a vendor comparison pp. 389-409

Neus Vila-Brunet and Josep Llach

Why do people post Instagram Stories? pp. 410-428

Nutnicha Keerakiatwong, Viriya Taecharungroj and Jesper Döpping

An empirical investigation into information search behaviour of Indian consumers pp. 429-449

Anuradha Malik

Volume 18, issue 2/3, 2023

Applications of virtual reality in marketing (2000-2020): a 4C marketing-mix based review and future research agenda pp. 121-147

Nidhi Yadav, Shikha Sota and Harish Chaudhary

Customer engagement: a systematic review and future research agenda pp. 148-180

Gurveen Kaur, Pankaj Deshwal and Hamendra K. Dangi

SMS advertisement and purchasing intentions: an emerging market perspective pp. 181-201

George Kofi Amoako, Joshua Kofi Doe, Marian Tsegah and Albert Martins

Comparing the effectiveness of social media endorsers for mass and luxury markets pp. 202-219

Imene Ben Yahia and Lolwah Al-Mudahka

Research about persuasive effects of social media influencers as online opinion leaders 1990-2020: a review pp. 220-241

Louisa Ha and Yang Yang

Modelling the impact of social media marketing for apparel brands: evidence from India pp. 242-262

Amit Kumar Gupta and Vibhava Srivastava

Content marketing towards customer value creation pp. 263-285

Rūta Repovienė and Aušra Pažėraitė

Social media marketing and restaurant purchase intention: do online brand community identification and gender matter? pp. 286-309

Blend Ibrahim

My brand, my self(ie) - why consumers portray themselves in brand-selfies pp. 310-334

Anne Mareike Flaswinkel, Markus Rump and Reinhold Decker

Volume 18, issue 1, 2023

The role of social networks for decision-making about tourism destinations pp. 1-27

Bruno Miguel Vieira, Ana Pinto Borges and Elvira Pacheco Vieira

The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands pp. 28-57

Mirna El Shayeb and Sara El-Deeb

Are social media and mobile applications threatening retail websites? pp. 58-81

Ricardo Filipe Ramos, Paulo Rita and Sérgio Moro

Listen as much as you want: the antecedents of the engagement of podcast consumers pp. 82-97

Simoni F. Rohden, Gabriel Tassinari and Carla Freitas Netto

Investigating factors affecting trust and purchase intention towards online websites: structural equation modelling approach pp. 98-120

Pallavi Dogra and Arun Kaushal

Volume 17, issue 3/4, 2022

Influence of post types on Facebook engagement: the moderating roles of brand category and brand internationalisation pp. 231-270

Mathupayas Thongmak

Antecedents of trust and purchase intention in social commerce in Brazil pp. 271-298

Natália Munari Pagan, Karina Munari Pagan, Janaina de Moura Engracia Giraldi and Edgard Monforte Merlo

Privacy may be more important in Beijing than in Hong Kong in location-based services pp. 299-324

Ranjan B. Kini and Qianyu Zhao-Serrano

Consumers' information control and privacy concerns in personalised social media advertising pp. 325-352

Mariko Morimoto

Measuring the impact of creative viral advertising content on hierarchy-of-effects: an application of structural equation modelling pp. 353-369

Balpreet Kaur and Rishi Raj Sharma

Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibility pp. 370-393

Zanete Garanti, Nicholas Igbudu, Temitope Popoola, Demetris Vrontis and Yioula Melanthiou

Technology disruption in healthcare: artificial intelligence application, challenges, and policy recommendations in India pp. 394-414

Sheshadri Chatterjee, Ranjan Chaudhuri, Alkis Thrassou and Demetris Vrontis

Service experience gamified: a study on convergence of gamification and contemporary service experience pp. 415-436

Tapish Panwar and Kalim Khan

Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia pp. 437-458

Yoong Ruey Yap and Nurlida Ismail

Volume 17, issue 1/2, 2022

Cultivating consumer-brand relationship in social media: the role of consumer willingness to engage pp. 1-19

Terri H. Chan

Investigation of generational differences in advertising behaviour and fake news perception among Facebook users pp. 20-47

Sunil Hazari

A moderated mediation model of the effect of social media advertising on consumer buying behaviour: evidence from India pp. 48-76

Krishna Kumar Rajarathinam, Logu Rathinam and Satyanarayana Parayitam

Brand celebrities: analysis of celebrity sponsorship posts on Facebook pp. 77-110

Goetz Greve, Andrea Schlüschen and Claudia Fantapié Altobelli

Return on investment and return on ad spend at the action level of AIDA using last touch attribution method on digital advertising platforms pp. 111-132

K.V. Sriram, Anup Ananda Poojary, Vineet Jawa and Giridhar B. Kamath

Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand: the role of source credibility and congruency pp. 133-161

Shiyun Tian and Jo-Yun Li

Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising: the mediating role of Facebook advertising value pp. 162-199

Taanika Arora

Role of brand experience, brand trust and brand love in assessing brand loyalty: a study of fashion jewellery brands among women pp. 200-216

Dheeraj Nim, Shamily Jaggi and Gursimranjit Singh

Impact of online ratings on the box office collection of Bollywood movies pp. 217-230

Girish Taneja and Anu Bala