International Journal of Internet Marketing and Advertising

2017 - 2025

From Inderscience Enterprises Ltd
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Forecasting online user activeness for behavioural targeting: the effect of data sampling pp. 271-286: Yuelin Shen
What makes eWOM viral? pp. 287-306: Charu Sijoria, Srabanti Mukherjee and Subhojit Sengupta
The effects of privacy concerns, perceived risk and trust on online purchasing behaviour pp. 307-329: Nuno Fortes, Paulo Rita and Margherita Pagani
Consumer attitude formation from eWOM: interplay between cognition and affect pp. 330-354: Jinsoo Kim
Explaining older consumers' low use of the internet pp. 355-375: Jul Thanasrivanitchai, George P. Moschis and Randall Shannon

Competitive analysis of social media data in the banking industry pp. 183-201: Ibukun Tolulope Afolabi, Azubuike Ansalem Ezenwoke and Charles K. Ayo
Consumer attitude towards website advertising formats: a comparative study of banner, pop-up and in-line display advertisements pp. 202-217: Tri D. Le and Hien Vo
Propagation of user-generated content online pp. 218-232: Harsha Gangadharbatla and Masoud Valafar
Corporate Facebook posts in the UK and Greece: a content analysis pp. 233-251: Kyriakos Riskos, Leonidas Hatzithomas, Christina Boutsouki and Yorgos Zotos
CSR and CRM: the impact on purchase intentions pp. 252-270: Jeffrey Overall

Investigating antecedents of consumers' video-sharing behaviour on social media pp. 83-102: Sehwan Oh, Hyunmi Baek and Joong-Ho Ahn
Examining the role of relationship factors on eWOM effectiveness in social media pp. 103-123: Junga Kim and Chunsik Lee
Personalisation in marketing: an exploratory study pp. 124-136: Hamendra Dangi and Anuradha Malik
How should marketers deal with growth pattern changes in viral marketing campaigns? pp. 137-157: Kyongsei Sohn, Mustafa S. Canbolat and John T. Gardner
Effects of Twitter communication styles on consumers' brand personality perceptions, attitudes and purchase intentions pp. 158-182: Xiaochen Angela Zhang

Message and source characteristics as drivers of mobile digital review persuasiveness: does cultural context play a role? pp. 1-21: Iryna Pentina, Oksana Basmanova and Qin Sun
Personality or skill: a qualitative study of humorous recruitment advertising campaign on social media pp. 22-43: Eeva-Liisa Oikarinen and Jaakko Sinisalo
Effects of suspicion on the perception of online referrals: the role of congruity and message sidedness pp. 44-63: Christoph PÃ¼tz
The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites pp. 64-82: Nam-Hyun Um