 Research on anthropomorphism in the 21st century: a bibliometric studyMegha Agarwal and Utkal Khandelwal International Journal of Internet Marketing and Advertising, 2024, vol. 20, issue 2, 188-215 Abstract: This paper scrutinises the extant research literature on anthropomorphism, the first-ever in the field, using the bibliometric technique. The study analyses 342 articles from Scopus and Web of Science databases published from 2000 till May 2022, using the bibliometric tool 'Biblioshiny' and network visualisations tool 'VOSviewer'. The paper presents descriptive analysis, science mapping and thematic evolution of the domain and attempts to identify the evolving research avenues. The results indicate that the domain has grown prodigiously over the period, thus justifying a synthesis of the research done so far. Nicholas Epley and Adam Waytz are the most prolific authors. The USA happens to be the most prolific country, but unfortunately, not much collaborative. Several themes that are pivotal, yet budding, are in the areas of marketing, for instance, advertising, purchase intention and brand love, warrant exploration. The study culminates in the suggestions for future researchers, theoretical and managerial implications. Keywords: anthropomorphism; literature review; bibliometric analysis; science mapping; thematic; Biblioshiny. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijimad:v:20:y:2024:i:2:p:188-215 Access Statistics for this article More articles in International Journal of Internet Marketing and Advertising from Inderscience Enterprises Ltd |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.