International Journal of Islamic Marketing and Branding

2017 - 2026

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Volume 2, issue 3, 2017

The influence of transnationality on consumers boycotting behaviour pp. 171-179

Omar Al Serhan

Brand management in religious markets: the brand personality dimensionality of Islamic professional sports pp. 180-199

Ali Homaid Al-Hajla

Determinants of online purchase intention: a study of Emirati consumers pp. 200-214

Bikramjit Rishi and Abdul Hadi M. Al Khasawneh

Muslim service quality dimensions in the tourism and hospitality industry: construct development and measurement validation pp. 215-231

Riyad Eid and Ali Ahmed Abdelkader

Comparative analysis of Islamic quality standard hotels in Malaysia and Indonesia pp. 232-246

Nor'Ain Othman, Vanessa Gaffar and Heri Puspito Diyah Setiyorini

Pedagogical reflections on Islamic marketing education in business schools: a sample outline pp. 247-254

Noha El-Bassiouny

Volume 2, issue 2, 2017

The role of packaging and labelling in determining 'halalness': an exploratory study of Muslims in two countries pp. 85-99

Ghazala Khan and Faiza Khan

Islamic banks board independence and its relation to performance in GCC countries pp. 100-121

Mariam Khalil AlQanea and Allam Mohammed Mousa Hamdan

Islamic banks stock market valuation: evidence from Saudi Arabia pp. 122-133

Mohamed Fawzy Omran

Measuring the impact of marketing capability and market control beliefs on marketing strategy intention: a study on travel and tour agents in Malaysia pp. 134-155

Ahasanul Haque, Faruk Ahmed, Abdullah Mamun Al-Sarwar and Ali Shafiq

Marketing to the educated Muslim woman pp. 156-169

Nauar Kuswadi, Ameena Jaafar and Nurhafihz Noor

Volume 2, issue 1, 2017

Islamic values and materialistic consumption culture: an exploratory study pp. 1-14

Tarek Belhadj and Kamel Merdaoui

Self-efficacy and entrepreneur's capabilities: effects on the performance of Palestinian women-led firms pp. 15-36

Abeer Istanbuli

A study of German consumers' perception of Islamic banking pp. 37-64

Ahmed Beloucif, Tahar Boukhobza and Levke Baumruck-Lawrenz

Islamic advertising in Nigeria: an assessment pp. 65-84

Shafiu Abdullahi