 Personality attributes, selfie posting and university culture: understanding the psychological underpinning mechanismFozia Alam, Naveed Saif, Muhammad Alam Khan and Sadaqat Ali International Journal of Knowledge and Learning, 2023, vol. 16, issue 1, 73-96 Abstract: The current study tries to find out the relationship between various characteristics of students personality and selfies posting behaviour among the students of University of Science and Technology Bannu (USTB) and National University of Modern Languages (NUML). The reason of selecting two universities from deferent culture is to validate the concept of the moderating role of culture. For this purpose data was collected from 220 students of both universities. It was analysed through SPSS via regression and correlation, while moderating role of culture was assessed through Preacher and Hayes (2008) macros. Results indicate that extraversion and openness to experience is significantly associated with selfies posting, while culture did not show any moderating effect between personality traits and selfie posting behaviour. Based on the results of the current study it is recommended to assess students personality through social media and be investigated through more detailed list of variables. Keywords: personality big five model; PBFM; selfie posting behaviour; culture; SPSS; university. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijklea:v:16:y:2023:i:1:p:73-96 Access Statistics for this article More articles in International Journal of Knowledge and Learning from Inderscience Enterprises Ltd |
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