 Why do people disclose themselves on social networking sites? Evidence from Vietnamese Facebook usersNam Tien Duong International Journal of Knowledge and Learning, 2025, vol. 18, issue 2, 186-203 Abstract: Based on the theory of personal needs, this study aimed to understand how individual self-presentation and interpersonal needs formed by social networking sites (SNSs) influence self-disclosure to friends. Besides, the study would like to examine whether there are differences in personal self-disclosure due to personality traits. Specifically, the research model used two personality traits (extraversion and narcissism) as moderators. Furthermore, we conducted a questionnaire survey with 532 Facebook users. All the hypotheses are tested using SPSS and Smart PLS. The findings showed that: 1) self-presentation, expressed inclusion, wanted affection, and express affection positively influence self-disclosure; 2) wanted inclusion negatively influences self-disclosure; 3) personality traits with high and low extroversion and narcissism also have different effects on users' self-disclosure. Finally, the study provides SNS operators with information to improve user interaction quality and enrich social networking sites' content. Keywords: self-disclosure; self-presentation; interpersonal needs; personal trait; social networking sites; SNSs; Facebook. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijklea:v:18:y:2025:i:2:p:186-203 Access Statistics for this article More articles in International Journal of Knowledge and Learning from Inderscience Enterprises Ltd |
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